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25 minutes | Jun 16, 2014
Paul Jarvis: Are YOU a good creative?
Very much a pleasure to welcome Paul Jarvis to the show today! Paul is an author, web designer, and gentleman of adventure. You can find him here. He joins me today to discuss his latest book, The Good Creative: 18 ways to make better art. Discussion guide from today's show: 1. How do you define a creative? 2. How do you define art? 3. Did we really need another book on this topic? 4. Aren't we all creatives? Don't we all create art? 5. Isn't the mindset shift that comes with accepting this really when the magic really happens? 6. The book is organized around 18 habits. So, why habits? And not rules, laws, or steps? 7. You say that we have to embrace failure. What does this really mean? How do we actually do that? 8. How do you promote yourself without coming across like a used car salesman? You can find Paul's book here (affiliate link): The Good Creative ### To hear from other intrepid souls like Paul Jarvis, please SUBSCRIBE to my podcast on iTunes. Or, you can get the latest episode sent DIRECT to your INBOX! Thanks for listening! This is episode 114.
32 minutes | May 22, 2014
Chris Brogan: Getting your FREAK on!
Reading this in your INBOX? Click here to LISTEN NOW! Really great to welcome my friend, Chris Brogan, who joins me to discuss his latest book, The Freaks Shall Inherit the Earth. Chris is the CEO + Publisher of Owner Media Group. Today's discussion guide: 1. Are you a freak? Freak defined. 1.5. Chris describes some examples of freak businesses. And they aren't what you expect. 2. Why do we call these people freaks? Isn't this mindset the new way to do business? Will there come a day when doing business this way won't be considered freakish? 3. Why do people play it safe? Is this all still fear-based? 4. Evolving and reinventing yourself (and your business) over time? Isn't this a natural and expected thing? 5. This is all about belonging, closely identifying to a like-minded group of other freaks, and raising each other up. 6. Explains the monchu (the true secret to Chris Brogan's success). 7. Can you properly execute the freak mindset offline? Or do you really need to engage in some technology and digital social platforms? 8. The importance of clarity: "You need to understand, truly understand, your business to the molecular level." 9. Doesn't this all boil down to truly doing business in a more human way? You can find Chris Brogan's latest book here (affiliate link): The Freaks Shall Inherit the Earth ### To hear from other intrepid souls like Chris Brogan, please SUBSCRIBE to my podcast on iTunes. Or, you can get the latest episode sent DIRECT to your INBOX! Thanks for listening! This is episode 113.
25 minutes | May 5, 2014
Headsets.com’s Mike Faith divulges the most important business trend
A great conversation with serial entrepreneur and Headsets.com CEO + Founder, Mike Faith. Some notes from my conversation with Mike Faith: Unsatisfied with a product or service? Start your own business and do it better. Sure, makes sense, but actually how? How to actually plan, the entrepreneurial way. "Plans are useless, planning is essential," someone famous once said."On the road to 800,000 customers, I made many mistakes. So will you.""You can't replicate someone else's success plan. You have to create your own path. Do you own thing. Make your own mistakes." A successful leader conveys his vision not once, not twice, but as often as necessary until the team gets it. This might go on a while. Good team building doesn't happen overnight. It takes a while, and it takes mistakes. Three keys to marketing success: customer service, whacky marketing, and direct mail. Really? Direct mail? Finally, Mike shares the most important trend to look for in business. It's not what you're thinking. ### To hear from other intrepid souls like Mike Faith, please SUBSCRIBE to my podcast on iTunes. And, leaving a review and customer rating would be appreciated as well! This is episode 112.
24 minutes | Apr 28, 2014
Ryan Holiday: The obstacle is the way
Reading via email? CLICK HERE to listen now! Today's guest says this was the book he was born to write. Well, this was the book perfectly written for a guy like me. Joined by return guest Ryan Holiday, and we discuss his latest work, The Obstacle is the Way: [from Amazon] We are stuck, stymied, frustrated. But it needn’t be this way. There is a formula for success that’s been followed by the icons of history—from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs—a formula that let them turn obstacles into opportunities. Faced with impossible situations, they found the astounding triumphs we all seek. These men and women were not exceptionally brilliant, lucky, or gifted. Their success came from timeless philosophical principles laid down by a Roman emperor who struggled to articulate a method for excellence in any and all situations. This book reveals that formula for the first time—and shows us how we can turn our own adversity into advantage. Discussion topics from my conversation with Ryan: 1. Ryan leads us off by explaining what stoicism is, and what it means to be a stoic. 2. Why he wrote the book, and who is it for. 3. Is this just about mindset? 4. We discuss what's happening internally to someone when they are beaten down by perceived obstacles. 5. How does one adopt this new framework, this new "operating system," and begin to change their life? 6. Is Marcus Aurelius the only self-help guru any of us need? The impediment to action advances action. What stands in the way becomes the way. Marcus Aurelius 7. Ryan explains that the book is divided into three sections: Perception, Action, and Will. While I understood the first two, I needed help understanding how the force of will plays into this. He explains... 8. We talk about the different applications of this philosophy and framework, and how it applies to not only entrepreneurship, but to sales, business, personal issues, and health and wellness. 9. This never ends. Obstacles will always present themselves. You can choose to always be depressed by that reality, or you can become a stoic, and see a life full of (never-ending) opportunity. You can find Ryan's book here (affiliate link): ### To hear from other intrepid souls like Ryan Holiday, please SUBSCRIBE to my podcast on iTunes. And, leaving a review and customer rating would be appreciated as well! This is episode 111.
25 minutes | Apr 22, 2014
Kevin Allen: The case of the missing cutlery: A leadership lesson
Reading this via email? CLICK HERE to listen now! A real pleasure to spend some time talking leadership development with Kevin Allen on today's show. Kevin is a former ad man, best-selling author, and founder and chairman of Planet Jockey. He joined me on today's show to discuss his latest book, The Case of the Missing Cutlery: A Leadership Course for the Rising Star. A few key discussion topics from today's show: 1. Kevin tells the actual story of the missing cutlery, which sets the table for the whole book. And explains the importance of leadership. 2. For me, the first key lesson from the story is the power of stepping up and volunteering for difficult jobs and tasks, and how doing that very things plows the field for big things in your career. 3. Three, as you'll learn from the story, "the manager" didn't solve the problem...his people actually solved the problem, but real leadership created an environment where problem solving could flourish. 4. What it means to be a buoyant leader, and how to achieve it. 5. How Mayor Rudy Giuliani was a buoyant leader, and how that changed New York City forever. 6. The important of the "We Will" statement, and how JFK changed the world forever because of using one. 7. Why it matters to have real ambition. 8. Why you need to create a mental movie. To learn more about the book, CLICK HERE! You can find Kevin's book here (affiliate link): The Case of the Missing Cutlery ### To hear from other intrepid souls like Kevin Allen, please SUBSCRIBE to my podcast on iTunes. And, leaving a review and customer rating would be appreciated as well! This is episode 110.
29 minutes | Mar 25, 2014
The art and science of giving and receiving feedback
[Reading via email? CLICK HERE to LISTEN NOW!] It's not everyday you can have a casual chat with two Harvard Law professors... But that's just what I did today with Sheila Heen and Douglas Stone, co-authors of the best-selling book Thanks for the Feedback: The Science and Art of Receiving Feedback Well. Feedback. Do you realize how important feedback is? A majority of us aren't very good at giving it, and honestly, most of us are really bad at receiving it. And I'm just talking about myself.... Enjoy today's scintillating conversation! Discussion topics from today's show: 1. Managers aren't the only ones who need to learn about this feedback thing. 2. What is the bigger problem? How feedback is GIVEN? Or how it is RECEIVED? And where is their more opportunity for impact? 3. Why do we take the same advice from different people differently? Why does that happen? And what do we do about it? 4. What are the three critical feedback triggers? 5. Are we hard-wired to not take feedback well? 6. If you aren't good at taking feedback, is this problem fixable? 7. What are the real business applications of feedback? Both giving and taking? 8. How does your ability to give and take feedback impact your ability as a salesman, your ability to close deals? Can it help? 9. Don't ask for generic feedback. It is too vague, and not helpful. Instead, ask for "one thing!" 10. Is there an appropriate time to ignore feedback? 11. How is social and digital media media impacting this whole idea around feedback? 12. Who does social/digital media benefit more....the giver or taker of feedback? 13. When one hears feedback, you either take it as coaching or judgement. Which are you? 14. Why do we stink at self-learning? Is part of the answer that we take all feedback as judgment? 15. Both Sheila and Doug share some key steps on how to take feedback better and improve your personal and business life... 16. A big piece of this is lowering your own anxiety and reactiveness to feedback...even if from your own Mother-in-law.... 17. For the record: Taking feedback well is a key predictor of successful, stable marriages... 18. Doug share the more surprising discovery from the book's research... To learn more about all things Heen + Stone, CLICK HERE! This includes a worksheet on how to improve the giving and taking of feedback in your organization! To pick up a copy of this wicked cool book, click below (affiliate link): ### To hear from other intrepid souls like Sheila Heen and
26 minutes | Mar 11, 2014
Dana Ardi: The paradigm shift you need to make to thrive
[If viewing this via email, CLICK HERE to listen to Dana Ardi now!] One of my favorite bloggers, Fred Wilson, talked about new book called The Fall of the Alphas, by Dana Ardi. So, I checked it out, really enjoyed it, and added it to my reading list. A few weeks later, some of her people saw my reading list and contacted me about getting her on my show. I immediately said yes. Today's show is the result. Enjoy! Key discussion topics from today: 1. Dana is a corporate anthropologist, and we discuss what that actually means. 2. Who/what are the Alphas? And why is that business model dying? 3. The new Beta business culture/model has emerged. Why? Is it JUST because of the technological revolution? Or is there more to it? 4. Alpha: A General and his army. Beta: A conductor of a symphony orchestra. Dana explains... 5. Core features of the Beta culture: communication, collaboration, empowerment, and self awareness. And why that all matters to your talent management and recruiting. 6. Beta leaders are curators, not commanders. How in the heck does the concept of curation play into this? 7. Will an Alpha organization survive in the long-term? 8. And can an Alpha organization change and evolve into a Beta organization? And if so, how? You can find Dana's book here (affiliate link): amzn_assoc_ad_type = "product_link"; amzn_assoc_tracking_id = "ingrll-20"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_placement = "0312681933"; amzn_assoc_asins = "0312681933"; amzn_assoc_show_border = true; amzn_assoc_link_opens_in_new_window = true; ### To hear from other intrepid souls like Dana Ardi, please SUBSCRIBE to my podcast on iTunes. And, leaving a review and customer rating would be appreciated as well! This is episode 108.
40 minutes | Mar 5, 2014
Waldschmidt: Forget the skills, do you have the WILL?
Reading this via email? Click here to listen now! I believe strongly in the concept that you are the average of the five people you spend the most time with. Which is why I do what I can to spend as much time as possible with today's guest, Dan Waldschmidt. Dan joined me on the show today to discuss his recent book, Edgy Conversations. This book is about how ordinary people can achieve outrageous success, and get beyond the nonsense in their life to do what really matters. This planned twenty-minute conversation lasted nearly 40 minutes. It is a raw, human dialog which gets right to the guts of what we need to do to achieve a life of meaning and success. I hope you'll enjoy it. Dan inspires me every time I speak with him... You can get a copy of Dan's book here:// // ### To hear from other intrepid souls like Dan Waldschmidt, please SUBSCRIBE to my podcast on iTunes. And, leaving a review and customer rating would be appreciated as well! This is episode 107.
22 minutes | Dec 15, 2013
If you aren’t growth hacking, you are dead
Reading via email? CLICK HERE to listen now! Pleased to welcome Ryan Holiday back to the show. Ryan joined me to discuss his recent book, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. Ryan is an author, writer, and marketer. He is best known as the media strategist behind bestselling authors Tucker Max and Robert Greene, and as the Director of Marketing for American Apparel. You can learn more about him here. He joined me a while back to talk about his first best-selling book, Trust Me, I'm Lying. Here are some notes from our conversation: 1. How do new companies become BILLION dollar companies...without doing ANY marketing (at least traditional marketing)? 2. Traditional marketing is dead. Or at least dying quickly. 3. The definition of growth hacker marketing: a growth hacker doesn't do "marketing," their job is to bring in customers. "Old school marketers get in the New York Times because it looks good on the resume, growth hackers get in the New York Times because they know it will bring in 10,000 new customers." 4. It must be scalable and trackable. 5. Marketing is no longer a task. It is now a mindset, "it is a way of approaching the world." 6. Does the modern marketer need to be an engineer? 7. Can a large organization, marketing traditionally, make the shift into growth hacking? 8. A solution to slow sales may not always "more" marketing. You may need to pivot and go another direction. 9. Growth hacking is actually designed to make your products better. 10. What is product market fit? "Make stuff people actually want..." 11. The necessity of continuous improvement. Even when you have succeeded to market. 12. The importance of going viral...but not in the way you think about the concept. Why "viral lift" matters... You can find Ryan's book here (affiliate link): ### To hear from other intrepid souls like Ryan Holiday, please SUBSCRIBE to my podcast on iTunes. And, leaving a review and customer rating would be appreciated as well! This is episode 102.
26 minutes | Dec 9, 2013
Jeff Shore: Boldly kill your comfort addictions!
[Reading via email? Click here to listen now!] A real pleasure to welcome my friend Jeff Shore to the show! Jeff is a highly sought-after sales expert, speaker, author and executive coach whose innovative BE BOLD methodology teaches you how to change your mindset and change your world. His latest book, Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance, is forthcoming from McGraw-Hill in January 2014. Here are some personal notes from our conversation: 1. Can just anyone be in sales? 2. Is a sales process too rigid? Or is a sales framework more relevant? An important debate had on this very interview... 3. How do sales people deal with discomfort? 4. Problem is, most of us suffer with comfort addictions. 5. So, what are comfort addictions, and how do we remove them from our life? 6. We discuss the concept of extreme introverts and extroverts in sales. And can they succeed... 7. We talk about mastery: mastery of sales technique, mastery of your product or service, and mastery of human interaction; and of those, which is most important. 8. A big theme in Jeff's book is acting bold: so we discuss the ramifications of living the bold life. Are people afraid of success? 9. Learn more about Jeff at www.JeffShore.com! You can find Jeff's book here (affiliate link): ### To hear from other intrepid souls like Jeff Shore, please SUBSCRIBE to my podcast on iTunes. And, leaving a review and customer rating would be appreciated as well! This is episode 101.
24 minutes | Oct 27, 2013
David Heinemeier Hansson on working remotely
Reading via email? CLICK HERE to listen NOW! I've long been a fan of 37signals, including being a customer. So, I was thrilled to hear that Jason Fried and Davis Heinemeier Hansson were coming out with a follow-up to their enormously successful book, Rework. So, on today's show, thrilled to welcome co-author David Heinemeier Hansson to join me in discussing their latest work, Remote: Office Not Required... Key discussion topics from our conversation: 1. We discuss why they had to write the book: If you want to hire the best people, you have to shift your operations to this new paradigm. 2. You would think that in this modern world, everyone would understand how to work remotely. Well, tis not the case. "We thought all this knowledge about how to do this was self-evident..." 3. The book talks about two basic ideas: Why you should work remotely, and HOW you should do it. 4. This book just isn't for the office manager on how to hire remote employees...It is for the remote employee beginning to understand that no matter where they live, they can be a part of virtually any organization! 5. ...and more importantly, for the employee to make the case within their OWN organization! 6. The whole point? You don't have to live in the hub of your market space to make an impact in your industry... 7. "I am in Spain as we record this, and you are in the US, and well, it is just not a big deal..." 8. "We are a technology and software company, and we don't have a single employee in Silican Valley, San Francisco, or New York..." 9. The problem isn't technology. The challenge is in changing mindset... 10. Evidence proves that remote work results in better work anyways... The changes you are forced to make working remotely lead to better results in the long run... "Working remotely shines a light on organizational inefficiencies...which you can now fix!" It provides enlightenment for new best practices... 11. Working remotely does make collaboration trickier. DHH shares some ideas on how to deal with that issue of the importance of social cohesion... "We don't have a problem generating ideas. We have a problem identifying which ideas to move forward with..." Learn more about the book here: You can purchase Remote here (affiliate link): And you really should read Rework, which remains my all-time favorite business book: ### To hear from other intrepid souls like David Heinemeier Hansson, please subscribe to my podcast on iTunes. And, leaving a review and
22 minutes | Jul 29, 2013
Tony Stubblebine’s keys to success: community, momentum, and Lift
[listening via email? click here to listen now!] I was very pleased to welcome Tony Stubblebine to the show! Tony is the co-founder and CEO of Lift, a personal improvement company. I wanted to bring my most favorite smart phone app to your attention: Lift. And as they promise: by building better habits, you can change your life. Here a few of today's discussion topics: 1. Tony explains what he means by describing Lift as a personal improvement company. 2. We talk about their exciting partnerships with Tim Ferris, Leo Babauta, and David Allen (Getting Things Done), to name a few. 3. We discuss the importance of Lift's community, and why that might just be the most important element. 4. The impact the Power Lifters have on growing and evangelizing the brand. 5. We discuss some of the best practices with using, and getting the most out of Lift. 6. The behind-the-scenes story about why Lift was created. 7. The critical execution of small habits on a daily basis...this moves mountains. 8. The true power of momentum! And why that's the secret to most everything... Check out, and download, the Lift app here! And more importantly, check out Lift's How to Meditate page with free guided meditations! ### To hear from other intrepid souls like Tony Stubblebine, please subscribe to my podcast on iTunes. And, leaving a review and customer rating would be appreciated as well! This is episode 95.
26 minutes | May 24, 2013
Mitch Joel: Why you need to reboot and embrace the squiggly!
A pleasure to welcome best-selling author, speaker, and Twist Image president Mitch Joel to the show! Mitch joined me on the show to discuss his latest book Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. Why you should listen to this broadcast: 1. Mitch explains how the digitization of business has fundamentally changed how we do things, whether we realize it or not. 2. That if you aren't careful, you might become unemployable in a few years. 3. "Every industry is going through this, and you have an opportunity to stand out." 4. Understand why your business might be in "business purgatory." 5. You have an amazing opportunity to lead the relationship with the customer, and most people are missing it. In fact, if you don't earn that direct relationship with a customer, all might be lost... 6. It isn't WHAT should I do on Facebook, the question should be WHY should I be on Facebook... 7. This book isn't about what's next, it is about what's NOW... 8. Why we should all embrace the squiggly career.... 9. Learn more about Ctrl Alt Delete here. You can find Ctrl Alt Delete here (afilliate link): ### To hear from other intrepid souls like Mitch Joel, please subscribe to my podcast on iTunes. And, leaving a review and customer rating would be appreciated as well! This is episode 90.
22 minutes | Dec 21, 2012
Arnold Olender of Burns and McDonnell – A Case Study On Company Culture
Arnold Olender, the head of Burns & McDonnell Atlanta regional office of the nationally known engineering firm, joins me on today's show! BMCD is a B2B company that works in different engineering areas. The Atlanta office specifically works in water, electrical transmission and distribution, and aviation and facilities. But it’s not their work that we think you'll want to hear about, it’s how they work – as a team, an office, and a company. Discussion topics on today's show: 1. BMCD has been on the Top Places to work for several years – including on FORTUNE’s annual list, and the Atlanta office has been on The Atlanta Journal Constitution, The Atlanta Business Chronicle and other top places to work (including a top innovative company by InfoWeek). 2. BMCD is an entirely employee-owned company. Every employee from the day they start – this is highly unusual, most ESOP companies require years vested or ownership only open to certain levels of employees. BMCD has an enviable retention rate with their employees and keeping talent is a key to growth and success. 3. Arnold has been the head of the Atlanta office for 10 years and has experienced positive growth for every one of those years, even in this down economy (don't you want to know how that’s done?). 4. Even through BMCD is 100+ years old, the Atlanta office is deemed an “entrepreneurial” office. You see this trend of large companies trying to build “innovation” centers or “entrepreneurial” divisions, but few get it right. Arnold shares how this is accomplished to a successful end. You'll find this conversation with Arnold truly inspiring. And you'll discover how business, even in large organizations, can still be done in a way that fosters profits, innovation, creativity...and satisfied and empowered employees. Enjoy! ### If you enjoyed this conversation, and want to hear from other cool and hip folks like Arnold Olender, subscribe to my podcast on iTunes by clicking here. And, a review and customer rating would be much appreciated as well! Or get Intrepid Radio sent DIRECT to your INBOX! This is episode 76.
24 minutes | Nov 6, 2012
Austin McGhie: Brand is a Four Letter Word
A pleasure to welcome Austin McGhie to Intrepid Radio. Austin is the president of the Strategy Group at Sterling Brands, and the author of Brand Is A Four Letter Word: Positioning and The Real Art of Marketing. In our interview, you will learn: 1. If you use branding as a verb, you are dead wrong. 2. Positioning is the true heart of marketing. 3. People confuse branding and positioning, thinking they are the same thing. 4. "Find what makes you unique, in a way that makes you better." 5. How to really build a brand. 6. Brand is a response...not a stimulus. 7. Why people are so afraid to really differentiate themselves. Is it because of our culture's emphasis on conforming? Or a desire to be liked by everybody? 8. "You have to bake the differences in when you start...You can't paint the marketing on later." 9. "Niche is NOT a four letter word." 10. Why Austin doesn't really want you to think outside the box. 11. The difference between strategy and tactics, and that most people don't really know what strategy is. 12. "Strategy is the art of forced choice." 13. Too many traditional sales reps struggle because they are branding, when they should be POSITIONING instead. The number one reason sales reps ultimately have to sell on price is because they've done a lousy job positioning their product or service. I will be giving away a copy of this book to my mailing list SOMETIME WEDNESDAY, so click here to join the list in time to be in the running! You can learn more about Austin here, and click below to purchase the book (affiliate link): If you enjoyed this conversation, and want to hear from other cool and hip folks like Austin McGhie, subscribe to my podcast on iTunes by clicking here. And, a review and customer rating would be much appreciated as well!
37 minutes | Sep 21, 2012
How To Be Legendary with Johnny B. Truant
Joined this week by Johnny B. Truant, author and blogger. On the show, we talked about his latest book, How To Be Legendary. If you are familiar with Johnny, you know this will be a no holds barred conversation...raw and unedited. You probably need your ass kicked. You aren't living the life you want. You aren't starting the business you want. You aren't writing the book you want. You aren't going after the sale you want. And on and on and on... [Click the book cover above to get the FREE download.] Johnny and I talk about why people get stuck in a life they hate. He confirms that you will most certainly die, and that you have no time to waste NOT doing things that matter. And we talk about the fact that "successful" people are just ordinary folks like you and me...they've just chosen to DO something big... Most importantly, Johnny shares the How To Be Legendary formula: Start, Do The Work, Ship, Repeat. As he says, simple, but not easy. Sadly, if you are like most people, you don't have the courage to start... So, if you needed a kick in the pants, and a slap in the face to start focusing on doing the work you are supposed to do, I hope this episode will provide some inspiration... Enjoy episode 67! ### To hear from other cool and hip folks like Johnny B. Truant, subscribe to my podcast on iTunes by clicking here. And, a review and customer rating would be much appreciated as well!
23 minutes | Sep 19, 2012
Sarah Robinson: This Isn’t Your Daddy’s Conversation About Building A Community
Lots of dialog out there about why you should build a community. But today's guest on Intrepid Radio should help you clear through the clutter as to WHY you NEED to do this... A joy to welcome author and business strategist Sarah Robinson to today's show. Sarah joined me to talk about her new book, Fierce Loyalty: Unlocking The DNA Of Wildly Successful Communities. You can learn more about Sarah and Fierce Loyalty here. SHOW NOTES + HIGHLIGHTS: 1. "Too much "community building" advice is theoretical. We needed a simple model, easy to implement..." 2. But can an organization simply buy into a process, and watch the community build itself? Doesn't building a community require blood, sweat, and tears? 3. Building your community never ends. It is a garden you have to tend to regularly. But the yield to your business and brand is almost immeasurable... 4. "If you are honest with yourself, you know you don't pay attention to a brand's advertising. You do pay attention to what your friends say..." 5. Can you outsource community building? Or entrust it to an intern? 6. Building community is a team effort, with buy-in needed from ALL departments... 7. Haven't we always built communities around our brands? Social and digital just makes it different... 8. With a fiercely loyal community, you have higher client retention, and less order fall off... 9. How does a traditional sales force tap into a community, and why should they care about their organization building a fiercely loyal community? 10. "But doesn't this idea only apply to B2C?" 11. Building community doesn't always apply to the end user...If you sell through distributors or retailers...you need to build loyal communities out of those ranks... 12. To get started building a community, what is the most important first step? 13. Visit the book site at FierceLoyaltyBook.com. You can get a copy of the book here: ### To hear from other cool people like today's guest, subscribe to my podcast on iTunes by clicking here. And, a review and customer rating would be much appreciated as well! A shout out to Jenny Schmitt for getting me connected to Sarah!
35 minutes | Sep 6, 2012
DJ Waldow – A 15 Question Lightning Round To Answer All Your Email Marketing Questions!
A fun pleasure to welcome DJ Waldow to Intrepid Radio! DJ is an author and the Founder/CEO of Waldow Social. Along with Jason Falls, he is the co-author of a new book called The Rebel's Guide to Email Marketing - Grow Your List, Break The Rules, And Win! As I suspected he would be, DJ graciously accepted my offer to do a complete show in lightning round format! So, here follows the fifteen questions I asked him on the show: 1. How often should you send email to your audience? 2. Should you only email unique content? Or is it ok to repurpose blog content? 3. Email sign-up Pop-up windows....Good or bad? [By the way, the popup tool recommended by Chris Penn is Pippity...] 4. Email autoresponders....Good or bad? 5. As a sales rep, should you use the (possibly boring) corporate email marketing campaign? Or create YOUR OWN list? 6. Does the size of your list really matter? 7. When you send an email, should you send the complete text of the content? Or include some teaser content with a link to the full article on your blog? And does that impact open rates? 8. How important is mobile to your email marketing? 9. HTML verses plain-text emails? 10. What email provider should you use? 11. What email format/template should you use? 12. When sending an email, does the time of day matter? 13. When sending an email, does the day of the week matter? 14. How important is it to be human in your email marketing? 15. Does humor and"imperfections" make a difference? You can buy the book here: ### To hear from other cool people like today's guest, subscribe to my podcast on iTunes by clicking here. And, a review and customer rating would be much appreciated as well! To get some other marketing hacks and ideas sent direct to your inbox, join our list here!
28 minutes | Jul 25, 2012
Ryan Holiday: A Disturbing Look At Online Reality
A sharp and disturbing look into the world of online reality. | Kirkus Reviews You are probably aware of, and been impacted by Ryan Holiday's work, and didn't even know it. Ryan is the author of Trust Me, I'm Lying: Confessions of a Media Manipulator. He is also the marketing and PR mastermind behind American Apparel and some the best-selling authors and multi-platinum musicians of the last several years. You've seen him on Tim Ferriss' blog, Copyblogger, and on Chase Jarvis Live. It was a pleasure to welcome him to Intrepid Radio for episode 62. Show Notes: 1. Ryan explains why he wrote the book, which in so doing, exposes his secrets to becoming a VERY successful media and PR strategist... 2. There has been a lot of visceral reaction to the book, angering many in the PR space. Ryan talks about the reaction, why they are having that reaction, and what that means to the message he is trying to convey with the book. 3. In the book, Ryan says he's paid to deceive. And some argue that that's all marketing and PR is: spinning, manipulating, and telling stories to evoke an emotion and thus cause an action. For years, I was a political strategist, and I was spinning all the time. Is there any honor in this trade? 4. I don't watch reality TV, because, it seems so fake. We always talk about whether some action taken by a celebrity was merely a set-up to get coverage and exposure. We discuss whether people can trust what they see in modern media. 5. We talk Tucker Max. If you know Tucker, you either love him, or DESPISE him intensely. Ryan did the media strategy for the book launches. And while I don't care for Tucker personally, the books were an interesting read, and enormously popular. We talk about whether a guy like Tucker Max can succeed and become a New York Times bestseller WITHOUT a guy like Ryan Holiday doing what he does? 6. We talk about how Ryan will react if his book leads to a surge of copycats trying to deploy similar strategies and tactics, and whether or not this is already happening. 7. Despite a focus of confessions of media manipulation in the book, there are some critical lessons for PR here. We discuss several of those. And, seriously, a key strategy is to start getting coverage at smaller, lower level blogs and trade rags, and go from there [watch the book trailer below]. 8. We discuss the strategies for an organization trying to get heard above all the noise, to make an impact in an age when getting the right kind of media is mo
21 minutes | Jul 17, 2012
Jacob Morgan: On The Emerging Force of Collaboration
A pleasure to welcome Jacob Morgan, principal and co-founder of Chess Media Group. On today's show, episode #61, Jacob and I discussed his latest book, The Collaborative Organization: A Strategic Guide To Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools. Today's Show Notes: 1. Jacob talks about why collaboration is so important to an organization. It has impacts on employees, customers, partners, etc. And how business is like playing a game of chess. 2. Too many organizations are missing the boat on collaboration, while they understand its importance, they are not sure of the initial first steps to integrate collaboration into their organization. 3. What comes first? Universal adoption of the idea and belief in collaboration? Or the implementation of collaborative tools? 4. Jacob talks about the availability of numerous collaborative tools that exist on the market, and how to determine what is the right set of tools to use for your organization. 5. More and more organizations are working virtually, so we discuss the impacts that work shift has on collaboration. 6. Jacob summarizes the key organizational benefits to improved and functional collaboration. 7. What are some initial steps an organization can take to build up adoption from the entire team, including the vital element of having and building the right corporate business culture. 8. While most conversation around collaboration involves that amongst your own team, collaboration is CRITICAL with your customers as well, and Jacob shares some thoughts on this as well. 9. You can learn more about the book, The Collaborative Organization, here. 10. Jacob is principal and co-founder of Chess Media Group. You can find them here. You can purchase Jacob's book here (affiliate link): ### If you enjoyed this episode of Intrepid Radio, click here to subscribe on iTunes [and leave a customer rating if you please!] and never miss another exciting guest!
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