Listen Now

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian catch you up on the latest market research news. Kicking off the episode, Brian Lamar and Producer Brian talk about a couple of upcoming events that will be happening over the summer in the market research world. They then jump into the market research news. The first few happen to be sample industry-related. They start off by discussing the new partnership between InnovateMR and CloudResearch to address data quality. Next, they talk about the latest acquisition by Schlesinger Group, this time Opinion Capital, a Canadian-based programmatic sample provider. They keep the sample industry news rolling by touching on the news that PureSpectrum acquired Dalia’s sampling technology. Next, they discuss DISQO acquiring Feedback Loop. This leads to a broader discussion of where DISQO is going, and how they added another popular MRX personality to their group with Roddy Knowles.  In the last few stories, the guys talk about MarketVision’s new role around Compliance and Privacy, Fuel Cycle launching a new Brand Health product, S4 Capital merging with TheoremOne, and Kristen Luck joining InnovateMR’s Board of Directors.  This was a jammed-packed episode! Thanks for listening. EMI is participating in this year’s Cincinnati Scurry, a fundraiser to increase awareness of mental health. This year’s race benefits The Linder Center of Hope, Cincinnati Children’s Adopt For Life), and the Children’s Home of Northern Kentucky. You can help support our team here: https://lindnercenter.ejoinme.org/MyEvents/Scurry2022/MakeaDonation/tabid/1278469/Default.aspx Be sure to use our team’s name “Best Efforts”! Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are back with special guest Jill Kushner Bishop, the CEO of Multilingual Connections. Kicking off the episode, Brian and Producer Brian talk about some upcoming events in the market research community, including SampleCon, the UGA MMR conference, as well as the upcoming Cincinnati Scurry they are both participating in to benefit mental health. Then we jump right into the interview with Jill. It started off with Jill discussing her background as a linguistic anthropologist, and how she ended up in market research instead of being a high school Spanish teacher. Jill then gets into how she started Multilingual Connections, and how being a language consultant for Chipotle after 9/11 led her to start her own company. Jill also talks about the path and the evolution the company has taken over the years.  Next, Brian and Jill discuss how language plays into market research, starting from a US perspective, then to a global perspective. The discussion also hits on why native language is so important in research. After that, Jill talks about some of the trends she is seeing within market research and language. In the second part of our interview, we have Jill answer the four P’s. Jill turns one P around on us and lets us know that instead of a hidden talent in the kitchen, she admits she is not a good cook. She also lets us know that she started fostering puppies during the pandemic, her favorite indulgence, as well as what she likes to do in her downtime. This is a super interesting interview that you don’t want to miss! You can learn more about Multilingual Connections by visiting their website: https://multilingualconnections.com/ You can connect with Jill on LinkedIn here: https://www.linkedin.com/in/jillkbishop/ EMI is participating in this year’s Cincinnati Scurry, a fundraiser to increase awareness of mental health. This year’s race benefits The Linder Center of Hope, Cincinnati Children’s Adopt For Life), and the Children’s Home of Northern Kentucky. You can help support our team here: https://lindnercenter.ejoinme.org/MyEvents/Scurry2022/MakeaDonation/tabid/1278469/Default.aspx Be sure to use our team’s name “Best Efforts”! Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we recap all three spring conferences that happened back to back to back in April. To help provide the recap on the conferences, Brian Lamar is joined by Andrew DeCilles and Tony Brown. (Associate Producer Emma also makes an appearance as Producer Brian was at graduation) The episode kicks off with Tony and Andrew briefly talking about the recent reorganization of the sales team that happened. As part of this, they both shared their new sales team names. Then Brian Lamar and the guys jump right into the conference recap. Brian kicks it off with a quick recap of the Insights Association Annual Conference that was in Philadelphia. Andrew is next with a recap of the goings-on from Quirks Chicago. He talks about the energy that he felt, some of the items he noticed, the quality of the content, and the food. Tony and Brian then tag team the recap for IIeX that was in Austin. They both comment on how they noticed people seemed excited to be there in person, as well as the diversity of the crowd. They both mentioned how the crowd seems to have changed over the last 5+ years and that they both liked it. In the second half of the episode, the guys discuss some of the trends they noticed at individual conferences or ones that seemed to span across multiple. These included diversity, navigating COVID, growth of innovation and funding in our industry, data quality, and much more! If you missed any of the conferences in April, you don’t want to miss this episode! Thanks for listening! Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have been gone a few weeks, but are happy to be back with a jam-packed news episode this week. Kicking it off, Producer Brian and Brian Lamar discuss a bit of personal news for Brian as he was promoted to Chief Insights Officer. Loyal listeners may know that he called himself that around April Fool’s, but now it is a reality! Then the guys jump into some market research news. First, they discuss the news about Meta (formerly Facebook) and an upcoming class-action lawsuit about how they inflated their audience measurements, as well as a lawsuit out of Illinois about how they are keeping photos of people who do not have Facebook profiles. The guys talk about the implications, both to market research and overall. Next, Brian and Brian touch on the announced merger of NPD and IRI. They discuss whether a rebrand is coming, or if there is enough brand equity in one of the current names that they keep it.  The next story leads to a broader discussion. It starts with the story about a new report from DISQO that found 38% of consumers incorrectly recall their digital shopping journey behavior. Brian Lamar had sent some notes from a presentation he attended at IIeX from Michael Lancor at P&G about their InTech sensor that measures what consumers do and they compare with what they say they do. Brian Lamar and Producer Brian talk about the impact this could have on the future of market research, as well as some of the potential causes or biases that are leading to this disconnect. In the last few stories, the guys touch on the latest earnings report from Ipsos, Press Ganey completing their Forsta acquisition, Kristen Luck being added to Rival Technologies Board, and Geraldine Proust being named as ESOMAR’s new head of professional standard. We know it has been a long layoff between episodes, hopefully, you enjoy this one! Thanks for listening! If you are interested in attending EMI’s upcoming webinar, The Sample Landscape 2022: The Trends Impacting Online Sample, click here to register: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Intellicast! In today’s episode, we’re joined by Jason Inderhees to discuss the latest market research news and give a preview of the upcoming MRX conferences in April. The guys start off by discussing Nielsen’s rejection of a $15B unsolicited bid from a private equity consortium which leads to a quick chat about how far the market research industry has come in order to be turning down offers of that size. They also take a look at Escalent’s acquisition of Mercator Advisory Group and PureProfile’s integration of Sample Ninja’s panel management solution. To wrap up the news segment, the guys take a deep dive into the Insights Association’s year-long internship, The IDEAtor Fellowship Program, which aims to encourage greater diversity in the industry much like the MAPP program that EMI is involved with here locally. In the next segment, the guys launch into some conference previews. April is a busy month with the IA Annual Conference in Philadelphia on April 4-6th, Quirks Chicago on April 11-12th, and IIeX in Austin on April 19-20th. EMI will be present at all three of these conferences. Jason and Brian Lamar share the sessions they are most excited about including speakers sharing insights on asking questions about race and ethnicity, B2B sample quality, online sample fraud, and more! This is a jam-packed episode with all the latest MRX news, a craft-beer tangent, some hockey-talk, and of course, for anyone attending any of the upcoming conferences, this episode is a can’t miss. Tune in! Thanks for listening! Be sure to say hi to Brian and Jason at the upcoming conferences! EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we continue our conversation around earning-per-click. This time we are joined by Andrew DeCilles and Vignesh Krishnan, CEO and Founder of Research Defender, to tackle earnings-per-click from a new angle. The episode kicks off with Vignesh giving an analogy of EPC to airlines selling the last remaining seat at $1.00. This analogy kicks off a great conversation of EPC and current pricing models, and other pricing models. Vignesh then brings another great point into play talking about how Google and ad tech (where EPC is coming from) are a probabilistic world where everything will balance out due to sheer numbers and volume, where sample is a deterministic world. This thought leads to a conversation around the current pricing of sample, and if a new pricing model is needed to better bridge the EPC side with the client budgets. We get pretty into the weeds on this one, but if you like the discussion from the past two episodes, you don’t want to miss this one! Thanks for listening! If you want to learn more about Research Defender, visit their website at: https://researchdefender.com/ If can connect with Vignesh on LinkedIn here: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Brian Lamar will be heading to Philadelphia for the Insights Association Annual Conference from April 4-6. Be sure to say hi! EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we are joined by Chris Whitaker, Partner at Explorer Research. Chris joins us to talk about some of the changes that have been going on within shopper insights due to the pandemic, as well as some shopper/consumer trends they are seeing. We also get into what trends may be temporary and what are more permanent changes in consumer behavior. Kicking off the episode, Chris tells us about his background and what led him to start Explorer Research with his other 2 business partners. He also gets into some details on Explorer Research itself, and the kinds of research they specialize in, including shopper labs, in-person observations/interviews, planogram optimizations, and much more! Brian and Chris then get into how Chris and his team had to pivot when COVID hit, and the actions they have taken since then to get back up and running again.  This topic leads to a discussion on consumer behavior, and the changes Chris and his team have observed over the last couple of years. Chris then tells us about several trends they have observed, including the increase in online shopping for day-to-day goods, shopping trips becoming shorter (and less browsing/impulse buying), more “Click-and-Collect” (or curbside pick-up), and the rise of new payment options.  As Chris discusses some of the trends, it leads to a deep dive into how permanent these trends are, and if this is causing changes to what his clients are looking for when they are gathering insights. We also touch on environmental changes, and a couple of other topics as well. In the last segment of our interview, we switch gears and get to know Chris a bit better with a new round of the 4 P’s. We learn Chris loves pickleball, exercise, and got a new puppy during the pandemic.  If you want to learn more about Explorer Research, their solutions, and their shopper insights, visit their website: https://explorerresearch.com/ You can also connect with Chris on LinkedIn here: https://www.linkedin.com/in/chris-whitaker-1098a6a/ If you are heading to Austin for IIeX on April 19-20, be sure to check out the session “What Do Brands Really Want from Your Marketing?” where Anne Stephenson of Explorer Research will be speaking. Thanks for tuning in! EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we continue our conversation about Earnings Per Click or EPC as a measure of survey health. Joining Brian Lamar and Producer Brian is Andrew DeCilles, as well as special guest Katie Gross, the Chief Client Officer of Suzy. The conversation picks back up pretty quickly from the last episode. Andrew and Brian give a brief recap of what was covered, and Katie talks about why she reached out to continue the discussion. Katie has some unique insight into this area having worked for a panel, an exchange, an MR agency. and an end client throughout her career. She leans into that experience to give us the view of EPC from a panel management point of view rather than the sample purchaser view we had in the last episode.  Katie discusses how in the past if you needed to “slam sample” you called up the panel and they pushed invites out to their panelist, even if it damaged the panel. This leads to a conversation on how EPC can help protect the asset of a panel (the respondents) and actually plays into the respondent experience and survey design. We even get into how EPC doesn’t mean the end of low incidence studies, it can just mean that there is there may be a pricing change to how it is currently priced. Finally, we discuss how to best bridge the gap between the current model and any future model that leverages EPC as its core metric. This is a great episode on something that is a growing trend in the online sample world – you do not want to miss it! Thanks for tuning in! Be sure to catch part of our EPC discussion. Just search “EPC: The Good and the Bad” in your podcast player of choice. If you want to learn more about Suzy and its capabilities, visit their website: https://suzy.com/ You can connect with Katie on LinkedIn: https://www.linkedin.com/in/katie-gross-6148643/ EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast: https://info.littlebirdmarketing.com/mr-podcast-award Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to aonther episode of Intellicast! In this episode, Andrew DeCilles joins us to discuss EPC (Earnings Per Click) as a measure of survey health. They kick off the episode with a recent MRX news update: Zendesk has terminated their intent to acquire Survey Monkey for $4.1 million—the second time Zendesk has shut down an attempt to merge/acquire. In a serendipitous turn of events, Andrew joined us on the previous episode where we announced this acquisition! The guys then jump into a discussion around EPC. For those listening who don’t have an in-depth understanding of EPC and what it means, don’t worry. We cover what EPC means, what it does, what it might mean for the industry, and more. Brian Lamar, Producer Brian, and Andrew each give their own opinions on EPC from several different standpoints. If you’ve ever had questions about EPC, this is a can’t miss episode! This is a great discussion on a hot industry topic. You can read Andrew’s recent blog on EPC here: https://emi-rs.com/2021/12/21/is-epc-good-or-bad/ Thanks for tuning in! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a great guest joining us today – Lisa Wilding-Brown, CEO of InnovateMR. Lisa joins Brian Lamar and Producer Brian to talk about the recent venture capital funding InnovateMR received from CIVC Investments out of Chicago. Before we dove into those details, we talked to Lisa about how she was settling in as CEO. Brian mistakenly thinks it was over a year ago, and it cause a good laugh when Lisa told him it has only officially been since September of 2021. We then jump into a discussion around the new capital InnovateMR raised from CIVC Investments. Lisa talks about what the investment means to the organization. She then gets into the process behind getting the venture capital, which if you have not been through the process, is super interesting. We then get Lisa to talk about what some of the new money might be used for. She gives us a couple of hints like upgrading Pointclub.com and VisionSuite but keeps the rest of it close to the vest. We then switch gears and talk about a new industry study InnovateMR has launched called The State of DIY Research. This is an interesting study because they are asking for insights from users of DIY tools. If you are interested in providing your feedback on this topic, you take the survey here: https://visionsurveys.innovatemr.com/survey/582/The-State-of-DIY This was a great episode, and it was great to catch up with Lisa. You can connect with Lisa on LinkedIn here: You can also email her at Lisa@InnovateMR.com Thanks for tuning in! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast: https://info.littlebirdmarketing.com/mr-podcast-award Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a unique episode for you today! Brian Lamar and Producer Brian kick off the episode discussing the Super Bowl. They talk about the Bengals run to the big game, the loss, but also what it meant for the city. They also touch on some of their favorite ads from the game, as well as the half-time show. Then the guys talk about the 2022 Beijing Olympics. Both guys (who are huge Olympics fans) discuss why they are not watching them this year, whether it is due to the host country, the impact COVID is having, to the myriad of scandals that are being announced on what seems like a daily basis. After the long sports discussion, the guys dive into the upcoming conferences in April and May. In what seems like a jammed-packed calendar, Brian talks about how excited he is to be getting back out on the road. In our last segment of the episode, the guys touch on a few recent market research news stories. First, they discuss the acquisition of Forsta by Press Ganey and what it could mean for legacy market research Forsta customers. They then touch on the recent 2021 financials report from Zappi, who registered a 30% YOY growth. In our final story, Brian Lamar discusses briefly Savanta purchasing Mindspark Research, and how this is part of the overall consolidation of the market research industry. Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click the link to vote for Intellicast: https://info.littlebirdmarketing.com/mr-podcast-award Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a jammed-packed news episode for you today. Brian Lamar and Producer Brian kick off the episode talking about some of the upcoming market research conferences, like the IA Annual Conference, Quirks Chicago, and IIeX, as well as how excited Brian is to get back to in-person conferences. Brian then talks about the launch of the new Minority Access Partnership Program (MAPP) website (www.Mappinterships.com). He also gives a bit of background of the program and how both he and EMI got involved. The guys then talk about a couple of bits of news coming out of EMI. The first is the announcement of the new partnership with Ag Access that makes EMI the exclusive reseller of their agricultural community. The second announcement is the news that was just released that EMI has partnered with Vancery to be the exclusive agent for their B2B community. This is huge news for us at EMI and we are excited to see how these partnerships help us better serve our clients.  You can read the full Ag Access press release here: https://emi-rs.com/2022/02/01/emi-to-be-exclusive-agent-for-ag-access-community/ You can read the full Vancery press release here: https://emi-rs.com/2022/02/09/emi-to-be-exclusive-agent-for-vancerys-b2b-community/ The guys then switch gears and talk some latest market research news, starting with the news from InnovateMR that they received significant funding from private equity firm CIVC Partners.  They then touch on the news that Prodege acquired Pollfish, as well as the new mobile game player insight tool from TapResearch. Next, the guys have a lengthy discussion about the news of a proposed bill in Congress that would impose a ban on “surveillance advertising”. Producer Brian talks from a marketer’s perspective about what he would like to see and what he is not a fan of both in the proposed bill and in the current state of advertising. Brian and Producer Brian then talk about Merkle’s announcement to combine Gyro and Merkle DWA into Merkle B2B, as well as Pureprofile’s decision to add CleanID to its platform to improve their data quality. They also discuss the news of System 1 being taken public, and how it was a bit of a surprise to both of them that they were. In our last story of the day, the guys get into a lengthy discussion about the news that the Census Bureau has plans to create its own probability-based panel to conduct public opinion research from. This leads to a broader discussion on whether it is fair for the government to compete with the private sector, and if this is more of a warning shot to the industry to do better. Thanks for listening! Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have another great guest joining us on this episode. Cheskie Rosenzweig, the Senior Research and Product Scientist at CloudResearch joins Brian Lamar and Producer Brian to talk about data quality. The episode kicks off with Cheskie giving us some insight into his background and how he got into market research. Like many who have answered this question, Cheskie didn’t have a direct route into the market research industry. Cheskie then gives us a bit of detail about how he ended up at CloudResearch, as well as what CloudResearch does.  The conversation then turns to data quality. Cheskie talks about how and why he started to focus on data quality. He talks about how his curiosity after learning more about the panel industry and his background in psychology led him down the path to explore data quality. Cheskie then talks about how he thinks about data quality, which leads to him talking about CloudResearch’s data quality tool, Sentry. He then gives Brian an overview of the Sentry tool, which is a pre-survey qualification/vetting tool that routes high-quality and low-quality respondents. As Cheskie explains, it integrates some “nifty” behavioral questions as part of the vetting process. Cheskie also talks about how they have incorporated semantic-network questions into Sentry as well. In the last part of the interview, we switch gears and get to know Cheskie a bit better on a personal level with a new edition of the 4 P’s. We learn that Cheskie’s hidden talent is that he is a baker. What was probably the biggest surprise is that both he and Brian both watch marble racing. This is a great chat about data quality that you don’t want to miss. If you want to learn more about CloudResearch and Sentry, visit their website: www.cloudresearch.com You can connect with Cheskie on LinkedIn here: https://www.linkedin.com/in/cheskie-rosenzweig-54a2a796/ Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Today, Brian Lamar and Producer Brian are joined by Jason Inderhees to talk about the latest in market research news, as well as some 2022 predictions for the industry. Kicking off the episode, the guys chat about the big win by the Bengals over the weekend, and what it means for the city of Cincinnati. Then they turn their attention to the latest market research news. First off, they touch on the news about the new cookie-free voter profile solution from comScore and L2, and its potential this year as an election year. Next, the guys talk about the acquisition of Gongos by Insites Consulting. Jason gives some unique perspectives about both of these companies, having worked with both of them in the past. He also talks about how complementary they are together. The guys then talk about the new proposed law in Washington DC called Stop Discrimination by Algorithms Act. Jason and Brian talk about how this is a logical next step, but also how it might be opening Pandora’s Box. Producer Brian raised the question about how this kind of law might impact some of the growing technologies in market research like machine learning and AI, and what it could mean. The guys then take on the rebrand of Prodege’s POD tool to Peeq. In the last news story, the guys talk about the new leadership team that was announced by Cint that combines senior leaders from both Lucid and Cint. The guys talk about the surprise of how even the number of senior leaders from both organizations there was in the announcement. In the second half of the episode, the guys talk about some 2022 predictions for the market research industry. They discuss the predictions that were talked about in a recent Greenbook blog series and give their own perspectives.  You can read the series here: Part 1 / Part 2 Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have another great guest joining us this week. Arundati Dandapani, the CIO of the Canadian Research Insight Council, joins us to talk about how successful 2021 was and what CRIC as an organization has planned for 2022. The episode kicks off with Arundati giving the guys a recap and perspective around how successful 2021 was for CRIC, in terms of events and growth as an organization. This leads to a discussion about the level of speaker CRIC was able to get in 2021, and how it was an all-star crew. Arundati then gives Brian and Producer Brian a preview of what is upcoming in 2022. The plans include hosting more events, but a bit more spaced out, as well as rolling out new items to help member growth for CRIC. Arundati also talks about a career fair that CRIC is putting on that is planned for Friday, January 28. You can get more details on the Virtual Co-Op and Career Fair here: https://www.canadianresearchinsightscouncil.ca/registration-industry-virtual-co-op-and-careers-fair/ The talk of the upcoming career fair leads to a quick discussion about the current job market in Canada, and specifically in the insight industry. In the last part of the interview, Arundati talks about CAIP, the Certified Analytics and Insights Professionals of Canada, and highlights the eligibility of people to get CAIP certified. Here are the two articles she talks about: New Exam Achievers: https://www.caip-paim.ca/2021/12/18/congratulations-to-three-new-caips-2021-marks-industry-milestone-for-six-successful-exam-takers-in-canada/ Experienced Practitioners – Designation recommended for anyone with 15+ years of experience in Industry: https://www.caip-paim.ca/2021/09/15/with-over-15-years-in-industry-earn-your-caip-as-an-experienced-practitioner-by-december-2021/ If you want to learn more about CRIC, visit their website at www.canadianresearchinsightscouncil.ca. Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a special guest joining Brian Lamar and Producer Brian this episode – Howard Fienberg of the Insights Association. If you don’t know who Howard is (you should), he is the market research industry’s lobbyist in Washington DC helping ensure that our industry’s perspective is taken into account with lawmakers. He joins the guys to talk about data privacy legislation and a few other topics.  Kicking off the episode, Howard gives Brian Lamar and Producer Brian some insights into what a lobbyist actually does, and what his day specifically is like.  They then get into a deep discussion around data privacy legislation, including CCPA, the upcoming CPRA, as well as other state-level data privacy laws that are being proposed or that are going into effect soon. As part of this discussion, Howard gives us the inside details on why a federal data privacy law is not likely to come any time soon. He also gives some advice to market research firms on what they should be doing to stay compliant with the various laws. (Keep in mind, Howard is not a lawyer and says so to kick off this interview) In the last 10 minutes of the interview, we switch gears a bit and talk about a recent article Howard published about the use of non-competes in the market research industry, specifically non-compensated ones. This was a great interview you do not want to miss! You can connect with Howard on LinkedIn (https://www.linkedin.com/in/howardfienberg/). You can read the article, Labor Market Competition and Non-Compete Agreements, Howard wrote by clicking here: http://marketingresearch.org/article/labor-market-competition-and-non-compete-agreements We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are back to kick off season 5. The guys kick off the episode talking about Ryan Smith’s recent purchase of the Major League Soccer Team in Salt Lake City, Real Salt Lake. Both guys discuss how it is a dream to be able to buy a sports team. Next, the guys jump into recent market research news. In the first story, the guys talk about Nielsen’s new deduplicated ad measurement platform called Nielsen One Alpha. The guys discuss how they think this is the future of ad measurement since people are using different screens to consume content, or even using multiple screens at once. Next, the guys discuss a new acquisition by Numerator. What was a pleasant surprise for the guys was that it was Numerator that made the acquisition, not Kantar. Next, Brian and Brian touch on the Cint/Lucid acquisition being finalized. They both talk about how quickly it closed. This naturally leads to some speculation on what Patrick Comer might be up to next. In the last news story of the day, the guys discuss the announcement from the US Census Bureau about its methodology to help reduce the impact of Covid-19 on the quality of its American Community Survey (ACS) five-year data, ahead of an expected March 2022 release date. In the last segment of the episode, Brian and Brian discuss a recent article published by INC. called, 3 Ways Market Research Makes You Dumber and What to Do Instead. They dig into the article and give their opinions on what the author states in the article. They both agree the article is clickbait and more of a description of a dysfunctional organization than an indictment of market research firms. You can read it here (https://www.inc.com/geoffrey-james/3-ways-market-research-makes-you-dumber-what-to-do-instead.html) Thanks for listening! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready for Part 3 of the Best of Intellicast Season 4 series? In this episode, we’ll be revisiting interviews with Mike Adamson of Merkle and Alex Millet, and Lindsey Bartel of BrandTrust. [3:36-32:48] In Mike’s interview, he gives us some insight into his background and how he became a digital strategist at Merkle. He also shares some details on Merkle’s new cookie-less audience targeting tool and leads a discussion on the customer journey process as well as the role market research plays in that journey. Mike talks about the importance of both quantitative and qualitative research when it comes to a well-rounded customer journey and gives examples of what can happen when either component is missing. [32:49-1:80:20] Alex and Lindsey kick off their interview with a discussion on the importance of having trust in brands which leads to a discussion of their unique methodology for researching trust in brands called Narrative Inquiry. Lindsey and Alex also chat about the impact of open-ended questions on quality and how to find respondents that are willing to go through methodologies like Narrative Inquiry. If you’ve ever had questions about the relationships between customers, respondents, brands, and research, these interviews are for you. They also highlight two of the best rounds of the 4Ps we had in 2021! Thanks for listening to Intellicast this year! This episode officially marks the end of Season 4! We’ll see you all in 2022! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re back with Part 2 of the Best of Intellicast Season 4 series! In this episode, Brian and Brian revisit interviews with Judith Passingham of ESOMAR and Lynn Adelmund and Laura Finklestein of Trifecta Research. [2:26-34:28] Judith’s interview starts with a discussion of her background in market research and what led her to her current role as Chair of the Professional Standards Committee for ESOMAR. Judith then takes a deep dive into the updated ESOMAR Questions for Users and Buyers of Online Samples, what the document is, and how it should be used by sample buyers. [34:29-1:03:32] Our interview with Trifecta Research kicks off with Laura and Lynn giving some details about how they ended up at Trifecta and what their market research backgrounds have looked like. This tees up a great conversation on how the market research industry has changed throughout their careers. Lynn and Laura also chat about Omnibus research, how we’re seeing more requests for this type of research and best practices for this method. Part 2 of the Best of Intellicast Season 4 series is full of great interviews on hot industry topics you won’t want to miss! Thanks for listening and keep an eye out for Part 3 later this week! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Holidays! Brian and Brian are taking some time off, but never fear! We’re back with another year of “Best of” episodes for you. You know the drill: in each episode, Brian and Brian will revisit some of our favorite interviews from the past year. So, let’s get started! In Part 1 of our Best of Intellicast Season 4 episodes, we’ll be revisiting interviews with Colson Steber of Communications for Research and Ag Access, Dan Fletcher of Research Defender, and Chuck Miller of DM2. [3:22-23:31] Colson’s interview kicks off with a trip down memory lane to the last time he was on the podcast in April of 2020, the height of the pandemic. This sets the tone for the rest of his interview where he discusses the hurdles he faced leading his company through COVID, the launch of Ag Access, completely moving their call center to remote work and turnover challenges that ultimately lead to the lowest turnover rate the organization has ever seen! [23:32-55:00] In Dan and Chuck’s interview, they discuss data quality trends in the industry covering everything from supply shifts to fraudulent behavior. They also share their best practices for data quality in survey design, noteworthy types of fraud, the transition away from cookies and third-party data, an increase in industry collaboration against fraud, and more! Thanks for listening to Part 1 of our Best of Season 4 series! Stay tuned for Part 2 next week! We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices