Listen Now

Welcome back to Intellicast! The guys have another great episode for you this week. Starting off, Brian Lamar and Producer Brian discuss the news that Kroger plans on testing drone delivery in Centerville, and how they feel about it. Next, they dive into the latest market research news. In the first story, the guys discuss the new umbrella company of Confirmit and FocusVision, Forsta. Brian talks about the meaning behind the name, while Producer Brian talks about the brand equity they were able to maintain by continuing to operate the individual brands. In the second story, the guys talk about Ipsos’ latest earnings report, and what it means for the overall industry. They also talk about the recent announcement that Alexis Nasard, the CEO of Kantar, is stepping down after only 4 months on the job. In what seems to be an ongoing topic over the last couple of episodes, the guys talk about the latest news to come from Numerator about a new omnichannel market share measurement system. In the next story, Brian and Producer Brian discuss the latest ruling from the US Supreme Court on autodialers, and the impact it will have on market research. In the final couple of stories, the guys discuss Lucid’s new partnership with The Trade Desk, and PureSpectrum’s acquisition of Instant Insights from UpWave. Enjoy! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! In today’s news-heavy episode, Brian Lamar and Producer Brian discuss the latest market research industry news and happenings. Before they jump into the news, Producer Brian goes on a bit of a rant about a new TV show he saw a promo for called The Laundry Guy, and honestly couldn’t believe it. This leads to a deeper discussion about no longer having any new ideas for TV shows. The guys then jump into some market research news, starting with SurveyMonkey’s newly launched brand and industry trackers. Next, the guys cover a couple of stories from YouGov. First, a new report from YouGov and The Centre for Economics and Business Research found that UK consumer confidence has reached its highest levels since August of 2018. This led to a discussion on how this data can be correlated to the US and other areas. Second, is YouGov’s new opt-in, cross-device tracker, and data marketplace. The guys then discuss a new report from the Institute of Practitioners in Advertising about how market research budgets’ decline has slowed. They tie this back to the previous story and the impact on the industry. Brian and Brian then dive into the big acquisition news of Kantar purchasing Numerator for $1.5 billion. They talk about what they hope to see come out of this acquisition. In the last couple of stories, the guys touch on SampleChain’s rebrand to Research Defender, PureSpectrum’s newly raised venture capital, and the new farmer panel from Alligator and FieldMouse. Enjoy! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! We have another great episode for you this week. We continue our ongoing discussion on data quality; this time we have Dan Fletcher of Research Defender (formerly SampleChain) and Chuck Miller of DM2. The episode kicks off with a discussion with the guys about the trends they see in the industry around data quality. This covers everything from the shifts in the supply they were seeing over the back half of last year and even in Q1 of 2021 to the increase of data available to help identify potential fraud. This also leads to a discuss of some of the best practices for survey design for mobile devices and what some of the myths versus reality are in terms of best practices. The conversation then turns to where Dan and the team at Research Defender are currently seeing an uptick in fraud traffic come from. The guys then switch gears and discuss the impact Google eliminating third-party cookies will have on combating fraud. Dan talks about how it will be one less variable they will be able to use to identify fraud, but that Research Defender had already put their focus beyond cookies, so it will impact them less. The three then talk about a recent article that Bonnie Breslauer of DISQO wrote title Market Research Fraud is on the Rise – Let’s Conquer It Together, and how vital collaboration in the industry is to combat fraud. (You can read the full article here: https://www.greenbook.org/mr/insights/market-research-fraud-is-on-the-rise-lets-conquer-it-together/) They talk about innovating new fraud defenses and how while collaboration has increased, more is needed. Thanks for listening! You can learn more about Research Defender here: https://researchdefender.com/ You can connect with Dan on LinkedIn (https://www.linkedin.com/in/danielpfletcher/) or by email at dfletcher@researchdefender.com. You can connect with Chuck by email at chuck@dm2corp.com. The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! We have a great guest this week – Lisa Wilding Brown, Chief Research Officer of InnovateMR and newly elected ESOMAR Council member (among her many other titles). Kicking off the episode, Lisa and the guys discuss the recent ResTech conference that was held a couple of weeks back, and what it means for the market research industry. They dig deep into how the new branding can really help open up new investment into the industry. In the second topic, they discuss the newly announced combined leadership team for Confirmit/FocusVision. Brian and Lisa give perspective around the impact on market research, while Producer Brian talks about the business impact for the employees at both organizations. This leads into a deep discussion around the use of demographics and how they shouldn’t be used as a sole segmentation tool, but in coordination with attitudes, behaviors, and other resources to better segment audiences. Lisa talks about her hope to see how we ask demographics evolve, especially with the changes over the last couple of years with how people identify themselves. The demographics conversation leads into a talk about the Multicultural Insights Collective, and the works she has been doing with them to better diversity within Market Research. In the second half of the episode, the guys switch gears and get to know Lisa a bit better. We talk about how Lisa is able to not only get involved in so many different organizations and causes, but how she makes time for it all along with making time for her family and her role at Innovate. Lisa talks about the importance of work-life balance, calendar discipline, and not being afraid to say no. Next, the guys learn about what’s new at Innovate, including their new agile research platform Vision Suite. Lisa gives us background on the thinking behind what went into building the platform and how they got it launched. Lisa also talks about how it ties back to Innovate’s overall tag line. In the final segment of the episode, Brian asks Lisa her opinion on where the future of sample is going. This is just a small portion of what we covered with Lisa! We hope you enjoy! You can connect with Lisa by email at lisa@innovatemr.com or on LinkedIn here: https://www.linkedin.com/in/lisawildingbrown/ You can learn more about Innovate and their new agile insights platform, Vision Suite, here. The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian talk the latest market research news, a deep dive into Google’s proposed replacement for third-party cookies, and the April Fool’s prank they played on the rest of the company at the most recent company meeting. Kicking the episode off, Brian Lamar and Producer Brian talk about the recent April Fool’s prank they played at the last EMI company meeting. It included items like selling Intellicast and partnering with other firms to sell banner ads on the website. You’ll have to listen to get a full appreciation of it. Next, the guys move onto some market research news. First, they discuss the latest acquisition by Schlesinger. They then discuss the new A(i)LIVE market segmentation tool launched by Hall and Partners. The third story they touch on leads to a deeper discussion about implications for not only market research, but the sample industry itself. Brian and Producer Brian discuss the announcement that Google is testing Federated Learning Cohorts as a potential replacement for third-party cookies. In the last couple of stories, the guys give a shout-out to friend of the podcast Arundati Dandapani for her recent appointments, as well as a quick discussion of the newly announced Decision Analyst and DISQO partnership. See you all next week! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! We have a great episode for you. On this episode, Brian Lamar and Producer Brian discuss the latest happenings in the market research industry, including news and some recent opinion articles. Kicking off the episode, the guys talk about a couple current events, like when they will be able to schedule their COVID-19 vaccinations. They then talk about how Producer Brian could best explain his job to a group of 6-year-olds during an upcoming career day at his daughter’s school. They then switch gears and talk about 2 recent events coming from ESOMAR. The first is a new update to their Questions To Help Online Sample Buyers, formerly known as the ESOMAR 28. They touch on the differences in the new document from the old one, and how it is a great update given how much the sample industry has changed over the last 9 years. In the second ESOMAR news story, they talk about the results of the recent ESOMAR council elections, including the new President, Kristen Luck, and council member Lisa Wilding Brown. Thanks for listening! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! On today’s episode, Jason Inderhees joins Brian Lamar and Producer Brian to discuss all the latest market research news. Kicking the episode off, the guys talk about a recent video by Lisa Wilding Brown on Bob Lederer’s podcast responding to an article by Grey Matter. They guys were happy to see Lisa standing up for the sample industry and talked about how this type of lobbying is needed. You can get more details here: https://www.linkedin.com/posts/lisawildingbrown_response-to-more-dirty-secrets-of-online-activity-6770749885919625217-eIU- Next, the guys talk about InnovateMR’s new service, VisionSuite, and its various components. They then turn their attention to Imperium’s new automated respondent score called, QualityScore. Jason talks about the large number of new respondent or quality metrics that have launched recently, and how they all seem to have “score” in their name. He voices his concern that there it will be difficult from a client's perspective to understand the quality because all the scores are different. In the next segment, we had a listener submission for our ongoing talks about company names with a unique spelling. The company this time around is Vypr. Next, the guys talk about Ipsos’s 2020 results. While they reported a decline in revenue for the full year, they did see revenue growth in Q4. They guys find that this is another factor showing the recovery of the industry from 2020. In the last couple of stories, the guys talk about Annie Pettit’s new role with E2E Research and the new partnership between DISQO and Research Results. Finally, the guys talk about the new conference that Patrick Comer has launched in New Orleans, called the ResTech conference. You can find more details here: https://www.noew.org/event/6d45431e-0aef-41c8-b8ac-9ec3f7c1d5b1/websitePage:b382ffdd-b42e-499e-8cf7-22ebb1a1a484?RefId=ResTech%20Landing%20Page Thanks for listening! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! On today’s episode, Michel Willens, Managing Director and Partner at Adler Weiner Research, joins Brian Lamar and Producer Brian to talk about the challenges in-person facilities have faced, along with the changes they have made to made clients and participants feel safe to return in in-person qualitative research. Kicking off the episode, Michael talks about the challenges his organization faced when the COVID lockdown began, and how he navigated it. This included how to navigate in different geographic regions where the restrictions differed. Michael then talks about the opportunity they uncovered during 2020 that has led to a lucrative new market for his organization. He also discusses the partnerships and relationships he developed over time and how he leveraged them during the crisis. The guys then talk about different industries they have seen either increase or pull back their research efforts, both from a qualitative and quantitative perspective. There are a few industries that might surprise you! Finally, Michael talks about the safety precautions that they have put in place to ensure that they are not only following the CDC guidelines but how they are going above and beyond to make respondents feel safe in their facilities. If you want to connect with Michael, you can reach him by phone at 310-440-2330, by email at mwillens@awrla.com, or on LinkedIn (https://www.linkedin.com/in/michael-willens-9849089/). You can learn more about Adler Weiner by visiting their website www.adlerweiner.com. Thanks for listening! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian breakdown some of the recent market research stories, as well as some trending LinkedIn posts. Kicking off the episode, the guys breakdown the discussion that was occurring on LinkedIn around the lack of diversity on Clubhouse. It was first mentioned by AJ Keirans, and was highlighted again by Jamin Brazil. You can check out the post here. (https://www.linkedin.com/feed/update/urn:li:activity:6765825435956854784/) They then discuss the post from Kristen Luck about a recent article in the Guardian about how Dominic Cummings, a political strategist, and advisor to Boris Johnson, talked about polling companies. It brings up a discussion on the lack of advocacy groups in Europe to speak for the industry. You can check out the post and subsequent discussion here: https://www.linkedin.com/posts/kristinluck_dominic-cummings-witness-statement-on-public-activity-6767246468102410240-egK4/) Next, the guys talk about the recent IPO of Cint on the NASDAQ Stockholm, and the new integration between Salesforce and SurveyMonkey. In the final story of the episode, the guys breakdown a recent article in Streetfight Mag by DISQO. In the article, DISQO makes the case for panel data to as the solution for advertisers and other groups in a post-cookie world. You can read the full article here: https://streetfightmag.com/2021/02/05/disqos-adamant-case-for-panel-data-as-the-post-cookie-solution/#.YDZTNehKiUn We end the episode by giving out our top 3 Girl Scout Cookie flavors. Thanks for listening! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by the founder and CEO of Focus Forward and FF Transcription, Kim Harrison. Kim talks about how she got started, and the path she took to grow Focus Forward into the business it is now. This lead Kim and Brian to reminisce about transcribing focus group data years ago from VHS tapes. Kim tells a story about the earlier years about how her Dad used to drive a route to pick up and deliver tapes in the early days of Focus Forward. Kim then gives a preview of an upcoming new feature to Focus Forward and FF Transcription, AI-powered transcription. The new service will allow for a quicker turnaround of transcriptions, but it will be a much lower cost. In the next section of the interview, Kim talks to Brian about the efforts she and her team undertook pivot when the pandemic hit. In particular, Kim talks about how they addressed their call center facility and changing it from an in-person place to a virtual facility. In the final segment of our interview, Kim talks about how her organization has helped quantitative facilities pivot during the pandemic and set up new procedures to help them get back up and running. If you were wondering what in-person qualitative is doing to address safety, this is the episode for you! You can learn more about Focus Forward at their website here: www.focusfwd.co; and FF Transcription here: www.fftranscription.com You can connect with Kim on LinkedIn here: https://www.linkedin.com/in/kim-harrison-0235ba2/ Thanks for listening! Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Jason Inderhees to discuss the upcoming 2021 market research conference schedule. The guys start by discussing the overall conference landscape for 2021, including the approach this year where some are still being held virtually, some taking a hybrid approach, while others are hoping to hold in-person. They also touch on some of the new events that have started due to the pandemic, including the weekly lunch sessions that Jamin Brazil puts on. Jason and Brian then talk about what they are looking forward to with in-person events, including a few specific events like IIeX and Quirks. In the last segment, Jason and Brian give a preview of the upcoming 2021 edition of The Sample Landscape Report. They talk about what is new for this year, and why it is important for anyone conducting quantitative research to read it. Thanks for listening! Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Colson Steber, the Co-CEO of Communications for Research and Ag Access. Colson first joined us last April, right at the high of the shutdown due to the pandemic. In that episode, he talked about the impact it was having on his business, and how he and his team were working to stay afloat. Today, Colson gives us an update on what has occurred since then. Colson starts off revisiting the impact he was facing during that time, including his work in progress dropping 70%. He then gets into a bit more detail around the additional hurdles he was facing during this time. Before you think this episode gets too down in the dumps, it is a good story with a good ending. Colson then gets into the pivots he and his organization have made over the last 8 months that have allowed them to build their own “v-shaped comeback”. He talks about how he was able to use PPP loans to keep his entire team, and then focus resources to push organizational projects that had been on the shelf, but we key to success in the future. Colson also talked about launching their new brand focused on the agriculture industry, Ag Access. He also discusses how they were able to get it off the ground and launched in a matter of a couple of months rather than a couple of years. Colson then gives some details on how the new brand and the more targeted focus they have with it has helped them recover and now flourishing. Colson and Brian then switch gears and talk about the changes internally Colson and his team made. This included moving his call center operations from in-person to totally virtual in two weeks. While that is impressive, Colson talks about having to add people starting in June, the turnover challenges he experienced, and changes he made, and how it has led to the lowest turnover rate the organization has ever had. Colson then talks about the results they achieved for 2020, including matching their 2019 revenues, after being down in Q2 significantly. In the last few minutes of the interview, Colson talks about some of the personal goals he has set for himself in 2021. We hope you enjoy this great story! You can learn more about Ag Access by visiting the website here: https://ag-access.com/ You can connect with Colson on LinkedIn here: https://www.linkedin.com/in/colsonsteber Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dive into what’s been going with the stock market, the latest market research news, and more! Kicking off the episode, the guys discuss the big story from last week – GameStop, AMC, WallStreetBets, and the stock market. They give their perspective on what’s going on, what other stocks are being impacted, and what they think will happen. They both agree this is probably something that can unite us all. Next, the guys move onto the latest market research news. First off, they discuss the Qualtrics IPO that took place last week during all of the other craziness. They talk about how the price rose above what initial asking, and what Qualtrics ended being valued at by the end of the first day of trading. In the next story, Brian and Brian discuss the new insights consulting agency that 20/20 Research and Schlesinger Group launched called Aspen Finn. Producer Brian then gives an update about the story on Behaviorally that was talked about on last week’s episode. In the last two stories, Brian and Brian talk about SurveyMonkey hiring their first Diversity Officer, and Decision Co acquiring response:AI. Thanks for listening! Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! Today’s episode is a news-filled one! Brian Lamar and Producer Brian kick it off by talking about a couple of branding changes that occurred last week. First, the guys talk about the new omnibus services launched by Directions Research called Xcelerant. They then talk about PRS In Vivo US rebranding as Behaviorally. It leads to a conversation about how they have tied their focus into their name. Next, the guys talk about some new data privacy and legislation news. First, they discuss California’s new law, A.B. 2257, that wants research respondents to be treated as independent contractors and for incentives to be meet the minimum wage. This leads to a long discussion on the potential impact to online researchers, including whether this will lead to an increase in professional respondents, will it improve data quality, or will it be a driver to a respondent scoring system. In the second story on this topic, the guys talk about the announcement from CES from executives of 3 big tech firms that they expect a new nationwide data privacy law to be introduced by the new administration. Brian and Producer Brian then talk about a recent LinkedIn post by Patrick Comer around the Research Technology (Restech) industry. They talk about what they found interesting where different organizations are placed. You can check it out here: https://www.linkedin.com/posts/comerpatrick_restech-activity-6758033005341761536-jsyt They also touch on the launch of SampleNinja, the new DIY respondent management hub from Discuss.io, and Luth’s new panel that swaps company shares for data. Thanks for listening! Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Arundati Dandapani, Chief Editor and Intelligence Officer at the Market Research and Intelligence Association (MRIA-ARIM), to discuss the recent MRIA seminar she organized last week. The seminar, called Are Polls Obsolete? Boosting Trust, Accuracy and Data Quality in Research, brought in an all-star line-up to discuss polling, the state of the industry, understanding how sampling and biases can impact results, the public perceptions of polling, and even the future of it. It featured both academics and industry experts. We kick off the episode with Arundati and Brian giving a recap of the seminar, including what led her to organize this event, and the goals she had in mind for the event. She then gets into the attendees and the engagement she had throughout the seminar. This leads into a conversation on the feedback she has received about the event overall and the speakers. They also talk about what Arundati would have done differently knowing what she knows now. Brian then digs into the challenges Arundati faced pulling this event together. Finally, Arundati gives a preview of another upcoming seminar that the MRIA is working on. If you want to watch the recording of the seminar, click here: https://mria-arim.ca/Sys/Store/Products/241033 Thanks for listening! You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by EMI’s Mary Draper. If you a frequent listener, you’ll remember Mary from last season’s episode that kicked off the obsession with Publix. Mary gives us an update from her recent trip to visit not 1, but 3 different Publix over the holidays. After the great update, we dive into the latest marketing research news. In the first story, we discuss the Confirmit and FocusVision merger, and the potential impact on the survey programming space. In our next story, they discuss Research America’s purchase of Segmedica and how it looks like they plan to grow in the pharmaceutical industry. In the second the last story, Brian, Mary, and Producer Brian discuss Samplechain hiring Matt Gershner away from Greenbook to be their new Chief Strategy & Revenue Officer. After the news, Mary and Brian talk about best practices for managing a sample provider network. Mary discusses the processes she has put into place as EMI’s Network Quality Officer, as well as how she evaluated potential partners, and what causes partners to be removed. Mary is super thorough – you’ll be a network management expert after this episode. Thanks for listening! You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Happy New Year! We are back with a new season of Intellicast! Kicking the episode off, Brian Lama and Producer Brian, talk about getting back into the swing of things and the on-going discussion of what this year’s intro music will be. They play both options and hope that listeners will give some feedback on their preference. (You can send feedback to Intellicast@emi-rs.com, on Twitter @Intellicast1, or text us at 513-401-5463) Next, the guys discuss the big news from Qualtrics and its potential implications. They guys then have a lengthy conversation about 3 big storylines from 2020, including how the market research industry responded to the pandemic, the renewed focus on data quality, and all the name changes that went on. Producer Brian then springs a surprise topic of the 2020 polling on Brian and they discuss it as well. Finally, Brian gives a quick preview of the upcoming MRIA (Market Research and Intelligence Association) event Are Polls Obsolete? Boosting Trust, Accuracy, and Data Quality in Research, coming up on January 14, 2020. You can register for this free event here: https://www.eventbrite.ca/e/are-polls-obsolete-mria-january-seminar-tickets-133393173573?ref=ecount Thanks for listening! You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Welcome to Part 3 of the “Best of Intellicast 2020” series! In this episode, we are looking at highlights from our Data Quality series. Rather than full episodes, we’ll be revisiting snippets of our interviews with Owen Hanks, Paul Neto, and John Martin of Measure Protocol [0:02:10- 0:15:05], Terry Crawford of MMR [0:15:15- 0:32:45], Steve Barnard of The Link Group [0:32:50- 0:44:50], and Tia Maurer of Proctor and Gamble [0:44:55- 0:53:25]. Tune in to hear about: - Respondent Transparency - Current Quality Measures - Survey Experience - Biases - Changing Attitudes and Behaviors - Criteria Used to Remove Potential Bad Data - Healthcare Research - Quality of Open Ends - Fraud - Ghost Completes - The Future of Data Quality in Market Research This episode of full of great interviews and insights into data quality and the future of the market research industry. It’s also a wrap for Season 3 of Intellicast and this crazy year! See everyone in 2021! Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

We’re back with Part 2 of the Best of Intellicast 2020! In this episode, Brian and Brian revisit interviews with Damon Jones of Burke and Shannon Frazier of Directions Research. [0:01:30- 0:43:35] In Damon’s interview, Brian and Damon discuss their involvement in the Great Lakes Chapter of the Insights Association and how Damon started at the Insights Association as well as the various roles he has held over the past 18 years within the organization. Brian and Damon are also members of the Diversity and Education Committee and talk about the importance of diversity within market research. It’s a topic they’re both truly passionate about! In the second half of the interview, they chat about Cincinnati sports! [0:44:35- 1:38:50] Shannon’s interview starts with a discussion of SampleCon, which she, Brian, and Mary attended the previous week. They talk about some of the key themes of the conference including data quality, blockchain, and the state of the industry. This is a great conversation because you get perspectives of the conferences from a sample supplier and buyer as well as long-time SampleCon attendees and a first-time attendee. It was also one of the last in-person conferences of the year! In the final 15 minutes of the interview, Shannon and Mary discuss their shared love for Publix. Part 2 of the “Best of Intellicast 2020” series is an awesome recap of some of the major themes of the market research industry this year from diversity and inclusion to data quality. Stay tuned for Part 3 next week! Thanks for listening! You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: https://www.emi-rs.com/the-sample-landscape/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

Brian Lamar and Producer Brian are taking some time off, but don’t fret, we have a couple of episodes for you where we will revisit some of our favorite interviews from this year. In part 1 of our “Best of” episodes, we revisit our interviews with Jeremy and John Zogby of John Zogby Strategies and Chris Powell of Talmetrix. [0:01:32- 0:36:10] In the Zogby interview, Jeremy and John discuss The Main St./ K St. IntelligenSEER. They talk about ideas for it, how it came to fruition, and the goals they have for it going forward. This leads to a great discussion on how quickly the world is changing and the need to understand what people think will come next. This is an interesting interview to listen to in retrospect of the election. [0:37:15- 1:11:20] Chris chats with Brian and Brian about Talmetrix’s focus on employee engagement and Chris’s background. They also discuss employee engagement research and the difference between employee satisfaction and employee engagement. Employee engagement research has more in common with traditional consumer research than you might think! Chris also has a great take on the 4 Ps in the second half of the interview. Part 1 of the “Best of Intellicast 2020” series is a great episode to catch you up on some great interviews from the past year. Stay tuned for Part 2 next week! Thanks for listening! You can also download all 11 editions of the Main St. / K St. IntelligenSEER report here: https://johnzogbystrategies.com/the-main-st-k-st-intelligenseer/ You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: https://www.emi-rs.com/the-sample-landscape/ Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.