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Integrate to Influence - The Integrated Marketing Podcast
9 minutes | Sep 17, 2020
ITI Ep.0017 : How do you decide which Social Media Platform to be on
How do you decide which social media platform you should be on? It's a hard question and one I'm asked all the time. Deciding which social media platform is the trick to be in front of the right people at the right time and saying the right thing, BUT how do you decide. If you were me, where would you be? And why, what would you say? The answers to the question is quite difficult. The reason why it's difficult is because it depends. Now I know you probably are rolling your eyes thinking, what do you mean? It depends. I don't want to be one of those people that goes well. Oh, you know, it depends on, but the fact of the matter is it depends. It depends on a number of things. Three of which I shall be sharing in this podcast...
54 minutes | May 22, 2020
ITI Ep.0016 : Working With Difficult People (Interview with Keeley Taverner)
We all have dealt or are dealing with difficult people. This is about setting boundaries of what we are willing and not willing to tolerate! Difficult people exist everywhere, not just at work. They come in every variety and nowhere is without them. How difficult a person is for you to deal with depends on your self-esteem, your self-confidence, and your professional courage. In this episode I speak with Keeley Taverner from Key4Change where we talk about dealing with difficult people, narcissists and more.
16 minutes | Aug 27, 2019
ITI Ep.0015 : 10 ways to get more email Subscribers (Series - Part 6 of 6)
Getting people to subscribe to your emails can be hard, but it doesn't have to be. With everything, we need to put a process in place that we can review. As I've mentioned before, email marketing is far from dead. It’s about using it in the right way, so you influence your audience to take the next step, not to hard sell to them. In this episode, I'm going to give you over 10 ways to get more subscribers, so that you can grow your list slowly and organically, so your subscribers stay! Grab your notepad and pen, sit back and list the 10 reasons along with your own ideas... Let me know how you get on! Enjoy!
10 minutes | Aug 22, 2019
ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series - Part 5 of 6)
There are many reasons why you should use autoresponders when it comes to email marketing. It sets expectations as well as saves you time in the future. If you set things up correctly, your subscribers will receive your key messages without you having to manually do it every time you get a new client. In this episode, I'll share 10 reasons why you should be using autoresponders to help your emails give even more value to your list! Grab your notepad and pen, sit back and list the 10 reasons along with your own ideas... Let me know how you get on! Enjoy!
16 minutes | Sep 25, 2018
[ITI0013] 16 Types of Emails you can Send (Series - Part 4 of 6)
Many people get stuck when it comes to creating content for their emails. Not knowing what will be opened, engaged with or unsubscribed. Here are 16 different types of email marketing campaigns you can create over the future months. Each come with a few ideas to get your creative juices flowing... Grab your notepad and pen, sit back and list the 16 emails along with your own ideas... In fact, why not send one of them out this week? Enjoy!
53 minutes | May 17, 2018
[ITI0012] GDPR from an IT Perspective (Interview with Samantha Howard)
This Podcast looks at GDPR from an IT Perspective and interview Samantha Howard from KeyTech about how we can protect our data, our files, our clients and our devices using our IT Systems and Suppliers. Hacking happens every and we need to not only protect our data but our clients data too! Samantha talks us through the myriad of IT protection by sharing how we can; properly destroy data how often we should be backing up information about cyber security how we can deal with breaches how to protect your data and more… Grab your note pad and pen to write down your next steps with GDPR.
42 minutes | Apr 19, 2018
[ITI0011] G.D.P.R. from an Employer and Employee Point of View (Interview with Jayne Sanderson Brown)
G.D.P.R. isn't a compliance issue it's a "how we do business" process and what we will do with your information. G.D.P.R. is a huge subject and something that is VERY topical at present. We all want to know what to do, how to do it, where to start. Jayne shares several elements to think about, where you should start and what things mean to you, with regards to your employment process, your Team (full-time part-time or associates) and as an Employer.
17 minutes | Mar 22, 2018
[ITI0010] 8 steps to write perfect Subject Line (Series - Part 3 of 6)
Creating the perfect email subject line is every Business Owners and Marketing Managers dream. Watching the open rate go up, click through go through the roof and reply's or purchases coming in. 33% of email recipients open email based on subject line alone, so if that is the case... how can we ensure we create the subject line that gets them to open your emails every time? Over the next 17 minutes I'd like to share with you 8 steps to show you how to write the perfect subject line. Grab your favourite drink, along with you notepad and pen and click play!
24 minutes | Aug 2, 2017
[ITI0009] 7 Myths about Email Marketing (Series - Part 2 of 6)
These 7 things are top of the list when it comes to Do's and Don’ts of email marketing. A lot of people talk about them as if they are the best thing or the worst thing when it comes to pressing send! I know that some of these myths have held people back from sending more emails or doing it in the first place. Over the next 24 minutes, I have given you my thoughts of the top myths of email marketing and what you should think of doing instead or as well as. Let me know what you think from your experience!
23 minutes | Apr 24, 2017
[ITI0008] 12 reasons WHY you should use Email Marketing (Series - Part 1 of 6)
I recently delivered a half day workshop in Essex for a group of Business Owners at their monthly Mastermind Meetings to discuss email marketing and why they should be using it in their marketing mix of activities. The presentation is called "How to INFLUENCE using Email Marketing"... It went down very well, received some great feedback from the orgainiser and the delegates. Over the last 2 months I have been asked more and more questions about email marketing so I have decided to break down the half day workshop in to 6 parts to make it more manageable and to give me enough time to talk about each topic. This podcast is for those who don’t currently use Email Marketing AT ALL and those who dabble by sending something every now and again... I’m sure this Email Marketing Series will get you excited about how YOU can influence using it with your clients...
48 minutes | Apr 4, 2017
[ITI0007] 8 essentials to a SCALABLE business - Interview with Jay Allen
"A person’s greatest strength is to first acknowledge weakness" Whilst many of us play to our strengths few stop to acknowledge weakness, yet it is often this which causes the glass ceiling that so many business owners suffer. In this podcast, we talk with Jay Allen from MyTrueNORTH UK also known as #theethicalbusinesscoach on the 8 essential business elements which enable a business sustainably to scale. Grab a note pad and pen because this podcast is filled with ideas and techniques for you to use starting now!
39 minutes | Mar 21, 2017
[ITI 0006] Does your business have STRONG marketing foundations?
For example, a Japanese skyscraper has earthquake proof foundations to ensure it can cope with the frequent earthquakes in Japanese cities such as Tokyo. Your marketing should be as considered as this, because unless you have the RIGHT foundations in place, your marketing strategy WILL NOT be able to cope and change with environmental disturbances that come regularly in business. Some of the changes I’m talking about may be: Consumer desires Competitive forces Resource availability Political decisions FOUNDATIONS - in this podcast is an anagram... All of the above could cause HUGE issues for a marketing strategy that has not been effectively developed with the proper foundations in place.
35 minutes | Mar 5, 2017
[ITI 0005] Mind Gremlins and 9 Reasons why you are NOT taking action
You (and I) are not taking ENOUGH action in our marketing and this is for a number of reasons! This podcast talks through some of the things that Business Owners and Marketing Managers think about and have talked about during their sessions with regards to WHY they haven’t or don’t take action on their marketing. Does doing one job in the business take you SO LONG, which makes feel like you are getting nowhere and that no one wants you or what you do? In this podcast Amanda will give you 7 tips on changing your in-action to more ACTION and getting rid of the mind gremlins!
35 minutes | Feb 23, 2017
[ITI 0004] 11 ways to kick-start your marketing ANYTIME of the year!
I am asked nearly every day the same question... "What would you do in my business to market it and get new clients?" Unfortunately the answer is different for every business, there is no blueprint to marketing. There are blueprints on HOW to do something but not on marketing as a whole. As a business owner, you know your business more than anyone else, you understand how you want to be perceived and the type of clients you want. Think about these things and be where the clients you want are! If you’ve not done marketing for a while or are a little stuck with regards to what to do next, this podcast is for you! Grab your pen, notepad and be prepared to pause this podcast as there are a number of things you need to be doing during and certainly after! Enjoy!
23 minutes | Feb 10, 2017
[ITI 0003] Get more confidence to pick up the telephone - Interview with Liz Couchman
Do you struggle to pick up the telephone to call clients, follow up with potential clients to get new business? Most of us do so you are not alone. In this episode, I interview Liz Couchman from Alex Merlin who is an expert in Telephone Coaching and Telesales. Liz talks about the main reason why people don't pick up the telephone, when is the best time to leave a voice message is and the secret skill to being more confident and the best way to plan plus more! Grab your notepad and pen to take notes from Liz and enjoy!
23 minutes | Jan 20, 2017
[ITI 0002] Who is Koogar and how you can recognise your achievements
Koogar was established in 2006 to give Business Owners and Marketing Managers throughout the Northwest of England and beyond a presence on and offline that they deserve. As a professional Web Designer with over 18 years experience in the Digital field, Amanda wants to inspire, educate and deliver an experience to clients who wanted more from their marketing. There is an exercise at the end of this podcast so grab your notepad and pen!
27 minutes | Jan 9, 2017
[ITI 0001] Hire your Dream Team - Interview with Nicola Mullarkey
Welcome to the first of many Podcasts with Koogar. Integrate to Influence or ITI for short will be talking all things marketing with some business thrown in for good measure. This Podcast is an interview with Nicola Mullarkey who is The Honest Recruiter who will be sharing great tips in taking on your first person, whether that is in part-time, full-time or freelance employment. Grab a cuppa or press play on your app and enjoy!
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