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Instructions Not Included: A Start Up Story
20 minutes | Apr 15, 2015
#15 A Detailed Breakdown Of How I Make Money
The post #15 A Detailed Breakdown Of How I Make Money appeared first on Ryan McLean.
11 minutes | Apr 3, 2015
#14 My New Subscription Product Idea (PropertyTools.com.au)
The post #14 My New Subscription Product Idea (PropertyTools.com.au) appeared first on Ryan McLean.
19 minutes | Dec 26, 2014
#13 Reigniting My Passion
The post #13 Reigniting My Passion appeared first on Ryan McLean.
17 minutes | Dec 25, 2014
#12 Fleshing Out The YouCast Idea – Launching A New Business
I shared in yesterday's episode that I am starting a new project in 2015 called YouCast.fm This is a trial project where I will attempt to teach people how to start their own podcast and monetise it through an ebook and productised services. It m...
22 minutes | Dec 24, 2014
#11 Idea Formation – Launching A New Business
So I've decide to launch a brand new business in 2015 and I want to share the journey with you...from inception all the way through to completion. Learn about my idea process as well as the types of products I am planning to create for this new venture. I have also found a name for this venture and bought a domain name which is exciting. In Today's Episode My career path will be about projects...not careers I've decided to launch a brand new business What I am launching a business on What products/services I plan on creating The name of my new business So I got a new idea and I am pretty excited about it I don’t know whether it is good or bad but I want you to follow me on the journey from the inception of this idea all the way through to the creation of a business around this idea we are going to see whether it succeeds or whether it fails and the whole process from start up to finish. Hi and welcome to instructions not include a start up story about me Ryan McLean as I try and build my little online business into something more significant. So when I ask for feedback on the pod cast which you can check out the feedback back in episode six Jessie had this to say about what he wanted to see in the pos cast. JESSIE: I think for your pod cast I would really love to see some things that you try and test and test over time and I want to see results and if they succeed and fail. RYAN: so Jessie want to see things that I try and test, he want to see whether they succeed whether and whether they fail and want to follow on that journey and I am guessing he is not going to be the only one it is very rare to find someone that’s willing to share the process from the very inception all the way through to the completion of the project. I have only seen this done a couple of times when people have built what they call niche sites like smaller website that generates an income. I have see Pat Fling from passive income.com do it and I have seen Spencer Hall from nichepersuits.com do it but it is always done in written form and you never get to understand the full process you only really understand what they actually go ahead and do. So I kind of want to share my thought process as well as my website that I actually take to try and make this a success. In order to explain my idea and why I am pursuing something different I first want to take you back to July 2014 which is about six months ago and I received an email from Seth to go and subscribed to his blo
10 minutes | Dec 22, 2014
#10 How Exactly Do I Make Money Again?
I shared in the very first episode that it is very hard to explain what I do and to explain to people HOW exactly I make money. So I wanted to clear the air and share with you EXACTLY how I make money online. I really break it down for you and talk ...
13 minutes | Dec 21, 2014
#9 Growth And Income Statistics For 2014
I had some pretty amazing growth for my main blog OnProperty.com.au in 2014. In this episode I share real statistics and compare the stats from 2013 to 2014. The growth on the podcast and the videos with explode your mind. In Today's Episode How many people visited my blog in 2014 How many podcast downloads did I get in 2014 How many YouTube views did I get in 2014? How much profit did I make in 2014? How many new email subscribers did I gain in 2014? When I compares the figures from August of this year where around 23,000 people visited my main website to December of this year this month where only around 15,000 visited my website it is easy to get depressed and feel like I am going backwards, however when I compare this year to last year and see how far I have come the results are truly amazing. Welcome to instructions included a start up story about me Ryan McLean as I am trying to grow a little online business into a fully pledge company that has a major impact on the world. I decided to sit down and look at my statics to see how I have really be gone over the years, as I am recording this only a couple days left in the year soon we will be into Christmas and into the New Years and I am about to do on holidays in two days so I thought if I am going to do this I might as well do it now and I want to share these statics with you so I am going to look at the statics on my website, my pod cast, my youtube channel, and then I am also going to look at my income as well which is something that Jessie encouraged me to do. JESSIE: I think for your pod cast I really to see some things that you try and test over time and see results and if they succeed or fail, I would really love to see some income reports and things like that as well. What kind of money you generate and what kind of expenses are and the breakdown of the areas you generate money and the breakdown of the areas where the expenses come from. RYAN: in future episodes I am actually considering sharing income reports looking at both income and expenses however I do need to speak with my wife before I share those details and have her blessing on the matter as well. But before we look at income let’s have a look at the visitors to my website I like to tract visits rather than page views and things like that because visits represent people who are coming to my website and are coming back to my website. So I am going to look at a few different things, I am going to look at the year as a whol
10 minutes | Dec 18, 2014
#8 Changing The Plans For 2015
I had BIG plans for 2015. We are talking growing my business 5x. But all my plans got flipped on their head when I sat down at my computer today. I keep sitting down at my computer KNOWING I need to do work for my main website OnProperty.com.au but ...
14 minutes | Dec 17, 2014
#7 Making My Product Easier To Use
Since my revelation that no one actually wants customer service (they just want stuff to work) I've been thinking about how to make my product easier to use for people. I've basically gone around the round about and ending up realising that I only n...
15 minutes | Dec 16, 2014
#6 Feedback On The Podcast
The whole reason I started this podcast was my wife kept telling me that I needed to have a marketing blog. I didn't want to start a marketing blog (bad past experience) but every time I would talk about my business my passion for marketing would shine through. In this episode we get feedback from my wife and my friends Jesse and Ross about what they think about the first episode of Instructions Not Included. In Today's Episode Why my wife kept encouraging me to talk about marketing Why Ross thinks this podcast won't appeal to many people What Jesse wants to see on this podcast Transcription I'm the same as you are. I really want to and working towards it and getting closer and closer towards having an awesome lifestyle or a pretty good income that I can just maintain a great lifestyle by just working online and working from home and working with my family and stuff like that close by rather than going to an office. That’s Jesse Milani one of my friends and another online entrepreneur. We hear feedback from Jesse and my other friend Ross about what they think about the first episode of the podcast. So as I am recording this the podcast hasn’t gone live yet but I have shared it with these close friends of mine and I wanted to get some feedback and then share that feedback with you. We also talk about the name how did I come up with “Instructions Not Included” cause the fact is I came up with a few names before I got to this. So we talk about the naming process and the things that I went through to choose this name. Hey and welcome to Instructions Not Included a start-up story about me Ryan McLane as I try and generate a decent living online. Follow my journey the highs and the lows the successes and the mistakes that I make as I try and generate significant income online and build a business basically from scratch. I've been running it for about a year so I’m coming midway the story but I’m hoping by following my journey you can learn a thing or two. So what is the question is why did you keep encouraging me to pursue a website or something or to talk about marketing rather than the websites I was doing? It was I think that in the past whenever you had someone come to you and ask for advice or you were to go open a new product it’s like marketing always came through. No matter what website it was or if it was your mates business it was always about marketing. For you it became a love more than just a subject I don’t think you even n
9 minutes | Dec 15, 2014
#5 No One Wants Customer Service
No one actually wants to have to deal with customer service. Who enjoys spending time on the phone to someone who is difficult to understand and who can't really help you anyway? We just want the things we pay for to work. This week I have a REVELATION that is going to change the way I do business in 2015. In Today's Episode The revelation that will change my business How I am thinking of restructuring my product Why people don't want customer service Have you ever had one of those moments where you’re kind of just sitting there and you’re not doing anything extreme but all of a sudden something just clicks in your mind and it just changes the way that you think about life or you think about business or something like that. Well, that is exactly what happened to me this week and I want to share that with you in today's episode of Instructions Not Included. Hi and welcome to Instructions Not Included with me, Ryan McLane, as I try and navigate the choppy waters of starting a business and generating a decent living online. I don't know what I'm doing and I don't have an instruction manual to start it successful and run a successful business but I’m doing the best I can and I'm learning along the way and I'm sharing it with you. I’m out walking at the moment, walking up to the shop to get myself some sustenance aka chocolate and an energy drink and thought this would be the perfect opportunity to chat with you guys about what happened to me. On Monday my wife was working and my daughter goes to kindergarten and usually grandma would take my son Branson on Thursday or on a Monday if Kelly’s working. And so she has actually gone down to Sydney for Christmas to see family who would be heading down soon and so I was in charge in Branson so that means basically no work for me. So I did some work early in the morning for about seven until nineish and in that time I did admin stuff. I had customers with issues who couldn't log in or they had payment issues and I just did a lot of follow up and problem solving for people. I literally spend the only two hours that I could work that day doing admin and maintenance staff and that really clicked something in my mind and I was like, “Oh my gosh, running a membership site comes with a lot of maintenance work.” Like I have already been doing a lot of this sort of work and problem solving and helping people with the tech issues on my side and fixing problems and stuff like that but it always been among
11 minutes | Dec 14, 2014
#4 How Do I Come Up With Daily Content?
There are not many people who do what I do (create daily content) and there are even fewer who deliver daily content in video, audio and written format. It is a lot of work. So how do I come up ideas for content every single day? That is what I s...
13 minutes | Dec 11, 2014
#3 Why These 10 YouTube View Are Particularly Exciting
No one celebrates 10 view on YouTube. Unless of course you're me. Today I talk about why these 10 views are so important to me as well as my desire to move forward in my business. In Today's Episode My current YouTube subscribers Why 10 views means a lot to me Why I want to be 40 days ahead of myself Ten views. No one celebrates 10 views on their YouTube video. A million views Maybe, 10 million views definitely, but ten? Why would you celebrate 10 views? Well I celebrated 10 views today and I’m going to share with you why these ten views are so important to me. Welcome to Instructions Not Included with me Ryan McLane. Follow me on my journey as I try and make a decent living online. Watch over my shoulder and see what I'm doing day in day out to build my business to hopefully be a successful online business. I'm going to share with you why those 10 YouTube views were so important. First I want to give you an update on my new video strategy which I talked about yesterday. If you haven't listened to yesterday's episode you might want to go back and do that but basically I talked about the fact that video was draining me. Creating videos and being on camera was emotionally draining and I felt like I just couldn't do it anymore. As a result I’ve implemented a new strategy and that is basically to record a podcast but at the same time I film my slide show on my computer screen. Therefore to video that I can put up to YouTube and it does have a few slides so it's not completely boring but it's not as emotionally draining as filming myself on camera and needing to be excited on camera. I recorded three videos yesterday which isn't a massive number of videos for me in one day, being the most that I've ever recorded in a day is about 20. And so I recorded three yesterday and I found that even though it wasn't shorter to make these videos, in fact the prep time was probably a little bit longer. I did find it a lot less emotionally draining. I feel like today I can go again and create more videos, whereas usually I’d record a few videos and I just feel so exhausted that the next day I wouldn't want to do any recording at all. I also found as a side benefit that my videos were shorter and more succinct which means they are more to the point. And I think that this is going to translate a lot better into the transcriptions. So rather than have really long videos with really lengthy transcriptions of 2,000 or 3,000 words, I think because I can get to the
8 minutes | Dec 9, 2014
#1 Making A Decent Living Online
Welcome to the Instructions Not Included. A documentary style podcast following me (Ryan McLean) and my life as I try to make a decent living online. Watch (or listen) over my shoulder and see what I am doing on a day-to-day basis to grow my busines...
12 minutes | Apr 10, 2014
#2 The Email That Cost Me $300
Last night I got an email that cost me $300 and it made me PISSED (at first) and it almost made me change my refund policy. But after sleeping on it I decided to keep my refund policy (for now). I am also implementing a new video strategy to help me create more videos faster. In Today's Episode The email that cost me $300 Why I have a 365 day refund policy instead of the standard 30-90 day refund policy Some of the things I need to outsource My new video strategy Where I see podcasts in 3-5 years Will video take over text? Today, on Instructions Not Included we talk about an email that cost me $300.00, how my training videos went yesterday and a new video strategy I’m trying moving forward. Hi, and welcome to Instructions Not Included, featuring me Ryan McLane and my life as I try and make a decent living online. I hope that it teaches you a thing or two about marketing along the way. First I wanted to talk about an email that I got last night that cost me $300.00, and it made me really pissed for a while and then I realized that I shouldn’t actually be angry about it. Okay, so here is the email: “Hi Ryan, could you please cancel my membership and refund the money to my account. Thanks.” I leave the person anonymous just for their sake. Basically this email is from an annual subscriber to my On Property Plus Membership which is $300 per year. And they signed up in mid to early October, so it’s been two to three months of using the service and now they want a refund. I was a bit annoyed when I first received this because I have heard that a lot of people do use open refund policies in order to refund things around Christmas time, so that they can afford to buy their Christmas presents and things like that. So, as soon as I got this email I automatically went to that assumption. I was like, “Ah, man, these people have been using my service, they haven’t given a reason. They’re not cranky like, there is nothing wrong with my service because it does exactly what I say its’ going to do, I think.” And I was just, you, frustrated. And I was like, “That’s it, I’m going to change my refund policy. I’m going to have a 30-day refund policy because this is just ridiculous.” But then as I slept on it and when I woke up in the morning I started thinking, “You know, well, this is kind of the way that I’m operating. I’m operating in an open honest way trying to attract open and honest people as well. And I kno
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