22 minutes | Jun 24, 2021

How to Get More Publicity for Your Business by Appearing on More Podcasts

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.

Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.

Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. 

In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.

In this episode…

You can get a ton of exposure by being a guest on others’ podcasts. The more carefully selected shows you get on, the more likely you are to make great connections and generate more leads. But the big question is, how do you get on more podcasts? Short answer: cold outreach, being a great guest, and having your own podcast. 

Cold outreach can be super effective if it contains exceptional direct response copywriting elements — especially personalization. Unfortunately, not many people know how to effectively outreach, and they’re unaware of the pros and cons that come with hiring someone else to do it. So, what’s the right way to do cold outreach, be a great guest, and use your podcast to get on other shows? 

Listen to this episode of Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder of Rise25, John Corcoran. They discuss the process of getting on more podcasts for exposure and the strategy for extracting the most value from each interview. From cold outreach best practices to taking connections further following a show, you don’t want to miss a second of this short — but packed — episode. Stay tuned.

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