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Behind the Business
41 minutes | Jan 30, 2020
14: The Evolution of Business Careers in Sports w/ Russell Scibetti & Adam Grow
It’s striking how much the sports business industry can feel like a big family. Just as the relationships in sports business evolve, so do the careers. Whether you’re just starting your career in sports business or you’re searching for a new venture, there are a few tips to keep in mind. 1. There’s not just one path on which to enter the industry. Everybody has their own story of growth and evolution within the sports business industry. 2. You may be in marketing or sales, but you’re really helping people find solutions to their problems. It’s ultimately about making people’s lives easier. 3. Keep in touch with past colleagues. Many times it pays off to call up an old coworker or employer when you’re looking to enter a new vertical (especially one as tight-knit as sports business). Appropriately, in this episode of Inside Sports Business Intelligence, former host Russell Scibetti introduces a new development: the new host of ISBI, Adam Grow! As Russell dives into his new role with the New York Giants, Adam — COO at KORE — will take over the pleasure of interviewing sports business leaders on ISBI. In episode #14, Adam and Russell discuss: - Adam’s journey entering and advancing within the sports business space. - How you can build your career in sports business. - Why ISBI works to tackle real-world challenges for professionals in the industry. You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or on our website.
55 minutes | Dec 17, 2019
13: Sports Marketing & Early Data Warehousing Adoption w/ Jay Riola
The Orlando Magic business team realized the benefits of data warehousing early on in the game. Coincidentally, the new Amway Center was just opening its doors when the Magic made the plunge into advanced analytics. It was a match made in sports business heaven. In this episode of Inside Sports Business Intelligence, we catch up with the Orlando Magic’s Senior VP of Strategy & Innovation, Jay Riola. He discusses three vital steps to adopting new technology like data warehousing: (1) Capture it. (2) Organize it. (3) Integrate it. Of course, there’s a little more to it. In addition to early technology adoption, we talk about operating the Magic’s database in a snowflake structure, how the Magic is offering a richer experience for all fans, and why providing season ticket holders with more options increases retention rates. You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or on our website
40 minutes | Nov 19, 2019
12: The Future of People & Tech in Live Event Marketing with Robert Thacker of AEG
Making the live event fan experience as outstanding as possible takes two things: 1) The right people 2) The right tech At AEG, recruiting the right personnel and integrating the best technology procedures is what VP of Strategy, Digital, & Analytics, Robert Thacker, thinks about every day. In this episode of Inside Sports Business Intelligence, I talk with Robert about: Handling the notable growth of his department Hiring for the right attitude (not necessarily skill set) The ups and downs of tracking 130 global budgets The future of live events and AI Resources mentioned in this episode: Access Tickets Power BI CCPA (California Consumer Privacy Act) You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or on our website.
33 minutes | Oct 29, 2019
11: Leaders Week 2019: Engaging a Global Audience w/ Atul Khosla and Meredith Starkey
Filling seats in the venues means more than offering tickets at a reasonable price. It’s about knowing your fans and the different segments of opportunities to create different experiences for everyone, across both physical and digital. This requires contributions from stakeholders across marketing, ticketing, partnerships, operations and more. Leaders Week in London connects senior industry leaders to create conversations focused on the future of sport, and nothing drives the future of the industry more than knowing our fans and creating those memorable experiences. In the latest episode of Inside Sports Business Intelligence, we had the good fortune of moderating a discussion at Leaders Week with Atul Khosla, Brand Officer with the Tampa Bay Buccaneers and Meredith Starkey, CMO of the Carolina Panthers. They joined our Marketing Stage Session to talk about: The global growth of the NFL Building fan-centric culture Creating unique and differentiated experiences Managing both live and digital fan engagement Driving value partnerships through data and personalization The importance of analytics moving forward You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or on our website
47 minutes | Sep 18, 2019
10: How to Educate Fans on New Teams & Stadiums w/ Amy Johnson
Within the last three years, LA has welcomed two NFL teams back into its arms. The city will also be opening the newest stadium and entertainment complex as the home of the Rams and Chargers in 2020. In the latest episode of Inside Sports Business Intelligence, we speak with the Director of Database & Analytics for the LA Entertainment District at Hollywood Park, Amy Johnson. She fills us in on: Educating a fanbase on new teams and venues Building trust within the sports marketing industry Being open to change You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or on our website
34 minutes | Aug 20, 2019
9: BI and Marketing Coordination: Making a Gameplan w/ Hart Zwingelberg
We’re broadcasting LIVE from SEAT Conference 2019 at the Daytona International Speedway! We’re joined by the Manager of Business Intelligence at the Chicago Fire Soccer Club, Hart Zwingelberg. He’s here answering all our questions on managing the gobs of data the Eastern Conference MLS team pulls in. In this episode, we cover skill development, dynamic ticket pricing, SEAT Conference and more.
41 minutes | Jul 16, 2019
8: From Data to Mobile to Fan Experience: Key Takeaways From the Horizon Summit
How is data being used in the sales process in sports? And what are the trends we’re seeing with mobile? We had the chance to sit down with some of the speakers and creators of the SportTechie Horizon Summit to explore these topics. To help with our discussion we talked with: Dan Smith, Director, Customer Strategy & Success, KORE Software. Anthony Perez, CEO, VenueNext. Cole Cook, Senior Manager, Business Analytics, Arizona Coyotes. Taylor Bloom, CEO, SportTechie. Moon Javaid, VP, Strategy & Analytics, San Francisco 49ers.
32 minutes | Jun 25, 2019
7: The Convergence of Business Intelligence and the Fan Experience with Al Guido, President of the San Francisco 49ers
If your Business Intelligence team is newer, you’re probably still proving its value to your senior leadership. But what if you could get to a point where your team no longer has to convince those executives of the value you can add? What if they were reaching out to you because they know the value that you can provide? How do you even get to that point? Al Guido is President of the 49ers and is CEO of Elevate Sports Ventures, a best-in-class sports and entertainment consultancy. His Business Strategy & Analytics team is now at a point where department heads and even other professional sports teams come to them asking for their help in solving key issues around sales and pricing, fan engagement, operational efficiency and more. So, how did they get there? Well, that’s exactly what Al came on this episode of Inside Sports Business Intelligence to talk about. It's becoming increasingly difficult to make sure that you reach all of your fans, but by taking actionable and relevant inputs from the data to each department, you can create a more efficient, effective, and ultimately more profitable organization.
23 minutes | Jun 11, 2019
6: How the Business Intelligence Team for the Vegas Golden Knights Overcame Challenges to Deliver Big Wins w/ Kris Knief
In 2017 the Vegas Golden Knights skated their first season. No one expected much. And yet, they made it to the Stanley Cup Finals. The team did their work on the ice. But the off-ice team did theirs, too. Think about trying to sell hockey in the middle of the desert. Challenging, right? Especially when you’re working with a brand new team. But that’s not the only challenge the business teams faced. Vegas is a relatively small local market. But there’s also an abundance of tourism. So, which segment do you go for? And how do you even begin targeting when you don’t have a data set to look at yet? These are just a few of the challenges the team had to overcome. So, how did they do it? That’s what Kris Knief, Director of Business Intelligence for the Knights, came on the latest episode of the Inside Sports Business Intelligence podcast to talk about. By focusing on data storytelling, innovation, and good, old patience, Kris and his team have been able to build a strong local fan base and partnerships that drive value.
46 minutes | May 14, 2019
5: How Neda Tabatabaie is Driving Innovation for the San Jose Sharks
In this episode of Inside Sports Business Intelligence, I interviewed Neda Tabatabaie, Vice President of Business Intelligence for the San Jose Sharks. We talked about how Neda is taking lessons from Silicon Valley to drive innovation and create the best possible experience for team fans.
52 minutes | Apr 16, 2019
4: Creating a Business Intelligence Team That Wins w/ Chris Zeppenfeld
In this episode of Inside Sports Business Intelligence, our guest is Chris Zeppenfeld. He’s the VP of Business Intelligence for the Charlotte Hornets. On today’s show, Chris is talking about how to put together a winning business intelligence team.
33 minutes | Apr 2, 2019
3: Managing Rapid Digital Transformation in Sports BI w/ Mark Bashuk
Every industry and every LOB is experiencing massive transformation at an ever-increasing pace; Sports Business Intelligence workers have the same technological hurdles to leap: rapid innovation, data capture, and managing tech teams. On this episode of Inside Sports Business Intelligence, we sat down with Mark Bashuk, Director of Business Analytics at the Oakland A’s. His department went from 2 people to 7 since he started, became involved in nearly every area of business, and helped with the record-setting A’s Access membership plan. He gave us an inside look on how he manages his team through transformation, focuses on fan experience, and uses data for every decision.
48 minutes | Mar 19, 2019
2: WISE Panel From SSAC
A Special Edition! On February 28th, the day before the Sloan Sports Analytics Conference started, KORE co-hosted an event with WISE (Women In Sports and Events) called Getting WISE With Analytics Experts in digital marketing and analytics space. With moderator Rachel Holt (NESN), you’ll learn from Jennifer Hinkle (VP of Digtial Marketing with the Washington Redskins), Heidi Browning (EVP/CMO at the NHL), and Victoria Barnaby (Director of Brand and Interactive Marketing at ‘47). We were really excited to put on the event with WISE Boston, and we’ve taken our recording from that conference and deliver it to you on the podcast!
21 minutes | Mar 12, 2019
1: Using Data Analytics To Improve The Fan Experience w/ Aaron LeValley
In our first ever interview, I sit down with Aaron LeValley of AEG Sports and the LA Kings to chat about the success we’ve had through mutual networking and his current focus on improving the fan experience through data analytics. You win or lose in sports, but the fans should love their time at the event. Aaron is tackling one problem at a time in a dynamic LA market, but has more recently been looking closely at the communication and storytelling that brings analytics to life. Trackable measures come together to create a narrative that can help make decisions that positively affect your clientele. We want them coming back over and over again. Looking back, Aaron says continued success is about enjoying the process and being patience with the people around you. In a world filled with numbers, looking at the interactions and network that influences who you are is increasingly important in staying connected for future success.
7 minutes | Feb 17, 2019
0: Welcome to the Inside Sports Business Intelligence Podcast
Inside Sports Business Intelligence is a podcast dedicated to the data, technology and analytics used by the business side of sports. Whether you’re looking to learn from industry experts making data-driven decisions, discover new ways executives are using analytics on a daily basis, or simply figure out how to leverage the power of business intelligence in your organization, this is the podcast for you. Each episode features topics like: sports business, analytics, business intelligence, sports marketing, big data, CRM and more.
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