50 minutes | Sep 15, 2020

Ep57 Friars, Peas, and Best Practices: Embracing Message Enablement in a COVID Impacted Business Landscape

Are you embracing real-world reality? What is the impact of change on your customer’s conversations right now?Think about it: Are best practices really going to help you move forward when those practices were built and defined before COVID? Who really KNOWS the customer today and what are you going to do about it?Join Louis Jonckheere - President and Co-Founder of Showpad, a leading sales enablement messaging platform - as he talks about the ingredients of successful message enablement initiatives, the buy-in required to get results, and what it takes to gain a broader perspective – to elevate and improve messaging. He also talks about what it means to be customer-centric in a COVID-impacted world.Topics include:Why perspective mattersThe evolution of the sales enablement marketUsing technology to improve the quality of sales conversationsBeing a leader with the courage to act and engageThe impact of COVID on “Best practice”What it means to be customer-centricAdditional Resources:The Commercial RatioWatch the Sales Enablement Is at a Cross Road Webinar ON DEMANDJoin us at Showpad's Transform2020 Virtual Conference Oct. 1-2 to learn more about the future framework of sales enablement 
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