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Social media isn’t just for connecting to your friends and family, it’s now an important strategic messaging platform for brands to reach their consumers. But how can brands best utilize social media in the employer space? Members of our social and strategy teams takes a closer look at how organizations can work to define a social strategy that’s not only right for recruitment, but also internal communications. They’ll discuss how social media can be used to define culture,highlight achievements and how to utilize platforms beyond Linkedin.

This week’s podcast takes a looked at an important current trends in the employer branding space ––brand consistencies. Specifically, how well does a company’s branding align with it’s true culture? We’ll speak with our INSIDE experts from our strategy and creative teams to discuss how seeming small choices like dress code, bold typography and overfilled first-day swag bags can misrepresent your company’s culture and ultimately your brand. Our team will also go into current cultural trends they’re loving and how those topics relate back to employer branding.

Hosted by J. Walter Thompson INSIDE’s CTO Kai Yen Tune in to our first ever podcast. We kicked off this new way to deliver you insights with a lively discussion on career sites, current employer engagement trends and our POVs on employer vs. consumer communications. Other topics open for discussion include: What happens when there’s no workplace hierarchy? http://www.theatlantic.com/business/archive/2016/01/zappos-holacracy-hierarchy/424173/?utm_medium=email&sslid=MzU1NzQ2MAMA&sseid=MzU1tLAwsTAGAA&jobid=371236b2-bd97-486b-9146-38ce75f783f8 How to Evaluate Company Culture http://www.nytimes.com/2015/12/20/opinion/sunday/the-one-question-you-should-ask-about-every-new-job.html?_r=4&utm_medium=email&sslid=MzU1NzQ2MAMA&sseid=MzU1tLAwsTAGAA&jobid=371236b2-bd97-486b-9146-38ce75f783f8 How to Change the Perception of HR https://hbr.org/2015/07/why-we-love-to-hate-hr-and-what-hr-can-do-about-it?referral=00134&utm_medium=email&sslid=MzU1NzQ2MAMA&sseid=MzU1tLAwsTAGAA&jobid=371236b2-bd97-486b-9146-38ce75f783f8 To tackle these topics,we enlisted members of our technology, strategy and creative teams to go through examples of their favorite employer engagement brands. Listen up to gain valuable insights into the current employer engagement space.