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41 minutes | Jun 16, 2021
Rex Serrao, Salesforce: Turning Insights into Action and Guiding the Attendee Journey
Rex Serrao is the Senior Director of Marketing Technology at Salesforce. For years, Salesforce has successfully led the way for in-person events with household name event brands like Dreamforce and the World Tour Series. More recently the Salesforce team has pioneered the virtual event space, and are now paving the way for the hybrid models of the future. Rex has held IT roles across a variety of industries for more than 10 years. Starting as a remediation consultant bringing troubled projects across the finish line, he went on to run application development, PMOs, product organizations and Technology strategy functions in financial services, insurance, and healthcare domains. As the Senior Director of Marketing Technology, Rex currently runs the global event and brand technology capability at Salesforce.
36 minutes | Jun 2, 2021
Keyana Kashfi, Spotify: High-End Virtual Event Production and the Power of Audio
Keyana Kashfi is the Global Director of Experiential & Content Production for Spotify where she acts as the Executive Producer, bringing Spotify’s brand to life through events and experiences across the globe. Keyana spearheads production for Spotify’s largest executions at industry events such as Cannes Lions and other global tentpoles, as well as major owned events like Stream On. Keyana has spent her career in event production with a focus on media and entertainment brands, executing both B2B and B2C activations. Prior to joining Spotify, she served as a producer and led production and video content teams for organizations such as NBC, Vevo, Discovery Communications, and CNN.
45 minutes | May 19, 2021
Sean Doyle, Pinterest: Sean Doyle, Pinterest: Designing Inclusive Experiences and Driving Culture Through Internal Events
Sean Doyle is an experiential event marketer who has leveraged his passion for events to tell brand stories and amplify their messages. Since graduating from the Cannes Lions School, Sean has worked in multiple different creative capacities and has helped many clients and companies successfully connect with their audiences through event marketing. As the Experiential Marketing Lead at Pinterest in Europe, Sean creates live events and experiential marketing campaigns that engage their community of advertisers and creators. With over 30 years of experience, he consistently finds creative ways to tell the Pinterest brand story and drive comprehension of how Pinterest inspires hundreds of millions of people to build the lives they love.
35 minutes | May 5, 2021
Brad Ehrlich, Markey’s: Billie Jean King and How To Produce a Hybrid Event
Brad Ehrlich, (General Manager, Markey’s) shares his experience helping clients shift to virtual events and how he and his team are already supporting the technical aspects of hybrid. Brad joined the Markey's team in 1994 as a driver/rental technician and quickly learned all facets of the event industry. He was soon promoted to management and took over Markey’s in-house services at multiple hotel facilities in the Indianapolis area. Now as the General Manager at Markey’s Rental and Staging, Brad oversees corporate strategic and operational initiatives at the Indianapolis headquarters.
27 minutes | Apr 22, 2021
Joey Graziano, NBA: How The NBA Designed The Bubble
Joey Graziano is the Senior Vice President of Global Business Operations and Global Events at the NBA. Joey leads strategic planning, business development, data analytics, and process improvement for the NBA's marquee global events, including the NBA All-Star Game, NBA Finals presented by YouTube TV, and NBA draft. He and his team also orchestrated the NBA Bubble.
34 minutes | Apr 7, 2021
Jessica Vogol, Movable Ink: Snackable Content and Designing Hybrid Events with Empathy
Jessica is an experienced marketing professional with a demonstrated history of success at SaaS businesses, growth-stage companies and tech startups. She is a strong leader invested in developing marketing talent and teamwork. Jessica has been at Movable Ink for 6 years, holding 4 roles within the marketing team. As Vice President of Marketing at Movable Ink, Jessica leads a team responsible for all global performance marketing activities including demand generation, ABM, client, partner, content, and events marketing. In her role, she created and launched the Think Summit, annual conference, as well as two roadshow programs: the Experience Transformation Tour (formerly the Email Transformation Tour) and the X Series.
31 minutes | Mar 25, 2021
Angel Micarelli, Cramer: Atomizing Content to Drive Attendee Experience
Angel Micarelli is an experienced writer who has leveraged her passion for storytelling in marketing and events. After graduating from Harvard, Angel went on to help brands tell their stories and connect with their audiences through carefully crafted messaging. As the Senior Vice President of Strategy and Content at Cramer, Angel helps their clients realize their vision through marketing and events. With over 20 years of experience, she offers clients the unique talent of conveying complex products and technologies with clarity and creativity. Her track record of successful integrated branding and multi-channel marketing programs includes working with industry leaders such as Siemens Healthineers, Fidelity, ADP, UPS, and IBM.
35 minutes | Mar 11, 2021
Stacey Gromlich, Siemens: Highlighting the Value in Virtual and Hybrid Events
Stacey brings 25 years of experience in the marketing and events industry and is a big believer in prioritizing engagement and events as part of an integrated marketing plan. With a focus on strategically aligning audience needs with brand go-to-market strategy and desired outcomes, Stacey leads teams from ideation through implementation while identifying transformational efficiencies and improvements. Stacey is currently Director, Audience Engagement and Global Events for Siemens Digital Industries Software, and previously held leadership account roles on the agency side.
44 minutes | Dec 10, 2020
Adele Durham, Haymarket Media: Michael Phelps and Driving Value for Virtual Sponsors
Adele Durham, (VP of Events, Haymarket Media) opens up about her experience creating engaging events and shares her tips for uncovering what audiences really want, driving value for sponsors in a digital world, and proving virtual event ROI. Adele has spent over a decade following her passion for media and events from London to New York City. She started at Haymarket Media 14 years ago as a senior sales executive, working her way up, and now leads the events team as the Vice President of events. Haymarket media was well-versed in virtual events long before COVID-19, and Adele is using her digital and live experience to plan engaging and successful virtual events like their recent PRWeek Awards.
32 minutes | Nov 11, 2020
Donna Stewart, National Urban League: Voting, Influencers, and Driving User Experience with Virtual Events
Donna Stewart (National Urban League) shares her passion and tips for focusing on the end-user experience with virtual events, the role of timelines and time management in virtual broadcasts, and the access that virtual events afford when it comes to featuring speakers and influencers that resonate with your audience. As the Vice President of Events Management at National Urban League, Donna Stewart brings over 20 years of experience developing brand strategies for experiential touchpoints for consumers, managing multi-million dollar budgets, and leading teams of production professionals. Donna Stewart has produced events for brands like Essence, Black Enterprise, and Disney—before taking the helm of Events Management at the National Urban League. Well before COVID-19 forced event organizers to go virtual, Donna and her team staged live broadcasts and virtual events on behalf of the organization.
44 minutes | Oct 28, 2020
Kyle Suzuki, Qualtrics: From the Gaming Industry to B2B Marketing
Kyle Suzuki (Head of XM Events, Qualtrics) shares his journey from building passionate communities of gamers to building passionate communities of corporate professionals and what these audiences share in common. He also shares his thoughts on following your passion, building a 5-year plan, the value in turning virtual events into campaigns, and how he and his team have been adjusting to the new skills and circumstances of 2020. As the Head of XM Events at Qualtrics, Kyle oversees the event team creating the flagship XM category building brand moments for Qualtrics. This includes the annual X4: Experience Management Summit and most recently a virtual event, WorkDifferent, showcasing how iconic brands are taking action to move forward. Before joining Qualtrics, Kyle spent over 8 years in consumer entertainment product marketing for Xbox. Kyle brought his passion for creative, experiential activation and entertainment marketing, honed from years working in gaming, to the B2B space.
43 minutes | Oct 16, 2020
Lauren Lawson, The National Audubon Society: What Corporate Event Organizers Can Learn from Nonprofits, and Birds
Lauren Lawson (Director of Events and Engagement Programs at the National Audubon Society) opens up about her trajectory from healthcare to conservation, lessons that she’s learned throughout her career in the nonprofit sector, and how the events team at the National Audubon Society is creating engaging virtual events now and planning for the future. As the Director of Events and Engagement Programs at the National Audubon Society, Lauren oversees the events program taking place across the network and works to ensure the events help move Audubon’s mission forward. Prior to this, she worked with The Trust for Public Land, where she managed events ranging from the organization’s annual gala to helping develop their Park Bench Chat series.
35 minutes | Sep 21, 2020
Jennifer Hoffmann Roach, Bloomberg Live: Empathy, Grits, and, the Business of Virtual Events
Jennifer Hoffmann Roach shares how she and her team are taking a diversified approach to virtual event monetization, lessons learned from staging 30+ virtual events, and why a good grit is hard to find. Jennifer is the Global Head of Audience for Bloomberg Live, the editorial live events division of Bloomberg Media. Prior to Bloomberg, Jenn managed global marketing and audience development for The Wall Street Journal Conferences division at Dow Jones and spent 10+ years in media and communications.
45 minutes | Apr 15, 2020
Marco Giberti: Black Swans, Virtual Events, and The Future of the Industry
Marco Giberti shares what event and marketing professionals can learn from COVID-19. Featuring tips on producing virtual events and embracing a hybrid event strategy. Marco has more than 25 years of intensive experience as Co-Founder and CEO in media, technology, and the events industry companies. In this capacity, he sits on Boards of Directors as well as on advisory boards and he assists co-founders and CEOs in consultative capacities to help drive business planning, growth, and strategy.
41 minutes | Apr 1, 2020
Sara Gorlick, Rakuten: ROI and Leading with Resiliency
Sara Gorlick (VP of Events at Rakuten) shares how to tie events to categories of ROI, align with sales teams, lead with resiliency through crises like COVID-19, and more. Sara Gorlick is the VP of Events at Rakuten where she leads the Americas event team in planning the company’s flagship event Optimism as well as 30+ other events around the world. Sara has worked in events since 2006. She’s been named Corporate Event Planner of the Year by BizBash and Corporate Planner of the Year by Event Solutions.
39 minutes | Mar 18, 2020
Nani Shaffer, Demandbase: The Power of Events in ABM
Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events fit into a larger ABM strategy, how to align event KPIs with goals, and why event teams should think like sales teams. Nani Shaffer brings a decade of B2B Marketing experience across Marketing Operations, Product Marketing and Demand Generation. Nani is responsible for the measurement and optimization of the Marketing organization and oversees the strategy and execution of integrated programs.
35 minutes | Mar 4, 2020
Heather Odendaal, WNORTH: From Grassroots to a Global Brand
Heather Odendaal (CEO of WNORTH) shares how her career in events led to the launch of WNORTH. We also discuss content, speakers, and scaling an event community from grassroots to a global brand. Heather is the CEO of WNORTH, an event series for women on a path to executive leadership. Heather is an accomplished entrepreneur and event producer. She has worked on Canada’s most influential events including the Whistler Film Festival, Crankworx Mountain Bike Festival, and the Vancouver 2010 Winter Olympics.
37 minutes | Feb 19, 2020
Gianna Gaudini, SoftBank Vision Fund: The Holy Grail of Event Planning
Gianna Cardinale Gaudini (Global Director, Head of Events at SoftBank Vision Fund) shares her thoughts on building an events team, work-life balance, wine, and more. Gianna is an award-winning Executive Event Producer and author of The Art of Event Planning with over 15 years of experience in the marketing and hospitality industry. Gianna is currently the Global Director, Head of Events for the SoftBank Vision Fund, and previously ran events for Google’s Events and Experience team for 9+ years.
38 minutes | Feb 5, 2020
Erin Flannery, Lattice: Kickstarting an Event Program
Erin Flannery (Head of Events at Lattice) shares her thoughts on prioritizing budget within a growing event program, launching a user conference, sponsorship negotiation, feels vs. metrics, where direct mail can fit into a larger event marketing strategy, and much more. As the first Events hire at Lattice, Erin built the events program from the ground up creating a full-scale program that includes sponsorships, dinners, workshops and Lattice’s inaugural conference—Resources for Humans Live.
44 minutes | Jan 22, 2020
Chris Duke, Rubrik: Empathy in Events
Chris Duke (Senior Manager, Global Event Marketing at Rubrik) shares his thoughts on leading with empathy, working with agencies, launching a global field marketing campaign and a user conference, event exhibition strategy, working with agencies, and his final verdict on the latest entry in the Fast and Furious franchise. Chris oversees Rubrik's global event program. Before joining Rubrik, Chris worked at brands like DC Shoes, Red Bull, and GoPro—granting him a unique B2C perspective on B2B marketing.
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