29 minutes | Sep 18, 2021

Using Formal Sales Processes to Improve Sales Performance Part 2

The COVID pandemic crushed sales for many businesses...but not at AVI Systems. When building a world-class sales team, an organization needs to implement a formal sales process proven to improve sales performance. This formal sales process is like the back office for sales. Joe DiDonato (BCI) and Don Mastro (AVI Systems) join host Maureen Metcalf to discuss their experiences, as well as the case study they wrote about what Don did to get his AVI Systems team through the pandemic -- and then skyrocket sales. This is part 2 of a 2-part series.
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