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Infusioncast with Joshua R. Millage - The #1 Infusionsoft Podcast
32 minutes | 6 years ago
Dave Lee: PlusThis Adds Life to Your Business
In today’s Infusioncast Joshua Millage interviews Dave Lee about PlusThis software for managing registration and tracking for classes and live events, plus marketing content and messaging, split testing, and more. Dave describes Easy Check-In, which tags registrants with a QR code badge so you can verify or upgrade their status when they check in at an event or class. PlusThis is also in pre-launch with their new Countdown Timer, a powerful tool for increasing conversion by leveraging perceived value through the concept of scarcity using time-bound and gated content. Yet another innovative solution is PicSnippets, which lets you personalize images for your automated marketing campaigns in ways you could only do with text in the past. You can even use it with web pages. Dave collaborated with Steve Forbes on the book Successonomics, which describes how to use technology to systematize your business and boost your brand through organization, simplification, and user personalization. Dave has learned the importance of setting up your technology to work for you, so that you can disconnect from it more often and enjoy more meaningful things in life. Connect with Dave Lee and learn more about PlusThis at https://PlusThis.com.
30 minutes | 6 years ago
Clate Mask: Co-founder and CEO of Infusionsoft
When Clate Mask and his partners started their custom software business in 2002, they did not expect to revolutionize the way small business is done. In this Infusioncast Joshua Millage talks with Clate, co-founder and CEO of Infusionsoft, about his company’s origins and values and his insights for small business owners. Infusionsoft offers automation solutions for small business marketing and sales. It was their original introduction of automation that elegantly solved a ubiquitous problem and catapulted the company to market leadership. But first Clate had to learn the key to selling their services was by communicating his belief in the company and the value they offered. Infusionsoft is built on a desire for their clients to succeed. The founders also simply love what they do and have from the start. That passion along with clarity of purpose, solid values, and a mission to lead their market allowed them to secure necessary investment capital. Clate advises business owners to consider 3 basic questions: • Who are you as a company? • What do you do? • Why do you exist? Your answers will form the foundation for your business and give you the direction you require to grow your company the way you want it to be, to hire the right employees, and to attract the customers you want to work with. The next step up for Infusionsoft is to go public. Clate is firm about telling potential investors up front that the company will uphold its commitment to put customers before profits and will not sacrifice the purpose, values, and mission that define the company. Connect with Clate Mask and learn more about Infusionsoft at Infusionsoft.com.
29 minutes | 6 years ago
Dobbin Buck: Prospecting for Golden Clients with GetUWired
GetUWired is a full-service provider for lifecycle marketing that implements Infusionsoft to meet the needs of small businesses. In today’s Infusioncast, Joshua Millage talks with Dobbin Buck, vice president of business development at GetUWired, about personalized marketing content, Infusionsoft design for small businesses, and perspectives he gained about business from prospecting for gold. Lee Goff started GetUWired 12 years ago with small business success in mind and a philosophy based on quality web development, fair rates, and ethical business practices. Dobbin Buck secured employment with GetUWired after a brief stint prospecting for gold in the Appalachian Mountains of Georgia. Prospecting was an enriching experience, but it didn’t generate income, so Dobbin followed up on a referral to Lee Goff and was hired. Dredging for gold did pay off in forming Dobbin’s unique viewpoint on business. He learned how to balance profit and income with time and effort, and also envisioned how the standard marketing funnel can function like a gold slew using automated marketing to filter valuable clients from less promising prospects. Dobbin offers his observations on using Infusionsoft efficiently to support your business’s values and goals, filtering data for usability in understanding clients and identifying viable prospects, the importance of rich, relevant and authentic content, and expanding your vision to realize your true business potential. Connect with Dobbin Buck and learn more about GetUWired at GetUWired.com. You can also get more information about Infusionsoft at Infusionsoft.com.
72 minutes | 6 years ago
Paul Sokol: How to Build a Business Building Machine
Today I talk with my buddy Paul Sokol on how to build a business with Infusionsoft. This episode is incredible because we actually get to see inside of Pauls personal application and how he has everything set up for his band Elivagar. I promise you'll learn something new that you can implement into your Infusionsoft application immediately.
20 minutes | 6 years ago
Wade Foster: How Zapier Makes You a Happier Infusionsoft User
In this Infusioncast Joshua Millage talks with Wade Foster about his Zapier tool for integrating Infusionsoft with your other essential business applications for a much more powerful deployment. Wade is CEO of Zapier, which he developed with co-founder Bryan Helmig while freelancing for small business owners to integrate web applications with Infusionsoft. It was difficult, frustrating work that eventually gave them the idea for developing an app to do those tedious integrations for them. Using what they learned from their clients about small business needs, Wade and Bryan created Zapier, a turnkey integration solution that business owners can use themselves. Zapier makes it much easier to integrate Infusionsoft with vital applications like Quickbooks, allowing small business owners to efficiently handle their most common integration problems, and leverage event-driven data integrations more powerfully. Future versions of Zapier will include solutions for shared logins, data searches, and other workflow challenges. Creative integration with other tools can greatly expand Infusionsoft’s capabilities. Zapier can help you streamline tasks like getting fresh leads to the top of your funnel with form generation and data gathering tools, then storing that data automatically so that Infusionsoft’s lead nurturing and remarketing campaigns can regularly follow up with them. Wade recommends one-on-one discussions with other marketers and entrepreneurs for gaining useful information, evaluating campaigns, and learning what works – and what doesn’t. His personal philosophy is to be a little better today than yesterday, as small steps are attainable and eventually add up to significant progress in business and life. Connect with Wade Foster and learn more about Zapier at https://zapier.com. You can also get more information about Infusionsoft at Infusionsoft.com.
30 minutes | 6 years ago
Brian Moran: Checkout Pages that Convert
Are you losing customers due to your checkout page? The look of your checkout page and the customer experience it provides can have a huge impact on conversion rates. In today’s Infusioncast episode, Joshua Millage talks with SamCart founder Brian Moran about how he went from losing over 80% of his site’s visitors to cart abandonment to creating his own checkout page software solution that integrates with Infusionsoft and creates beautiful checkout pages that convert. Brian Moran decided to become an entrepreneur, because he was miserable at his day job. He played baseball in college, and his first website was TrainBaseball.com, where Brian sells digital training courses to young baseball players, their parents, and their coaches. It took over a year for him to make the first sale, which shows the importance of choosing a market that you love and will stick with! While he was working on growing his baseball training website, he met Paul Reddick, who also runs a baseball site. Paul was impressed with what Brian was doing to get a lot of Facebook fans, and he suggested that Brian teach that to people. And that’s how Brian’s second business Get 10,000 Fans was born. In the first month of Get 10,000 Fans Brian did $10,000, and within a year he was doing over six figures a month. With the business booming, Brian realized that over 80% of visitors that went to the checkout page were abandoning their cart, because it didn’t look very good. He decided right then and there to build SamCart, a tool that has templates for creating beautiful checkout pages that convert and does one-click upsells. SamCart integrates with Infusionsoft, as well as with other email marketing platforms.
26 minutes | 6 years ago
Mark Joseph: Addons for Infusionsoft
Sometimes you need an extension to integrate Infusionsoft with another software. And one of our favorites is InfusedWoo, a WordPress plugin that connects WooCommerce and Infusionsoft. Today on Infusioncast Joshua Millage talks with Mark Joseph, founder of Infused Addons and creator of InfusedWoo, about integrating Infusionsoft with other software tools to get the most from the system. Mark is a programmer, and he discovered Infusionsoft about four years ago when he was working with a client who used it and needed some additional functionality that was not included in the software. He immediately appreciated the features it had that online businesses need, and he started to fall in love with Infusionsoft right away. As he continued to work with Infusionsoft and clients who needed custom addons for it, he started Infused Addons and created the first version of the InfusedWoo plugin to connect WooCommerce to Infusionsoft. And over time he’s added more and more modules to InfusedWoo. Mark has also created other addons for Infusionsoft as well. One is an app to integrate JotForm with Infusionsoft. JotForm is a free, easy to use way to create forms. Another plugin Mark created is Rocket One-Click, which is a great way to upsell customers during the checkout process with just one click. He is also developing a new customer portal plugin that will be a self-service system for customers to manage their accounts.
23 minutes | 6 years ago
Brian Curliss: Scaling the Human Touch with Handwritten Notes
Connecting with customers personally can yield huge results in business, but it’s difficult to connect with customers individually as your business grows. In today’s Infusioncast Joshua Millage talks with MailLift founder Brian Curliss about how to create a system to scale the human touch with direct mail and handwritten thank you notes. Most people in sales have heard the saying that the fortune is in the follow up. But few people follow up like they should, either because they don’t have time, or simply because they don’t want to. In 2013 Brian saw the need for a service to handwrite letters for businesses, and he created MailLift to meet that need. Sending a handwritten note is an opportunity to connect with a customer or prospect. And since people are constantly bombarded with electronic communications today, a handwritten note shows that you took the time and cared enough to put effort into your message. Handwritten notes also tend to make the recipients feel special, which helps build your relationship with them. Businesses send handwritten notes when they want to retain customers or decrease attrition, when they want to have life cycle marketing, or when they’re prospecting. Using handwritten notes for prospecting can really get prospects’ attention and produce amazing response rates. MailLift integrates with Infusionsoft, and MailLift letters are customizeable. So you could send a gift with your note, or you could send a handwritten long-form sales letter. MailLift also sends the letters so that they are postmarked locally. A quick way to get started with MailLift and generate a return is to find an Infusionsoft campaign that's either already successful or well tracked and find a place to drop in one more email, but have it be a handwritten letter instead of doing another email.
25 minutes | 6 years ago
Steve Gordon: Unstoppable Referral Marketing
We’re thrilled to have Steve Gordon back on Infusioncast today! In this Infusioncast episode he shares valuable tips about referral marketing, how to create a referral kit, and how to make the referral ‘ask,’ as well as wisdom about how to write a book. Referral marketing is one of the most valuable marketing tactics available. But the traditional model of asking for referrals can be uncomfortable both for the person being asked to give the referral and the person doing the asking. Steve solves this with his unique approach to referral marketing – the referral kit. A referral kit is packaged information for your current customer to pass along to their friends who are hot prospects for your business. It could take the form of a physical book or eBook, an audio CD, or a webinar. It’s designed to educate the prospect about what their problem is and what the consequences of that problem are, answer the questions that they have about it, establish your credibility, and give them a way to take a next step in meeting with you. Your current customers will be much more likely to give you referrals when you package it up as great information that they can pass on to help their friends. A book is an excellent tool to have in your referral kit, and being an author can help you establish expert status and gain notoriety. But writing a book can be a daunting undertaking. The creative process can be different for everyone, but one secret is laying out a really good outline. Once you have that in place, it will make writing the rest of the book much easier and more manageable. Just start writing, and keep going, even when you might think what you’re writing is not good. The good stuff is going to come out, but it doesn't always come out right away.
2 minutes | 6 years ago
How to create “Gate Keepers” with Infusionsoft
Today I show you how to create a gate keepers with Infusionsoft to direct contacts into specific sequences based on tags in their contact record. For instance, with this training you can send prospects on a "sales" sequence and customers on a "upsell" sequence when they opt into a new Lead Magnet.
30 minutes | 6 years ago
Bob Britton: It’s All About Results
To get the most out of Infusionsoft, you must really know your business, your customers, and your target goals. Bob Britton talks with Joshua Millage in today’s Infusioncast about getting started with Infusionsoft, resolving core business problems, and best marketing methods. Bob is the creator of the Marketing Automation Group, which helps users bridge the gap between learning and implementing Infusionsoft. He has seen people get excited and try to use every option, but the best design uses only the minimum required to get results. Some users expect Infusionsoft to solve their business problems, but you have to discover and deal with those problems first. Then the tool can help you stay organized and increase productivity. Bob recommends not even opening the application until you know your ideal customer. There are a few ways to gather demographic and psychographic information, including direct response marketing, Facebook analysis, and list brokers. Once you know what your customers need, you can supply personalized products and services they will gladly pay you for. Direct mail is becoming more effective than online marketing, as the internet is oversaturated with bad marketing and scams, which has caused consumers to lose interest. Also, there is so little direct mail now that yours is more likely to be seen. Direct mail can also be accurately targeted to niche markets. By leveraging direct mail and your online presence together with direct response marketing results, you can develop your Infusionsoft system to achieve focused, highly personalized, and interactive contact with receptive customers, and gain credibility through greater visibility and expanded representation. Connect with Bob Britton through his website at MarketingAutomationGroup.com. You can get more information about Infusionsoft, plus useful WordPress plugins and support, at Infusioncast.co.
30 minutes | 6 years ago
Taylor Welch: Copywriting, Surveys, and Follow-up Marketing
In this Infusioncast Taylor Welch, marketing funnel copywriter and consultant, talks with Joshua Millage about how to write great marketing copy for highly successful Infusionsoft marketing campaigns. Taylor’s goal is to keep customers coming back after their initial visit. He focuses on follow-up campaigns to keep them involved using Infusionsoft’s automation to send scheduled emails like thank you letters, appointment reminders, and incentives. If the client doesn’t return in a given time period, another email reminds them to visit again. Great marketing copy works for you nonstop, and Taylor believes copywriting is a skill you must learn. He suggests reading effective, professional writing and incorporating some of their style into your own writing. Using surveys to research customer desires and objections is also vital to addressing their concerns and removing obstacles to their decisions to purchase from you. Taylor talks about structuring surveys and gathering segmented information through Infusionsoft to send targeted messages to your customers that is relevant to their situation. Learning about your customers personally allows you to address their objections, build rapport, and establish credibility so they feel good about doing business with you. Taylor also describes how he left his job and established his career as a copywriter and consultant through building confidence, scheduling his daily activities, pursuing a fitness regimen, and maintaining consistency. He believes that if you do all the right things, success will logically follow. Connect with Taylor Welch and subscribe to his daily newsletter at www.taylorwelch.co. You can also get more information about Infusionsoft, plus useful WordPress plugins and support, at Infusioncast.co.
27 minutes | 6 years ago
Lamar Tyler: Marriage, Business, and Infusionsoft
A business partnership is a lot like a marriage. Sometimes a marriage can inspire a business concept. In this Infusioncast Joshua Millage talks with Lamar Tyler about the family support company he built with his wife, Ronnie, using Infusionsoft’s capabilities to integrate all of their platforms into an efficient system. Lamar and Ronnie started a marriage and parenting blog, Black and Married with Kids (BMWK), with the idea that it might become a business venture. They were juggling a variety of applications that were not integrated when Lamar discovered Infusionsoft. He viewed the demo, then spoke with customer support, and became convinced this was the solution to streamlining their business. His first priority then was to make Infusionsoft pay for itself. Having an integrated system allowed BMWK to increase profits by designing a shopping cart with intuitive upselling, creating post-purchase follow-up email campaigns to track product deliveries and customer satisfaction, and generating testimonials for promotional purposes. BMWK had established an enthusiastic social media following through Facebook and Twitter and wanted to capitalize on that. Social media allowed them to provide personal, direct support for people in family situations similar to their own. Infusionsoft’s capabilities for automating tasks, generating lead magnets for social media, and managing email campaigns allowed their customer base to expand without becoming unmanageable. Lamar advises businesses to be flexible and innovative, because changes will occur in distribution channels. BMWK maintains contact with their audience through multiple conduits in case something fails, and they watch for new media developments. For your project to become a successful business venture, you have to generate profits. BMWK holds challenges and giveaways that bring in new contacts, and they sell DVDs, eBooks, and other products through their website. They also get ideas from seeing what other businesses are doing with Infusionsoft. Lamar’s tips for people building a business as a couple include establishing a code of conduct and trusting each other to do what is expected of you. Address problems honestly and directly, and seek outside help for an unbiased view of issues you may not even know are there. Also take time to remember you are in a relationship first and nurture that through scheduled time together as well as
35 minutes | 6 years ago
LifeAID: How Infusionsoft Keeps FitAID Fit
The LifeAID company, which makes the popular recovery drink FitAID, started in a CrossFit box in Santa Cruz. Now FitAID is sold in over 3,000 gyms across the country. In today’s Infusioncast, founders Aaron Hinde and Orion Melehan talk with Joshua Millage about how Infusionsoft helped them establish their brand and realize their incredible, rapid growth. LifeAID’s success is built on direct marketing, powerful branding, and an outstanding product that fills a need in the athletic nutrition market for a cleaner, healthier alternative to conventional energy drinks. Aaron and Orion quickly realized that using distributors was not getting them anywhere. Then Aaron met Infusionsoft’s founder at an event, who suggested they focus on a single product and a target market. They promoted FitAID to the CrossFit market and adopted Infusionsoft for their business. LifeAID focuses their marketing on consumers and retailers. With Infusionsoft, they can gather as many as 200 emails and zip codes from consumers every day, and they incentivize gyms to sell FitAID on site. Aaron and Orion believe in using as many forms of communication as possible to stay in touch with these people, and Infusionsoft’s automation lets them create and organize a variety of campaigns with a minimum of hands-on involvement. The best way to establish your brand is with sales, and FitAID is incredibly successful selling directly through gym placement instead of in large stores. The company itself is based on core values they share with their employees. They have emphasized building a solid team of sharp people they can trust to run their growing company. They have also consulted advisors and followed up on good advice, and they continue to evolve as a result. FitAID is a clean, healthy, tasteful recovery drink that appeals to a discerning market, and LifeAID continues to grow its product line and brand with the help of Infusionsoft’s automation and organization tools. Connect with Aaron and Orion on Facebook and Instagram, and also visit their website at www.drinkfitaid.com. You can get more information about Infusionsoft, plus useful WordPress plugins and support, at Infusioncast.co.
53 minutes | 6 years ago
Clint Hosman: SixthDivision – Tips for Infusionsoft Implementation
There are infinite ways to implement Infusionsoft into your business, but only a few capabilities that you really need. Clint Hosman talks with Joshua Millage in today’s Infusioncast about how his company, SixthDivision, guides users to develop their best implementation of this tool. Infusionsoft users have to be developers, but most don’t have the expertise to build an efficient implementation. Clint helps people bridge the gap between idea and implementation through mapping their business, visualizing desired outcomes, and setting a timeline for realizing those expectations. Then Infusionsoft can be built to support their needs. Infusionsoft is not part of your business; it is a tool for moving your business forward. Its purpose is to simplify your operations by automating as many tasks as possible, so you can stay on track with the core tasks you need to accomplish. Infusionsoft is also scalable, so you are able to update and expand with your market, new technologies, and your growth. You must have a vision and really know your hard data before you can set up Infusionsoft properly. SixthDivision exists to help you get down to the fundamentals – marketing, strategy, and decision-making – and support you in building an implementation that lets you stay on track and grow your business. The purpose of Infusionsoft is to simplify your work so that you can accomplish more. Clint’s mission through SixthDivision is to help you achieve that. Connect with Clint Hosman on Facebook and Instagram. You can get more information about Infusionsoft, plus useful WordPress plugins and support, at Infusionsoft.com.
38 minutes | 6 years ago
Brian Young: Determination, Reputation, & Motivation for Massive Business Growth
In this Infusioncast episode Joshua Millage interviews Brian Young, owner and president of Home Painters Toronto. In 2012 Brian’s business was almost dying, and in just three years using Infusionsoft he’s grown the company to be dominating his market. Determination, reputation, and motivation have helped him get massive business growth. Brian started Home Painters Toronto over 25 years ago when all of his business processes were done manually and pagers were still the best way to contact employees who were working on a job. After a long period of declining sales, he was determined to keep going, so he just kept trying harder and harder. But the harder he tried, the less it worked. He felt like his business was dying. Then he started automating his business with Infusionsoft, and now his biggest challenge is keeping up with how rapidly his business is growing! Since it’s so easy for an unhappy customer to post negative reviews on the internet, maintaining a positive relationship with customers and a good reputation is critical for success. Brian has a great system for getting feedback from customers and turning that into positive online reviews. It’s important to have great role models to help you stay motivated. Brian likes to watch motivational video clips on YouTube to help him stay in the right frame of mind and be inspired. Working regularly with a business coach is another way he stays focused on what’s important in the business. Having good groups of peers and friends is also key.
26 minutes | 6 years ago
Micah Mitchell: Memberium and the Element of Caring
This Infusioncast features Joshua Millage talking with Micah Mitchell about Memberium, automated platforms, and the importance of caring about your customers beyond the initial sale. Micah Mitchell is a partner with Memberium.com, an automated membership plugin for WordPress that integrates seamlessly with Infusionsoft as well as other related platforms, such as LifterLMS. Micah’s business partner created Memberium to fill a need for user-friendly membership software, and Micah joined him in developing the popular Memberium service. Membership is an integral part of your business website, as it is the area that provides customer accounts and profiles, shopping cart and payment options, passwords and security, and paid membership incentives such as access to members-only content and services. This should be provided in unison with your product offerings, content, tracking, sales, and marketing management systems. And all of these elements need to be automated so you can focus on the areas of your business that need your hands-on attention. Micah believes that the current tendency to focus on making a sale instead of cultivating long-term customers is shortsighted. It is better to cultivate longevity and true wealth through maintaining relationships with customers through support, incentivization, establishing rapport, and providing value and a great customer experience. If you care about your customers and believe in your products and services, you can form a connection with them that keeps them coming back to you and puts you ahead of your less-personalized competition. Connect with Micah Mitchell through Memberium’s support page with feedback, questions or comments, and get more information about Infusionsoft, plus useful WordPress plugins and support, at Infusionsoft.com.
21 minutes | 6 years ago
Jim Cavale: Embracing Intent in Business and Life
Your principles for living affect the way you do business. In this Infusioncast Joshua Millage interviews Jim Cavale about lead generation, follow-up, and living with intent. Jim Cavale is president of Iron Tribe Fitness and winner of the 2012 Infusionsoft Small Business Icon Award. He and his partner began their business using Infusionsoft’s sales and marketing software to create their business model, marketing tools and campaigns, and customized web interfaces. Referrals and direct mail generate most of the leads for Iron Tribe Fitness. This approach works better for them than online marketing. Jim cautions against the self-limiting mindset that prevents small business owners from trying fresh marketing techniques. Jim’s philosophy of life drives the way he conducts his business. He presented his Intent Formula at TEDxBirmingham stating how our vision, mission, and values, the people we want to help, and time we are willing to commit, all define our intent in business and in life. Jim Cavale can be found on Instagram and Twitter as @JimCavale, or via email at Jim@irontribefitness.com. You can get more information about Infusionsoft, plus useful WordPress plugins and support, at Infusionsoft.com.
25 minutes | 6 years ago
Bret Martineau: How to Get Your Mind Right
There are some very common mistakes when making an online course. In today’s Infusioncast, Joshua Millage talks with Bret Martineau about starting out with Infusionsoft and getting your mind right in your business and your life. Your first step is to drive people to your site. Too many people focus on perfecting their presentation when they should be getting something out there quickly. With Infusionsoft there are so many capabilities and options it is easy to try to do too much with it. Bret stresses the importance of only using what you need to get going and adding on as you gain momentum. A business owner is also a marketer and an innovator, but many fail to pay attention to the marketing end of their business. It is vital in presenting a successful campaign to know who is connecting with you and who is not, and why. Work with one campaign until you learn all you can from it before moving to a new one. Your approach to life affects your business as well. If you hold self-limiting beliefs, they will inhibit your success in every area. But you can change your internal story by discovering what you really want, ignoring opinions and expectations of others, and pushing yourself to go beyond what you think you can do. Some things you can do to improve your situation and results include focusing on possibilities instead of barriers, getting clear on your goals, setting daily rituals that encourage positive thinking, and sharing what you learn so you can internalize it more solidly for yourself. It is amazing what you can accomplish in your life and in your business once you get your mind right. You can connect with Bret Martineau on Facebook, or via email at email@example.com. You can also get more information about Infusionsoft, plus useful WordPress plugins and support, at Infusionsoft.com.
23 minutes | 6 years ago
The Dirty Little Secret of Membership Sites (and how to fix it with LifterLMS and Infusionsoft)
The technology for eLearning is evolving, and membership sites are no longer the best way to sell your online course materials and engage with your audience. Today I'm talking with Chris Badgett about the problem with membership sites and how you can solve it with Infusionsoft and the LifterLMS WordPress learning management system plugin to engage more with your audience and increase your revenues.
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