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Informed Emotion Marketing Podcast
14 minutes | Jul 29, 2020
Kaitie Burger & Five Ways to Use Social Media to Kick-Start Your Rebound From COVID-19
This week we have the chance to sit down once again with Kaitie Burger, the Director of Destination Strategy at Madden Media. We dive into her action-packed blog piece, Five Ways to Use Social Media to Kick-Start Your Rebound From COVID-19!
19 minutes | Jul 22, 2020
Greg Star & Being Stubborn Enough to Succeed
In this episode, we chat with Greg Star, Founding Partner at Carvertise. We talk about how a fantasy league loser went viral, entry level job interviews and the delicate balance between analytics and creative
29 minutes | May 20, 2020
Evan Friedkin & The Difference Between Sales and Marketing
Evan Friedkin joins this week's episode to talk about how important it is to not let your ego get the best of you in sales and he discusses his thoughts on the differences between sales and marketing.
26 minutes | May 13, 2020
Eric Vardon & Learning On the Fly
This week Eric Vardon joins us to talk tech and what it is like to get back to your roots. Learning on the fly is a must in this industry and Eric shares his experiences with how important that really is!AI Tech Entrepreneur, C-Suite Executive and Advisor with more than 20 years of success in the marketing, advertising, cannabis, health and wellness, fitness, luxury, fashion, beauty, technology, and digital industries. Leveraging extensive experience in business development and start-ups, Eric’s broad areas of expertise include brand development, digital strategy, communications, entrepreneurship, leadership, and growth.
23 minutes | May 6, 2020
Mike Wells & Listening to Your Data
This week Mike Wells from IOP Publishing joins the show as we dive into how to listen to your data. Mike is an experienced content and social marketer and this episode is packed full of great insights from an industry veteran!
38 minutes | Apr 29, 2020
Jaclyn Solick & Just Going With It
23 minutes | Apr 22, 2020
Megan Verholy & Standing Out From the Noise
In this episode, Megan shares her thoughts on how to stand out from all the noise that consumers are bombarded with. She is currently the Sales & Marketing Manager at Lehigh-Northampton Airport Authority after her career took flight at the Sands Casino Resort Bethlehem.
27 minutes | Apr 15, 2020
Chris Sieto & Industrial Innovation
This week we chat with industrial marketing veteran, Chris Sieto. He talks about a variety of ways that Elementis is continuing to innovate and how he and the rest of the marketing group manage to stay deeply ingrained in customer feedback.
24 minutes | Feb 26, 2020
Hannah Medvic & Managing with Flexibility
Joining the podcast this week is Hannah Medvic, the marketing team lead at Bender Inc.. She shares some great insights into managing with flexibility and how to be the boss you wish you had!
20 minutes | Feb 19, 2020
Rick Flores & Building Your Reporting & Analytics Strategy
On this episode, K-N's own Rick Flores joins the Informed Emotion Marketing Podcast. Rick serves as the Business Intelligence & Analytics Manager at the agency and spearheads the data and reporting work we do. With experience in corporate, freelancing and non-profit work, Rick brings a wealth of knowledge to this episode where we discuss how to build your reporting and analytics strategy.
32 minutes | Feb 12, 2020
Joe Woyciechowski & Getting to the Heart of Data
In this episode Joe Woyciechowski joins the show to share his thoughts on A/B testing and how marketing leaders need to be okay with failing but making sure that when you fail, you fail fast. Joe is currently the Director of Demand Generation for Frontline Education and shares some great tips on how to nurture marketing teams into a culture of testing everything.
37 minutes | Feb 5, 2020
Heather Kuhns & The Power of Storytelling
The fun and profound, Heather Kuhns joins the Informed Emotion Marketing Podcast this week! She is an Assistant Professor of Business at DeSales University, the Chief Inspiration Officer at Zenspire Communications and author of the book Superhero Mom Powers Activate. We talk about the power of storytelling and how to start building your own personal brand!
34 minutes | Jan 29, 2020
Joe Brown & The Importance of Building Trust
This week Joe Brown of Cumulus Media shares his thoughts on how marketing in the Lehigh Valley has changed and how critically important it is to build trust with your clients. Currently serving as Cumulus Media Allentown's Digital Sales Manager, Joe lives and breathes in a world where client trust can make or break a relationship.
30 minutes | Jan 22, 2020
Margaret McConnell & Staying Rooted In Mission
Margaret McConnell from The Butz Family of Companies shares her thoughts this week on the Informed Emotion Marketing Podcast! She talks about how important it is to celebrate what you've achieved and how crucial it is to stay rooted in your mission.
47 minutes | Jan 15, 2020
Pat Lincoln & The Currency of Great Ideas
Pat Lincoln is the General Manager of Seven Mountains Media. In this episode he talks about how important it is to play well with others and how great ideas are still currency in advertising!
21 minutes | Jan 8, 2020
Ryan Hogan & Staying Agile Amidst Chaos
Ryan Hogan currently is the Electrical Distribution Channel Marketing & Operations Manager at Lutron Electronics. In this episode he talks about staying agile amidst chaos and the value of never burning bridges!
46 minutes | Dec 18, 2019
Jim Macdonald & Being All In
Jim Macdonald currently is the Marketing Director of PBS 39 after starting his career at Mack trucks and a having a successful run in the agency world. In this episode he shares his thoughts on technology's place in marketing and what it's like to rebrand a legacy product!
28 minutes | Dec 12, 2019
MaryAnn Federico & The Value of Partnerships
MaryAnn Federico is a Senior Account Executive with ViaMedia. She comes onto the podcast and shares some great insights that come from both the client and sales side! We talk about establishing relationships, the value of partnerships and a whole lot more.
49 minutes | Dec 5, 2019
Kaitie Burger & Marketing Authenticity
Kaitie Burger is the Content and Communications Manager at Discover Lehigh Valley. A Muhlenberg College graduate, she has been with Discover Lehigh Valley for the past 7 years and has some great insights to share! We talk about influencer marketing, the ever-changing digital landscape and a whole lot more.
38 minutes | Nov 27, 2019
Jim Nicnick & Making It Yours
Jim Nicnick is the Web Director here at Keenan-Nagle Advertising. He is a multi-award winning web designer with over 13 years of experience building websites for a variety of clients. Jim talks about making it yours and not being afraid to stand out, both in branding and the overall communication strategy.
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