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Influencer Entrepreneurs with Jenny Melrose
28 minutes | 6 days ago
How to Get Photography Clients
Are you struggling with how to get photography clients? Do you need help knowing which brands to reach out to, how to market yourself, or what to charge? These types of questions can leave you in analysis paralysis and keep you from ever moving forward or growing your business. But they don’t have to!In today’s episode, I’m talking to Christina Peters about food photography, how to impress brands and gain clients, and how to do it all while pricing yourself properly.Christina Peters has been a commercial food photographer for more than 25 years. She specializes in working with ad agencies and design firms. She also teaches other bloggers and food photographers how to do the same as a business. Read more HERE.
30 minutes | 13 days ago
How to Effectively Cultivate Community Within Your Brand
One of the most important parts of running a business is cultivating community within your brand. It is key that your brand communicates exactly what sort of community you are creating. Now, more than ever, we are searching for community and relationships. As our lives become more and more virtual, it is important that we can still find other women with whom we can share.Today we will be talking about SheFactor, a brand that is cultivating a beautiful community of young women through their brand.Read more HERE.
26 minutes | 20 days ago
How to Charge What You're Worth with Mike McDerment
Running a business can be overwhelming, especially when it comes to know how to charge what you're worth. How can you know what value you are really providing? The truth is that we can all know the value we provide simply by talking to our customers, clients, and audience. If you are solving their problems, you are providing value. My guest today is going to share some ways you can make sure you are charging what you are worth. Mike McDerment is the founding CEO of FreshBooks. FreshBooks is cloud-based accounting software. Mike created this software when he was running a design firm. The accounting software that he was using just wasn’t working well for him as he tried to create and send invoices and collect payments. Mike created the software and transitioned away from the design firm to being a software company. Since then over 20 million people have used their software with customers in over 100 different countries. Read more HERE
24 minutes | a month ago
10 Top Podcasting Tips
This is the 200th episode of the Influencer Entrepreneurs' Podcast and we are celebrating with my 10 top podcasting tips! Yes, you read that right, we are 200 episodes in. This podcast episode is a HUGE achievement for me! I debated what to do to celebrate 200 episodes, but decided that the best thing I could possibly do is share my top 10 podcasting tips. For 200 weeks in a row, I have put out a podcast episode. That is almost 4 years straight of creating and sharing content. We have gone through so much together in the past almost four years. So much of my life and your life has changed in that time. I really want to bring you my top podcasting tips that can help you, whether you are trying to decide if a podcast is right for your business or if you are already creating a podcast. These tips will help you stay consistent and be successful. Read more HERE!
27 minutes | a month ago
How Hiring Interns Can Grow Your Online Business
Have you ever thought about hiring interns to help you run your business? Do you have a lot of little tasks that just need to be outsourced? As business owners, we have to know when it’s time to hand certain tasks over to someone else. This allows us to focus on our zone of genius and continue to do the things that will grow our business. Hiring an intern can sound overwhelming, and you might be wondering how it even works. Today, we’re going to dive into exactly how to recruit, hire, and manage an intern so that you have more time to focus on the things you love. My guest, Christina Hitchcock is a former marketing VP, turned blogger, turned business coach. Read more HERE.
49 minutes | a month ago
How Quick Decision Making Skills are Linked to Self-Trust with Amira Alvarez
Do you struggle with making quick decisions? Are you stuck in analysis paralysis when it comes to your personal life or your business? Decision making skills are so important when it comes to growing your business. You have to be able to trust yourself and know that you are doing the right thing. And you also have to be willing to accept your mistakes as a stepping stone for growth. Today we will talk about how to make quick decisions and how to allow those decisions to push you forward, no matter the outcome. My guest today is Amira Alvarez. Amira is the founder and CEO of The Unstoppable Woman, a coaching company that helps women find financial freedom and become unstoppable in all areas of their lives. She is also the host of The Unstoppable Woman Podcast. Read more HERE
23 minutes | 2 months ago
How to Prioritize Tasks as a Woman Owned Business
One of the things that is on a lot of our minds right now is figuring out how to prioritize tasks. This is especially true as we are entering a very busy season, as well as still in the middle of COVID-19.With kids going back to school in a mix of virtual and in-person, having to be both mom and teacher while working from home and running a business can be overwhelming. And I get it. I’ve had my days of crying in the corner and losing my patience. We have to be able to prioritize our tasks to prevent complete overwhelm and burnout from happening, and in order to push our businesses forward. Prioritizing your tasks is simple and will help you as you wear all your hats and try to find time to do everything you need to do. Read more HERE.
32 minutes | 2 months ago
How to Find Your Niche in Business
Are you in the right niche in your online business? How would you know? And if you’re not, how do you go about finding the right niche?In this episode of the podcast, I am talking to Robyn Graham about finding the perfect niche, how to niche down, and how to know if the niche you chose can become a successful business.Robyn is a brand strategist and personal branding coach. She hosts The Second Phase Podcast and is also a professional headshot and branding photographer. In spite of having a doctorate in Pharmacy, ten years ago she decided to pursue her passion, which is photography. From her very first client, she knew that photography and branding were what she wanted to do. Robyn dove deep into learning more about branding 3-5 years ago when she realized that many of her clients didn’t know how to build a personal brand. Read more HERE.
29 minutes | 2 months ago
How to Become a Media Maven & Get More Backlinks with Christina Nicholson
Increasing your visibility and getting backlinks to your site is one of the keys to growing your business and becoming a media maven. Gaining media exposure can seem daunting and unattainable, but is it? In today’s episode, we’re giving you the best tips for gaining media exposure and growing in your publicity and profit. My guest, Christina Nicholson, was a TV reporter and anchor for 10 years. She moved into a job in PR, working for an agency for 6 months but she wasn’t getting the flexibility that she needed at that agency, so she started her own. Christina slowly started to grow her agency. People began to reach out to her for help who couldn’t afford an agency. She would just tell them what they needed to do and they would do it. That’s how her online course, The Media Mentoring Program got its start. Read more HERE
24 minutes | 2 months ago
How to Increase Foot Traffic with Stacy Tuschl
If you have an online business, you need customers in order to be successful. If you owned a brick and mortar business, you would be working to increase foot traffic, and that’s exactly what you need for your online business, as well. In today’s episode, I am chatting with Stacy Tuschl about how to increase foot traffic online. Stacy Tuschl has been an entrepreneur for 18 years and has two performing arts academies in Milwaukee, WI. Stacy calls herself an “accidental entrepreneur” but her career path was totally meant to be. She started a competitive dance team in her parents’ backyard when she was 18 years old. She started out with 17 kids and that snowballed into 100 kids within 3 years’ time. She grew up in an entrepreneurial family and her parents encouraged her in her business efforts. Five years ago, Stacy started teaching others how she grew her businesses. Because her business now has 50 employees, Stacy is able to work from home instead of going to a studio. She loves to teach others how to be a wife, mom, and still run an effective and growing business. Read more HERE.
18 minutes | 2 months ago
How Successful Women in Business Connect with Pamela Hibbler
It has been a struggle during this pandemic to connect with other successful women in business. Social networking groups and communities have been the best places to find those connections. Women are connecting and sharing resources online because right now we aren’t able to attend in-person networking events. Pamela Hibbler is the CEO and co-founder of TechMae. TechMae is a new mobile app that was created specifically for women entrepreneurs to network with one another. Read more HERE.
28 minutes | 3 months ago
Closing Sales from a Heart Centered Position with Natasha Hemmingway
Do you have a hard time closing sales in your business? Does it make you feel icky or manipulative? In this episode, we are talking about closing sales and how you can be passionate about selling, without getting caught up in the “hustle.” My guest, Natasha Hemmingway, shares her sales expertise after being in the corporate world and now being a sales coach and speaker. Read more HERE
26 minutes | 3 months ago
How to Build an Audience
If you have a blog, own an Instagram account, or consider yourself an influencer, chances are you want to know how to build an audience. Without an audience, it doesn’t matter if you are creating and sharing amazing content. You have to have people who are viewing it and giving you that engagement. Today we’ll dive into some specific steps you can take as you work to build your audience. I’ll also be referencing some other podcast episodes that you can listen to in order to continue to build onto the principles I’ll be sharing in this episode. Read more HERE.
20 minutes | 3 months ago
How to Use Visual Storytelling for Your Brand with Patricia Kelikani
Video is exploding in the online business world and it’s one of the best ways to show off your personality and reach your audience in a new and fun way. In this episode, we are going to dive into how to use visual storytelling for your brand.Video can feel intimidating for even the most seasoned online entrepreneur. It’s easy to get caught up in worrying about where to film, the equipment, the audio, and so much more. My guest today, Patricia Kelikani, is a filmmaker and video marketer. Patricia creates custom videos for her clients to help them grow their businesses and she also teaches entrepreneurs how to create their own videos.Read more HERE.
28 minutes | 3 months ago
Women Entrepreneur's Mindset with Shamyra Parker
In today’s episode, we’re talking about Women Entrepreneur’s Mindset and how to set boundaries that protect your mental health and mindset. As female entrepreneurs, we have to be aware of the mindset we take into our days. We tend to be overthinkers and to beat ourselves up for any little mistake we make. Shamyra Parker is a self-care advocate who serves women in leadership, with a special emphasis on black women in leadership positions. Shamyra focuses on giving them a mental makeover; showing them how to make self-care a non-negotiable so they are emotionally whole and no longer suffering in silence. Suffering largely leads to fatigue and burnout. Read more HERE.
29 minutes | 4 months ago
How to Create a Social Media Plan Template with Andrea Jones
Do you feel like social media is a time suck? Having a strong social media plan template can make all the difference in being efficient and productive.Social media can feel incredibly overwhelming. You can spend hours on different platforms and feel like you’re not accomplishing anything. Is it really worth it? Are you just wasting your time? Today I’m talking to Andrea Jones about how to create a social media plan template that will not only save you time but help you grow your business. You will walk away with five pillars to help you plan your content and a great strategy to help you continue to grow your business in only 10-15 minutes a day! Andrea Jones is a social media strategist who is passionate about helping entrepreneurs, change-makers, and creatives figure out their social media in a way that makes sense for them. She loves to help those who feel overwhelmed by social media and aren’t sure how to handle doing “all the things.” (Tip: You don’t have to do all the things!)Read more HERE!
27 minutes | 4 months ago
How to Create a Virtual Summit with Krista Miller
A virtual summit is an amazing way to grow your email list no matter what industry you are in so Krista is showing us exactly how to create one.The COVID-19 pandemic has put a complete damper on any type of in-person blogging conferences or summits. And if you’re anything like me, those in-person meetings are the backbone of my networking. But what if you could learn how to create a virtual summit?And what if you could create a virtual summit in way less time and with far less effort than you think it would take? Have I got your attention yet?I hope so, because in today’s episode, Krista Miller of Summit in a Box, is here to tell us all about her business and why it just might be exactly what you’re looking for. If you’ve been curious about hosting a virtual summit, you’re going to want to stay tuned for this one!Read more HERE!
22 minutes | 4 months ago
How to Become a Top Beauty Influencer with Shassity Stevenson
In order to become a top beauty influencer the path there is one that focuses on bringing value to the audience that you are attracting.For Shassity Stevenson, hair was always a passion, but enough of a passion to leave medical school for? You’re going to want to hear Shassity’s story of how she became a top beauty influencer and how she manages multiple parts and pieces of her business. Shassity is not only a beauty influencer, but she also owns Skye Salons (where she uses her hair and texture expertise), and she is also the founder of the Curly Littles Campaign. Shassity shares in this episode how she lived on the same street as an Aveda studio, and how her curiosity finally overcame her one day about what went on inside those walls. It only took one time of entering the building to make her decision to leave medical school and pursue hair and beauty as a career and no longer just a hobby.Read more HERE!
28 minutes | 4 months ago
Marketing Your Online Store with Justine Wiggins of Worthy and Badass
We often talk about influencers on the podcast but today I want to talk about marketing an online store for those of you that have physical products and consider yourself a creative.I talk a lot about creating content on this podcast but I know that not every woman wants to be a blogger or Instagram influencer. A lot of my listeners and clients actually create physical products and sell them online. In today’s episode, I am talking to Justine Wiggins from Worthy and Badass about selling your creations online and marketing an online store. Justine started making jewelry back in college as a hobby that also gave her a way to make extra money. Since then, her creativity has merged with her passion for helping women understand their worth. She’s had several different business names, but a few years ago she joined the Army Reserve as a military police officer. When she got home from basic training, she knew that if she was going to get serious about her business, it needed to represent her and how she felt about women. Worth is a big deal to her. “Turn your monster into your ministry” is her soul song. One day after she had been processing it for a while, it hit her that “badass” was the perfect word to go along with “worth.” She had always used the initials W and B, and so W+B was reborn, and since then, she’s been hard after making women realize their worth while feeling badass. Read More HERE
18 minutes | 5 months ago
Selling from Instagram
Instagram is one of the best places to sell to your audience because it’s the one platform where you have the unique ability to have a regular conversation with them. Using Instagram to sell your service, product, or course is unique because you have the opportunity to have a regular conversation with your audience through your DMs. And having that conversation is the only way you will know exactly what your audience needs from you.Knowing your audience and being able to solve their problems is the only way you’ll effectively be able to sell to them. My Instagram Story planner will help you with creating consistent content and this will help tremendously with selling from Instagram. Make sure you download it today!Read more HERE.
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