Listen Now

Excited to share my first BONUS episode of Influencer Education, answering YOUR questions! This episode will address: How do I create content optimized for multiple platforms? How do I create a content calendar or schedule? How should we treat our followers or fan base? Thank you for your questions and keep them coming! Show notes: https://fairytalesocial.com/ie/episode26

Instagram engagement got you down? Don't blame the "shadowban" quite yet ... not until you listen to this episode, at least! Every day I hear content creators wondering if they have been shadowbanned by Instagram because they aren't getting the engagement they think they deserve. But, I was skeptical that an Instagram shadowban even exists. So I decided to deep dive into the topic, researching what Instagram and other experts have to say about it, and I'm sharing my findings with you! So is the Instagram shadowban a myth or is it real? Listen to find out! Show notes: https://fairytalesocial.com/ie/episode25

If managing your time and completing all your tasks is a daily struggle, then this episode is for you! Today we are chatting with Charelle Griffith, multi-passionate entrepreneur who manages her day job alongside her blog and podcast. Charelle has some great tips about productivity and scheduling, including one tip that has TOTALLY changed the way I plan my day! Show notes - https://fairytalesocial.com/ie/episode24

If you've been in the influencer marketing space for a while, chances are you have heard some guru tell you that the best way to grow your audience is with giveaways. But what most of the gurus don't tell you is that the majority of "giveaways" on social media are actually illegal lotteries. YIPES! In this episode, I go over the different types of giveaways, and share my (not-a-lawyer) advice on how to keep your social media giveaway legal and ethical. Show notes: https://fairytalesocial.com/ie/episode23

Interested in passive income? Or just starting out and want to work with brands? Affiliate marketing is the way to go! Affiliate marketing can be very lucrative if you pair the right brand with the right audience. In this episode, I will teach you what affiliate marketing is, how to get started, and how to share your links to get the most effective results (aka lots of money)! Show notes - https://fairytalesocial.com/ie/episode22

Congrats! You're at a point in your influencer career where you want to start working with brands. Sooooo ... how do you let them know how awesome you are? That's where a media kit comes in! Brand Design Strategist Lisette Harrington is here to share exactly what you need to include in your media kit, tips for showing off your best work, and, most important of all, how to actually create your own media kit. (Hint - there's a hard way and an easy way.) Show notes - https://fairytalesocial.com/ie/episode21

Have you tried your hand at creating an Instagram Reel yet? I know, I know ... it's another social media "thing" to learn. But Reels are a LOT of fun once you get to know them! Plus Instagram is heavily favoring Reel videos in their algorithm so now's the time to learn and give your impressions a boost. Get your phones out because in this episode I'll walk you through exactly how to create Instagram Reels, plus give some suggestions on how to come up with content ideas. It's gonna get ... REEL good. REEL good. (Get it?) Show notes: https://fairytalesocial.com/ie/episode20

Truth time: I'd be so happy if I never had to hear the word "pivot" again! When the pandemic started, every online marketer I follow was in my inbox, telling me I had to PIVOT my business to remain successful during "these uncertain times." But what if I don't WANT to pivot my business ... what if I'm happy in my niche? Jessica from The Healthy Mouse felt this same way, and decided to stay within her niche and evolve her content to match what her followers needed at the moment. I'm so glad Jessica is our guest today, sharing how she shifted her content creation while also caring for her five-year-old and maintaining her sanity. Show Notes: https://fairytalesocial.com/ie/episode19

Work/life balance has always felt like a myth even under the best circumstances, but throw a global pandemic into the mix and ... well ... let's just say everything is a lot more difficult now. For this episode I interviewed three content creators who have a LOT going on and are managing to balance it all. Thank you to Geoffrey from ThemeParkMillennial.com, Kendra from SimplyDarrling.com, and Aysia from MotheringTheMama.com for their contributions to this episode and for the priceless advice. Show notes: https://fairytalesocial.com/ie/episode18

What's guiding your business? Do you have a list? Creating core values for your brand is a great way to let everyone know what's important to you and what you stand for. In this episode I'll why core values are important, especially if you're interested in speaking out on social justice issues, examples of brand core values, and how you can write your own. I'm also sharing the new core values I just created for my business! Show notes: https://fairytalesocial.com/ie/episode17

New to speaking up about social justice issues? Me, too. And, let's just say I'm getting a lot of on-the-job training. In this episode I'm sharing a few things to keep in mind when speaking your mind on social media. Show notes: https://fairytalesocial.com/ie/episode16

We are living through history. Should you add your voice? This episode reflects on my own personal thought evolution regarding using social media for social justice during the 2020 Black Lives Matter movement, and where my business will go from here.   Show notes: https://fairytalesocial.com/ie/episode15

What will online marketing look like as we move through the COVID-19 crisis? Content creators can take a cue from past pandemics and the 5 stages society tends to move through as they adjust to a new normal. This episode discusses each of the 5 stages of pandemic culture and what online creators need to know to continue to serve their audience as the world around us is in flux.   Show notes - https://fairytalesocial.com/ie/episode14

We are in a time period of massive change, and the content we create should reflect that. The key to weathering this crisis? Listening to our audience and providing for their changing needs. In this episode we will discuss how content creators can temporarily adjust their strategy to continue to serve their followers and keep their businesses afloat.   Show notes - https://fairytalesocial.com/ie/episode13

Photography is so important in the blogging and social media game these days, especially for Instagram. My guest this episode is wedding and lifestyle photographer, Katie Pritchard, who shares her top tips for taking photos with your phone. We also share our favorite apps for editing! Show Notes

Is your Pinterest on auto pilot? Are you seeing some traffic trickle in but feel you could be getting more? Pinterest has become a powerful visual search engine and all bloggers and small business owners should be taking advantage. But I know your time is tight, which is why I developed this 10 minute Pinterest strategy. Yep, if you have 10 minutes a day, you can nurture and grow your Pinterest presence. Ready to jump in? Let's start pinning! FYI - if you can listen to this episode while looking at your Pinterest account on desktop, that will help immensely! Show Notes

Brand collaborations are one of the main ways content creators earn money. But working with brands can be ... intimidating. How do you know when to start? How do you know if your stats are good enough? How do you know if something will resonate with your audience? And, most importantly, how the heck do you determine what to charge? In this episode, Mindy covers all this and more, including providing a sample pitch email and tips on how to calculate your sponsored post rate. If you've ever wondered how you can start using your influence to work with brands, this is the episode for you! Show Notes

Did you know nearly 50% of entrepreneurs report they struggle with at least one mental illness? The entrepreneur mental health struggle is real. And I'm willing to bet those of us who are tied to social media all day feel the strain a little more. Social media can cause feelings of jealousy, comparison, and envy, which can lead to some serious depression and anxiety, especially if you're already prone to it (like me)! I'm so glad my friend and fellow mental health awareness advocate Chelsea Watson from Styled By Magic agreed to come on the podcast and share a bit about how she manages her job on social media and the not-so-magical days.   Show Notes

Instagram is a sneaky lil' devil ... every time you think you've got it figured out, it changes things up on you! Going into a new year, I'm taking a look at all the ways to make Instagram work for you, instead of working too hard trying to beat the system. So grab a notebook and cup of coffee (or something stronger) and take notes on these Instagram strategies as we go into 2020 and beyond! Show Notes

Straight from the source! In this episode, I interview Michael, a lawyer with the Federal Trade Commission, who clarifies when and how influencers should disclose their material connections with brands. This is a MUST LISTEN episode, especially if you're new to the world of influencer marketing. Show notes