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Influence Global Podcast - shining a spotlight on influencer marketing

103 Episodes

28 minutes | Mar 21, 2023
S5 Ep14: Top Metaverse Influencer Unveils What The Metaverse Really Is
Sharad Agarwal is the Chief Metaverse Officer of Cyber Gear. He started the first digital agency in the Middle East, Cyber Gear at cyber-gear.com in 1996. In 2010, Cyber Gear started offering AI, Big data and other Fourth Industrial revolution technologies at cyber-gear.ai. In 2019, Sharad launched ONLYwebinars.com, which hosts corporate and community webinars and podcasts (ONLYpodcasts.io) for a global audience. Cyber Gear entered the metaverse space in 2021 and is offering solutions in the areas of Web3 and NFTs at cyber-gear.io. Sharad’s latest ventures are Meta Shapers community at meta-shapers.com, and Meet the Metapreneur at meetthemetapreneur.com. Sharad has interviewed impact leaders, Vishen Lakhiani, Founder of Mindvalley and Dalia Feldheim, author of ‘Dare To Lead Like A Girl’ at impactleaders.io. Sharad joined the World's Top 200 Business & Technology Innovators Powerlist announced by engatica. Sharad is also a Speaker at many international conferences on topics related to Metaverse and Web3. Learn more about your ad choices. Visit megaphone.fm/adchoices
19 minutes | Mar 15, 2023
S5 Ep13: Greenland's Top Influencer Shares Her Story Ft. Qupanuk Olsen
In this episode we interview Qupanuk Olsen, Greenland's biggest influencer with a thriving TikTok and YouTube channel. She talks about the wonders of this amazing country that has less than 60,000 inhabitants. Q and I talk about some of her videos that have reached millions of views and everything from what Greenlander's eat, to the weather, the way of life and so much more - Her links are below:- https://www.tiktok.com/@qsgreenland https://www.facebook.com/qsgreenland https://www.instagram.com/qsgreenland/ https://www.youtube.com/channel/UC9TyctkYTsRUmCX138l6Dug Learn more about your ad choices. Visit megaphone.fm/adchoices
19 minutes | Feb 21, 2023
S5 Ep12: Content Is King For Top Lifestyle And Travel Influencer ft. Milissa Grande
Milissa Grande is a top lifestyle influencer from Canada and shares her story on how she has worked with top travel brands but says she's picky about who she works with. its all about the story and quality content. Learn more about your ad choices. Visit megaphone.fm/adchoices
20 minutes | Feb 14, 2023
S5 Ep11: Understanding The Creative Process From Brand To Influencer Activation Ft. Jess Flack
Jess Flack is the CEO and founder of top influencer agency and has an amazing team. In this episode we discuss the process of working with creators and brands and why the devil is in the detail when it comes to communication. Learn more about your ad choices. Visit megaphone.fm/adchoices
20 minutes | Feb 7, 2023
S5 Ep10: Livestreaming Is The Future - And Who Is The Lipstick King?
Erica Yang is the founder and CEO of Real Hype Creative, an Innovation Agency for Creatives and Brands. Erica, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. Her success allowed her to expand and launch Real Hype Creative, an Innovation agency (TikTok parent company ByteDance is an investor), who is disrupting the world of Web3, E-Commerce Live Streaming, Influencer marketing and TikTok Matrix. With offices in LA and Shanghai, Real Hype is bringing future-shaping digital creation models overseas to grow brands and celebrities, including Steve Aoki, Akon, and Segway, just to name a few. Through the power of creative short video content, influencers, and e-commerce live streaming, her agency, Real Hype, is a 'one-stop shop' for global brand marketing, utilising the most cutting-edge technology from Web3, NFTs, Virtual Influencers, the metaverse, and more. Website: RealHypeCreative.com Instagram: @realhypecreative LinkedIn: Real Hype Creative Learn more about your ad choices. Visit megaphone.fm/adchoices
25 minutes | Jan 31, 2023
S5 Ep9: Data Still Rules In The Influencer Space ft. Nisarg Shah
Nisarg Shah is the Co-Founder & CEO of Affable.ai. Affable is building an AI platform to help brands run highly effective influencer marketing campaigns. Using the power of Big Data and Machine Learning, Affable helps brands like H&M, Lenovo, and Nespresso as well as eCommerce brands like BlendJet engage with the most authentic and relevant influencers. At Affable, Nisarg works closely with marketers helping them to use the data and insights to plan and measure their influencer marketing strategy. Affable is backed by Prime Venture Partners, Decacorn Capital, SG Innovate, and Entrepreneur First. In this episode we talk about how data still rules the influencer space and how its making it even more attractive for brands to invest in Affable: https://www.affable.ai Link to newsletter: https://bit.ly/ubm-ss LinkedIn: https://www.linkedin.com/in/nisarg259/ Twitter: https://twitter.com/Nisarg259 Learn more about your ad choices. Visit megaphone.fm/adchoices
31 minutes | Jan 17, 2023
S5 Ep8: Why Gifting To Influencers Is The Way To Go Ft. Zak Stahlsmith
Zak Stahlsmith is the founder of Apexdrop an influencer marketing agency that specialises in managing gifting campaigns at scale. Apexdrop works with emerging and fashionable brands like WearPact, Fount, Dermalogica, and Jon Josef, as well as consumer brands like Dropps, Abby +Finn, and Derma-E affordably In this episode we dive into the benefits of gifting campaigns with nano and micro influencers. Follow Zak on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
23 minutes | Dec 20, 2022
S5 Ep7: How Jägermeister Works With Influencers ft. Christian Stindt
Christian Stindt is the Marketing Director at Mast-Jägermeister UK, the third largest spirits brand in the UK for the on-trade. He and his team are on a mission to give consumers the best nights of their lives, and to show them that Jägermeister tastes best when consumed as an ice cold shot at -18°C. He has over ten-years experience in the spirits industry and has managed a variety of markets in Europe including Spain, Italy, The Netherlands, Turkey and more in commercial and marketing roles. Chris mentions collaborations with 474 and influencer agency Raptor You can follow Christian on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
23 minutes | Dec 13, 2022
S5 Ep6: From Creator To Running An Award Winning Agency ft. Beckii Flint
Beckii Flint is Director and Co-Founder of Pepper Studio, an award winning boutique influencer marketing agency. A 'veteran' Influencer herself, Beckii has been creating content online since the age of 12. Her first-hand experiences of the process behind the content gives a invaluable insight into the needs of all parties involved when running influencer marketing campaigns. Raised in the Isle of Man, she moved to London in 2016 to work at an influencer tech start-up, and co-founded Pepper Studio in the Spring of 2019. In 2021 she was recognised as one of Forbes '30 Under 30'. Formerly, Beckii created content online under the name Beckii Cruel, and began on YouTube creating dance videos to Japanese pop music. These videos went viral, and saw a career performing in Japan in her early teens, and a feature documentary on BBC3 in 2010 (Beckii: Superstar at 14). She regularly contributes fascinating industry insights on topical events in the news, including BBC Radio 4 Today Programme and 5 Live Wake Up To Money. She spoke in the House of Lords to give evidence to an inquiry into influencer marketing in 2017, and gave evidence to the Department for Media, Culture, and Sport (DCMS) inquiry into influencer culture in 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices
29 minutes | Dec 6, 2022
S5 Ep5: Live Stream Video Techniques ft. Michael Forrest
Michael Forrest is a creator from London, UK. He runs Squares TV, a destination where you can find his Apps, technical help and inspiration for indie live video producers. In this episode we discuss video production - how to avoid a lengthy edit process and 'perform' videos live, whilst maintaining a certain level of production value. We also discuss the differences between solo live production vs the complexity of more traditional media. For more information see https://squares.tv Learn more about your ad choices. Visit megaphone.fm/adchoices
23 minutes | Nov 8, 2022
S5 Ep4: What Is An Educational Influencer? ft. Chris Platt
Chris Platt is head of content for THE Campus Live events series. He has more than 10 years of experience working in a variety of sectors, including education, law and events. After starting his career as a primary school teacher, he moved into the events industry, working both in the UK and overseas. Before joining THE, he developed his skills in the charity sector, leading all educational projects for Vauxhall City Farm, London. In this episode we talk about influencers in the educational sector. Learn more about your ad choices. Visit megaphone.fm/adchoices
25 minutes | Oct 25, 2022
S5 Ep3: Global No.1 Fintech Influencer ft. Spiros Margaris
On today's episode we talk with Spiros Margaris, ranked Global No. 1 Fintech Influencer by Onalytica (2022/2020/2018) and Global No. 1 Finance Influencer by Refinitiv (Thomson Reuters). Spiros is a venture capitalist (Margaris Ventures), futurist, keynote speaker, and board member. He is a senior advisor to – and investor in – several companies in the fintech, insurtech, cybersecurity, healthcare, and AI sectors. Two of the fintech start-ups he has advised have become unicorns (with valuations of over $1 billion). Spiros is the first international influencer to achieve 'The Triple Crown' (No. 1 International FinTech, Blockchain, and AI influencer) ranking by Onalytica. In 2021, Onalytica named him 'The Key Opinion Leader' in Fintech. That year, MarkTechPost included him, for the third time, in a list of the 'Top Artificial Intelligence Influencers to Follow'. In 2022, Onalytica ranked him again as the No. 1 Global FinTech Influencer, while Refinitiv (Thomson Reuters) ranked him as the No. 1 Finance Influencer.  Learn more about your ad choices. Visit megaphone.fm/adchoices
32 minutes | Oct 11, 2022
S5 Ep2: We Need To Get A Bigger Boat ft. Dr Ivan Misner Founder Of BNI
Dr. Ivan Misner is the Founder & Chief Visionary Officer of BNI, the world’s largest business networking organisation. Founded in 1985, the organisation now has over 10,800 chapters in 77 countries. Each year, BNI passes on millions of referrals resulting in billions of dollars worth of business for its members. He is a New York Times Bestselling author who has written 27 books including his latest books – Who’s in Your Room? He is also a columnist for Entrepreneur.com and has been a University Professor as well as a member of the Board of Trustees for the University of La Verne. Called the “Father of Modern Networking” by both Forbes and CNN, Dr. Misner is considered to be one of the world’s leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, the BBC, and The Today Show on NBC. In today's episode we talk about how the BNI journey started and why its as successful as its ever been. Among his many awards, he has been named “Humanitarian of the Year” by the Red Cross and has been the recipient of the John C. Maxwell Leadership Award. He is proud that he and his late wife, Elisabeth, are the Co-Founders of the BNI Charitable Foundation. They also reached “empty nester” status after happily raising their three children. Oh, and in his spare time he is also an amateur magician and a black belt in karate.  Learn more about your ad choices. Visit megaphone.fm/adchoices
28 minutes | Sep 30, 2022
S5 Ep1: How To Turn The ALWAYS ON Button On
As the founder and CEO of SheSpeaks Inc., Aliza Freud has built the largest, most diverse community of female consumers and influencers in America with a network reach of more than 250 million people per month and growing. Along with her team, she helps brands like Hershey's, Prudential, Kraft, Reckitt Benckiser, Coca-Cola and others create and amplify authentic influencer content powered by insights. Aliza considers it her mission to amplify women’s voices across all media – digital, social, mobile, and, through her own podcast, How She Does It. In SheSpeaks, Aliza has created a platform that inspires women to express their creativity, ideas and opinions and provides them endless opportunities to expand their personal influence and build their own profitable businesses along the way. Find out more at http://www.shespeaksinc.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
26 minutes | Sep 13, 2022
S4 Ep21: How To Achieve REAL Impact Using Audio
In this episode we talk to Paul Cranwell about the power of Audio in advertising, particularly for creators. There are some great sound clips to listen to in the episode and Paul and I talk about how the right audio content can make a big impact. Paul is a partnership and business development specialist with over 25-years of experience leading teams in digital, traditional media and advertising, in both media owner and marketing agency positions. Now working for Adtonos, Paul’s relationship development experience is both UK and global, focusing on sales development, marketing, operations, and spanning digital enterprise, media, advertising, commercial radio, advertising agency and e-commerce. His successful track record has included Director positions with some of the UK’s leading radio stations – in key markets, such as Manchester, Birmingham and Nottingham, as well as one of the UK’s leading audio agencies Radio Works/Maple Street Studios (London). Check out https://www.linkedin.com/in/4collaboration/ Learn more about your ad choices. Visit megaphone.fm/adchoices
21 minutes | Sep 2, 2022
S4 Ep20: Top Lifestyle Influencer Farah Sattaur Tells Her Story
Farah Sattaur is a successful lifestyle influencer who shot to fame on the TV series 'Ex On The Beach'. Farah part Filipino and Guyanese has worked with many fashion and beauty brands and tells her story of what its been like over the last 6-years to be a content creator. She recently launched her new make-up brand True Beauty. Follow Farah on Instagram https://www.instagram.com/farahsattaur/ Learn more about your ad choices. Visit megaphone.fm/adchoices
16 minutes | Aug 16, 2022
S4 Ep19: The Wonderful World Of Pet Influencers With Layla Flaherty
Layla Flaherty is the Founder and CEO of Urban Paws UK a pet modelling and influencer agency. She shares her insights on all sorts of pets she represents for campaigns. It's not just cats and dogs that create amazing engagement for brands, but horses, hedgehogs, birds and many more. So whether it's Willow, Walter, Tony or Snowdon they are all available for hire. Most of the content tends to be reels, Layla says, but brands not associated with pets realise the amazing social reach these pets have which is why they work with her. For more information on Urban Paws check out https://www.urbanpawsuk.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
24 minutes | Aug 2, 2022
S4 Ep18: Global Thought Leader With Over 4m LinkedIn Followers Talks About The Growth Of B2B Influence
Founder and CEO of Trinity Consulting, Anthony J James is a global leading influencer in the B2B sector. In 2020 he had 1.6m followers on his LinkedIn profile the only platform he works on and now has over 4m followers. His innovation video content is truly inspiring. In 2020 he launched Influencer Active which is a leading B2B Influencer marketplace for thought leaders, speakers, business experts with at least 30k followers on their LinkedIn profile. Anthony doesn't see himself as an influencer, a term much aligned in his view but a thought leader and specialist in technology and creativity. Find out more here https://marketplace.influencer-active.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
23 minutes | Jul 19, 2022
S4 Ep17: Tiktok Sensation And Cream Tea Expert Talks About Why Her Listeners Want To Adopt Her
One of the funniest Podcasts I have ever done with Jane Malyon whose wonderful wit and entertaining story will have you gripped. She is the owner of a brilliant niche business selling Afternoon teas and has written a book about the quintessential Scone. Her Tiktok videos have attracted millions of views and some have had over 3,000 comments of which Jane has responded to. Her standout English accent is the perfect match for the products she sells and many of her American audiences want to adopt her. You can follow Jane on Tiktok https://www.tiktok.com/@afternoonteajane Learn more about your ad choices. Visit megaphone.fm/adchoices
26 minutes | Jul 5, 2022
S4 Ep16: Ukrainian Lifestyle Influencer Talks About The Importance Of Sharing Facts And News Stories
Armed with civil engineering and journalism/communications degrees, Iryna Fedchenko, the Ukrainian lifestyle influencer speaks 4 languages: Ukrainian, Russian, Spanish and English. She has built a strong online audience with more than 1,2 million followers in Latin America and USA regions. As a YouTube creator with over 800k subscribers, Iryna is a digital ambassador for high-end lifestyle brands like Toyota, Hyundai, Maria Oliver, Binance and others. During her career she has hosted on TV, several major sports events, including, the Winter Olympics in 2014, FIFA Confederation Cup in 2017 and FIFA World Cup in 2018 on networks like Televisa Deportes, Imagen Television and ESPN. Since 2020 Iryna has been a coach for other digital entrepreneurs and gives speeches on media at conferences about how to create impact as an influencer. She stands for immigrant and refugee rights. In this interview she shares the importance that content creators have in sharing opinions and important global news stories as well as her own personal journey at becoming an influencer Follow her on Instagram here https://www.instagram.com/iryna_fedchenko/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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