53 minutes | Aug 12, 2020

What Is Authority Marketing? A Fireside Chat With Drew Mclellan, Agency Management Institute

We have now entered the age of authority marketing. Agency Management Institute CEO, Drew McLellan, sits down with leading Industrial Marketing Agency leader and host, James Soto, to discuss how leaders must take up the mantle and leverage their authority to grow their manufacturing businesses. In this episode, we dive into studies that show that our most important audiences trust industry experts and company leaders more than anyone other than those like themselves. Aspiring leaders of industry will do well to listen in and discover why and how they must leverage their expertise in order to break through the noise and reach their ideal customers.https://agencymanagementinstitute.com/sell-with-authority-book/
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