52 minutes | Nov 10, 2020

The Future of Manufacturing Channel Partner Marketing With Laz Gonzalez, Chief Strategy Officer at Zift Solutions

Learn how to master digital channel marketing strategy for manufacturers with Laz Gonzalez, chief strategy officer at Zift Solutions. Join us as we explore how modern platforms are better enabling manufacturers  to sell to, through, and for their distributors, dealers, and reps. Articles and resources reference in this episode:Connect with Laz Gonzalez on LinkedIn Visit with Zift Solutions online If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.About the ShowAs a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.
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