63 minutes | Sep 8, 2020

The Data Behind the Trend Toward Marketing Through a Recession with Steve Kline, Gardner Business Intelligence

The data doesn’t lie: manufacturers are increasingly marketing their way through recessions. Steve Kline, chief data officer at Gardner Business Media, and James Soto examine multiple studies spanning past recessions and the present pandemic crisis to show why manufacturers who buck the trend to cut back on marketing are outperforming their competition.Check out INDUSTRIAL Insights, our new multi-channel industrial marketing destination for the latest critical trends impacting your industry and insights on how to make marketing the strength of your business.Articles and resources referenced in this episode:Resources to help make marketing the strength of your businessConnect with Steve Kline on LinkedIn Visit Gardner Business Intelligence online Want to know more? Don’t miss out on our upcoming webinar, “The Marketing Opportunity: How to Thrive in Uncertain Times.”Listen and review Industrial Strength Marketing to let us know what you think of the show.
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