49 minutes | Aug 31, 2020

Shaping the Industrial Buying Process, with Dave Necessary, Gardner Business Media

Dave Necessary, director of strategic engagement at Gardner Business Media, dives into ‘Industrial Buying Influence 2020,’ a study examining the behaviors and decision-making unit influencers shaping the industrial buying process. We work our way through the report to discuss insights that industrial marketers, sellers, and business leaders can use to meet the changing demands of the modern industrial buyer.Check out INDUSTRIAL Insights, our new multi-channel industrial marketing insights destination.Articles and resources referenced in this episode:The Study - Industrial Buying Influence 2020Connect with Dave Necessary on LinkedIn Learn more about Gardner Business MediaJoin the INDUSTRIAL community on Facebook, so you don’t miss out on our upcoming webinar, “The Marketing Opportunity: How to Thrive in Uncertain Times.”Listen and review Industrial Strength Marketing to let us know what you think of the show.
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