Why design is not branding
When you think of a brand I bet the first thing you think of is your company's logo. The truth is when it comes to brand that’s only a very small part of it. One of the biggest mistakes companies or individuals make is rushing straight into the “fun” part of creating a visual identity when the reality is without a clear brand strategy you may waste significant investment and furthermore hold your business back from really reaching its full potential. To read more, check out the full article on Inc60.com As always let you know what you think via email, twitter or facebook. Thanks for listening!