25 minutes | Aug 27th 2018

Increasing website conversion rates

In this business podcast, Alastair Mc Dermott (Website Doctor) takes us through all the things we can do to increase our website conversations rates. What does “website conversion” mean? Well, it means getting people to take an action you want them to take on your website. From email sign-up to watching a video or buying your product or service. The conversion rate is the percentage of website visitors that take that action. For example, if you have 100 website visitors and two people bought a product then your website conversion rate would be 2%. In this case, buying a product is the action we want them to take and our definition of a conversion. So why don't more people take the action we want them to take? Alastair highlights these most common mistakes calling them the 7 Deadly Website Sins that leads to low conversion rates. After listening to this podcast you will have a practical list of things you can do to help increase your conversion rates on your business website. For downloads and references in this podcast, or to contact the Website Doctor or Inc60™ read our Inc60 Podcast Notes. If you found this podcast useful please share and tell your colleagues or friends. All feedback welcome at Inc60.com/contact  
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