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InboundBuzz - Inbound Marketing Podcast
44 minutes | Nov 25, 2020
Rand Fishkin on Getting Audience Intel Online & the Future of Marketing in 2021 | Ep.109
Visit www.redpandas.com.au/ep109 for video version, show notes, additional resources and links. Rand Fishkin is one of the most influential titans of the digital marketing world. A renowned author, multiple start-up founder, former CEO of Moz and now SparkToro, an audience intelligence tool, he is also one of the most inspiring and unique individuals you'll ever meet. In this episode we talk about marketing in 2021 and beyond, building a marketing flywheel for growth and a whole lot more. www.redpandas.com.au/ep109 for more.
38 minutes | May 25, 2020
Luke Summerfield on HubSpot CMS vs WordPress (and every other CMS on earth) | Ep.108
Visit www.redpandas.com.au/ep108 for video version, show notes, additional resources and links. In part II of our chat with Luke Summerfield, we cover who HubSpot CMS is for and who it isn't for, HubSpot CMS vs WordPress, justifying charging $300/m+ for a CMS as well as why IT teams actually love HubSpot CMS. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep108 for more.
39 minutes | May 18, 2020
Luke Summerfield on How HubSpot Takes the Pain out of Website Management | Ep.107
Visit www.redpandas.com.au/ep107 for video version, show notes, additional resources and links. In this episode we chat with Luke Summerfield from HubSpot on the big shifts in the web industry as whole, how modern companies treat their website as a product the unnecessary trade-offs businesses no longer need to make when creating and maintaining a website. www.redpandas.com.au/ep107 for more.
23 minutes | Jan 13, 2020
4 Tools to Accelerate Social Media Growth in 2020 + HubSpot Marketing for Enterprise Review | Ep.106
Visit www.redpandas.com.au/ep106 for complete show notes, additional resources and links. Do you ever get the thought that you could be doing more on social media? You're using the same hashtags as your competitors, targeting the same interests on Facebook, creating the same type of stuff? Well in this episode Moby share 4 of RedPandas favourite tools to help accelerate your social media growth in 2020. Plus, the new HubSpot Marketing Enterprise Hub. Is it any good? Is it all hype or is it substance? And on a side note, what can we learn from how they launched Marketing Hub Enterprise to promote our own brands. Find out in our review. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep106 for more.
16 minutes | Jan 5, 2020
5 Big Social Media Macro Trends for 2020 | Ep.105
Visit www.redpandas.com.au/ep105 for complete show notes, additional resources and links. Social Media had a whirlwind of a year last year didn't it? From exciting new social media features, to fraudulent influencers and fake followers, to new algorithm changes and even an emerging player in TikTok. So where's social heading this year? In this episode Moby discusses 5 big macro social media trends that will dominate the landscape in 2020. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep105 for more.
29 minutes | Dec 31, 2019
How Google Has Forever Changed SEO in 2020 | Ep.104
Visit www.redpandas.com.au/ep104 for complete show notes, additional resources and links. We're all trying to outrank someone on Google but did you know that 50% of all searches result in zero clicks because users are finding what they are looking for without clicking away? Plus 14% of all clicks Google sends back to it's own properties like Google News, Images and Youtube! In 2020 Google has changed SEO forever and in this episode I talk about what that means practically for your SEO and Content strategy moving forward. Plus I talk about the hottest ad option on Facebook Ads drawing low CPC and CPA and how you can make them work for you - all that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep104 for more.
19 minutes | Aug 27, 2019
Google Indexing Podcast Audio + New Google Question Hub | Ep.103
Visit www.redpandas.com.au/ep103 to watch the video version, complete show notes, additional resources and links. Not that you needed another reason to get into podcasts but Google is now indexing podcast audio content in it's search results, we talk about what that means for the world of podcasting. Also in this episode we talk about the new Google Question Hub and how you can use it to identify content gaps your competitors are not talking about. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep103 for more.
28 minutes | May 19, 2019
Is HubSpot Too Expensive? Marketing Takeaways from Facebook’s F8 Conference | Ep.102
Visit www.redpandas.com.au/ep102 for complete show notes, additional resources and links. F8 is more than a bunch of Facebook geeks in a conference hall listening to Zuckerberg-isms, it's Facebook's annual conference where they announce their Facebook, Instagram, Messenger and WhatsApp roadmap. I talk about what this means for marketers and subsequently, what some of your competitors are already doing PLUS, is HubSpot too expensive? It's a question I get asked almost weekly and my answer is probably not one everyone agrees with, all that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep102 for more.
25 minutes | Jan 13, 2019
Slay Goals Like Google in 2019 + How to Facebook Chat Blast | Ep.101
Happy New Year! Welcome to episode 101 and our first for the 2019 season :) In this episode we share the OKR framework Google uses for objective setting and tips on how you can implement it to. Plus the latest news on Facebook Subscription Messaging (aka chat blasts) and how you can get started yourself. www.redpandas.com.au/ep101 for more.
30 minutes | Sep 16, 2018
#INBOUND18 Day 4: Mari Smith on Facebook Marketing, Service Hub w/ Mike Redboard & CRO | Ep.100
Catch our final #INBOUND18 wrap-up episode for day 4! In this episode we summarise Bradley Friedman's presentation on increasing website conversions. Bradley Friedman is from Lucky Orange, a platform that records heat maps, website recordings, conversion funnels and form analytics. We also caught the 'Queen of Facebook', Mari Smith and her presentation about Facebook Marketing! Choc full of new stats, insights and recommendations. PLUS: Don't miss out interview with HubSpot's Michael Redbord, General Manager of Service Hub at HubSpot. Michael talks about what problem Service Hub addresses, Service Hub features and it's relationship with the new flywheel model of growth. Catch the video interview with Michael and complete show notes @ www.redpandas.com.au/INBOUND18
30 minutes | Sep 7, 2018
#INBOUND18 Day 3: Marcus Sheridan on Trust, George B on Video & LinkedIn w/ Michaela Alexis | Ep.99
We've got a choc full of knowledge bombs in our Day 3 #INBOUND18 recap! We cover George B's 10 Video Marketing Framework tips where George breaks down video strategies such as using video in email signatures, proposals, on your website, landing pages and more. We also cover the #kingofinbound Marcus Sheridan and his session on 7 Keys to Creating Content that Dramatically Moves the Sales and Marketing Needle. Marcus shares a blueprint on what makes successful companies stand out miles from their competition in terms of trust and growth Last but not least we cover the Michaela Alexis breakout on How to Build a Mega Personal Brand on a Mini Budget. Don't miss out interview with her at the end too where she shares some killer tips that will help you stand out in the LinkedIn newsfeed. Catch the video interview with Michaela and complete show notes @ www.redpandas.com.au/INBOUND18
30 minutes | Sep 6, 2018
#INBOUND18 Day 2: Review of Brian & Dhamesh Future of Growth Keynote | Ep.98
Catch up on daily highlights on #INBOUND18 here! On day 2 we extensively review the annual famed Brian Halligan & Dharmesh Shah keynote, critique breakdown sessions and have a vent on a major flaw of #INBOUND18 Stayed tuned to hear more about Brian Halligan's New Flywheel Growth Model and how you can use it to embed customer-centricity for differentiation and growth! Plus we chat to Nissar Ahamed rom the Atomic Reach and discuss how they use AI to power and optimise your blog posts, emails, text ads and more! Catch the video interview with Nissar and complete show notes @ www.redpandas.com.au/INBOUND18
25 minutes | Sep 5, 2018
#INBOUND18 Day 1 Recap: New HubSpot Marketing Updates and HubSpot Video | Ep.97
Miss the first day of HubSpot or weren't eligible to attend partner day at #INBOUND18? Fret not! Catch our daily highlights in this #INBOUND18 pop-up series! In this episode we discuss all the all new HubSpot Marketing updates across HubSpot Free, Starter, Professional and Enterprise! Plus we chat to Marcus Andrews from the HubSpot Product Marketing Team about the all new HubSpot Video hosting platform! Catch the video interview with Marcus Andrews from the HubSpot Product Marketing team @ www.redpandas.com.au/INBOUND18
50 minutes | Aug 26, 2018
Remington Begg's Chatbot Masterclass: Everything You Need to Know | Ep.96
Visit www.redpandas.com.au/ep96 for video version with on screen demos, examples, show notes, additional resources and links. Impulse creative are arguably at the forefront of the conversational marketing scene. In this episode we chat with Remington Begg CEO @ Impulse Creative for a true masterclass on chatbot and conversational marketing. Remington discusses the pro's and con's of using Facebook bots, the opportunity with HubSpot's Bots and Drift. He also shares actual examples and workflows, one that saw a 22% increase in landing page conversions simply by deploying a chat bot. www.redpandas.com.au/ep96 for more.
26 minutes | Aug 26, 2018
HubSpot Reporting Options & Preparing for #Inbound18 | Ep.95
Visit www.redpandas.com.au/ep95 for complete show notes, additional resources and links. HubSpot, like any Marketing Automation suite, can be a powerful an invaluable tool to nurture your leads into customers. One of the biggest problems we see however, is how do you extract all that juicy data about where your leads and customers are coming from, sources and other pipeline info in one easy to use and understand place? In this episode we discuss HubSpot reporting, what's it's great for, limitations and alternatives. www.redpandas.com.au/ep95 for more.
38 minutes | Aug 12, 2018
Rise of Chatbots, Messenger Bots & HubSpot Conversations | Ep.94
Visit www.redpandas.com.au/ep94 for complete video interview, show notes, additional resources and links. Chat bots, Facebook bots, messenger bots, what's it all mean and why should marketers care? Elissa Hudson, ANZ Marketing Manager @ HubSpot talks all things chat bots as well as a quick insight into HubSpot's new Conversations tool now live and available for free! www.redpandas.com.au/ep94 for more.
19 minutes | Jul 15, 2018
How to See Competitor Facebook Ads + Instagram TV Predictions, Tips | Ep. 93
Visit www.redpandas.com.au/ep93 for complete show notes, additional resources and links. Learn how to use Facebook's new feature that allows you to see all your competitor facebook and instagram ads (and how they can see yours!) Plus learn more about Instagram TV. Learn about what it is, why you should take notice, how Instagram plans to chomp off YouTube market share and some tips you should employ for first mover advantage. www.redpandas.com.au/ep93 for more.
46 minutes | Jun 11, 2018
How to Get Results on Ever-Competitive Facebook Ads with Adespresso | Ep. 92
Visit www.redpandas.com.au/ep92 for complete video interview, show notes, additional resources and links. Facebook advertising in 2018 isn't like it was even a year a go. Cost per clicks are rising fast, the market is becoming ultra competitive and consumer negative sentiment towards salesy ads is increasing. In this episode we chat with Massimo Chieruzzi, Facebook marketing expert and mastermind behind the most powerful Facebook Ads toolset, Adespresso. Massimo shares best practice tips, processes and absolute dynamite that will help you get more sales and leads from Facebook Advertising. www.redpandas.com.au/ep92 for more.
25 minutes | Jun 4, 2018
Video Marketing & Distribution Lessons from Sydney HUG | Ep.91
Visit www.redpandas.com.au/ep91 for complete show notes, additional resources and links. Fresh off presenting at Sydney HubSpot User Group, Moby takes us through a masterclass on video marketing at every stage of the buyer's journey, the 3 types of videos you must start with and a sample funnel you can create utilising video as well as other distribution tips. www.redpandas.com.au/ep91 for more.
53 minutes | May 20, 2018
George B on Lessons from a Six Figure Generating Podcast & Career Goals/Ceilings | Ep.90
Visit www.redpandas.com.au/ep90 for the video version, show notes, links and resources. George B Thomas is an ingrained fixture in the inbound marketing world. George is a speaker, podcaster, HubSpot trainer, digital marketer and now Inbound Evangelist at Impulse Creative. We chat to George about: - The formula for a successful podcast? - How HubCast generated $100,000+ in revenue - George's big move from a senior position from a large agency (Impact) to Impulse Creative - Letting goals anchor your career decisions - Dealing with the 'Am I good enough?' question - Conversational marketing and more! Visit www.redpandas.com.au/ep90 for show notes and bonus content
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