Listen Now

SendGrid CEO Sameer talks with Harry Hawk about marketers sending triggered messages through multiple often simultaneous channels.  "Senders can easily design any workflow based on the user behaviors that are most relevant for their business and customers."   Email is not the only way to reach a consumers, and today it also isn't always the best way. Password resets, second level authentications, along with order and delivery confirmations are just four examples of critical messages that are often best send through in-app notification or via SMS, or in combination with email.   Triggered email is one of the most powerful ways companies can meaningfully engage with their customers and drive marketing ROI. For many marketers, existing triggered email tools are prohibitively complex, expensive, and demanding of developer time. The Threads service from SendGrid allows marketers to enable multiple triggered notifications that were once the exclusive domain of programmers and developers.     Learn more about Treads.   Sameer Dholakia bio: Sameer Dholakia has nearly 20 years of experience in successfully bringing high growth, disruptive cloud and enterprise software solutions to market. Prior to joining SendGrid, he served as Group Vice President and General Manager of the Cloud Platforms group at Citrix, driving the company’s product strategy for cloud infrastructure and server virtualization.   Sameer joined the company in 2010, when Citrix acquired VMLogix, where he served as CEO and doubled revenues during each year of his tenure. Prior to that, he worked for 12 years at Trilogy, where he held key leadership roles in sales, business development and product management and helped the company grow from a start-up to a $300 million business. Sameer received Bachelor’s and Master's degrees from Stanford University and an MBA from Harvard Business School.   SendGrid company profile: SendGrid is the leading email delivery platform for email that matters. SendGrid's proven, cloud-based email platform successfully delivers over 20B customer engagement email

Dan Slagen from Crayon.co talks with Ciprian about why Inbound.org put out a site redesign. Dan asks about intentions, tools, insights, and time frames.  You can see the before and after by visiting this forum on Inbound.org --> http://inbound.org/discussion/view/what-do-you-think-of-the-redesign-to-inbound-org

The team at Crayon recently analyzed 50,000 leading brands to determine how companies are choosing (or not choosing) to feature video on their home page. In addition, we analyzed trends like autoplay to measure which tactics are most popular for marketers. Get the report here: https://www.crayon.co/success/state-of-video-report/ 

When the the job comes along.. what is your move for landing it? Do you have a go-to #HustleMove? Do you have a hustle hero? Smit Patel and Harry Hawk talk about some of the moves they have used to land jobs.. Do you have a fav. move? Tell us below!   

This Podcast accompanies an AMA (Ask Me Anything) that is taking place Monday Oct 5, 2015 on Inbound.org with Sarah Stahl. Sarah Stahl talks about using KPIs, Social Media and Inbound Marketing techniques for Customer service and support.

Harry and Mary talk about the week ending Oct 4th. Mary  talks about "breaking AMA News." In addition to VIP AMA's Inbound.org will now feature weekly AMAs active folks in the community here; a great way to meet, greet, and GRILL.. your fellow Inbound.org members. The first one will feature social analyst and inbound.org member Sarah Stahl.  We also have a full slate of upcoming VIP AMAs including Scott Monty, and Ann Handley.  Mary talks about two posts this week from Dharmesh Shah including one about original posts Medium and one about 16 tips for speaking in front of 14,000 people.

If sharing audio is hard, that also means discovery of audio is a hard problem as well. Since Google doesn't index audio, it is even harder.  Since audio is linear users have a hard time jumping from one part of an audio program to another, which also makes sharing hard. CLAMMR attempts to solve that problem by making audio snippets each to share. If they are easy to share, they maybe also easier to discover. With the addition of playlists it's possible to chain together a few audio nuggets that really align with your key personas.

Felix Cha creates richly detailed and highly produced video on a full time basis. His internal clients are trying to sell products, support an event or explain a complex feature. Felix talks about why these sorts of videos may not play well on YouTube or Facebook… and he explains why even though it is free, his employer (Unbounce.com) doesn’t host on YouTube. There is an overtime conversation that continues from where this interview ends. It is available on TalkingAboutEverything.com.

Lloyd used Sidekick from HubSpot to help find speakers for his startup oriented conference. Once he secured enough speakers, he used their "brand" power to sell out the conference 45 days early. Lloyd used very careful and focused email outreach. He didn't use any form letters, but he also kept each hand crafted email short and easy to read. They were also really well researched. Emails dripped out informing the recipients of his progress. The first Traction Conference took place in Vancouver in June (2015). The 2nd conference will take place Oct 8th, 2015 in San Francisco. Learn more at http://www.tractionconf.io/ Use the code INBOUND for a discount. The Unicorn’s Horn covers recent case studies from the world of Inbound Marketing. We dialogue with the Marketers who planned, executed and tracked them. New episodes of The Unicorn’s Horn are released on Mondays and Thursday.

Justin McGill talks with Harry Hawk about LeadFuze a tool for finding influencers, the email addresses and their social graph.  Justin McGill left the digital ad agency business to create LeadFuze a SAAS based lead generation tool. https://www.leadfuze.com/ The Inbound Toolbox showcases online marketing tools and hacks (and how to use them). We discuss how to achieve quantifiable results with new tools or new features of old ones. New episodes every Tuesday.

INBOUND15 had more than 13,000 people attending. It was Harry's and Mary's first "Inbound" and it was amazing. Mary was able to meet lots of members from the community plus Seth Godin. Harry helped make 15 video interviews plus 5 podcasts and see Marc Maron speak live. On the we are collecting notes from community members taken at INBOUND15 so if you have notes to share or would like to see what you may have missed visit inbound.org today and search for "notes" in the search box. Inbound.org is still looking for new "original posts" and anyone wishing to submit one or a story idea can email editor@inbound.org  Inbound community manager Mary Green and co-host Harry Hawk discuss what’s hot, what’s trending, and what’s coming up in the week ahead.. With roughly 110,000 members and growing, there’s always something happening on Inbound.org.  A new episode is released every weekend to keep you informed while you’re mowing the lawn, walking the dog or planning out the week aheadspectaularspectaular 

Harry and Smit discuss new ways to job hack. Harry talks about the value of finding marketing work via Inbound.org/jobs and Smit picks several jobs from the board and goes through the steps he would take to land those jobs. Smit has a really good sense of how to break through and impress. Smit also talks about famous job hacks like a music video or a targeted ad campaign. We would certainly like to know your ideas on how to hack the jobs we mention and your honest review of this episode. New Episodes of Job Hacker are released every other Wednesday on Inbound.org | Are you ready to Hustle? Are there tricks that really work?. Pick up tips about marketing jobs & qualifications and learn what every Marketer needs to do to snag their next dream job.  

Dan Slagen the VP of Marketing at Crayon.co talks with Harry Hawk about requiring users to sign up to use Crayon.co. Although always free to use and still free, the testing implemented by Dan and his team required the submission of an email address. Additional testing included verification of the email and the use of pop-up modals to "drive" increased uptake.   Users, engineers and even marketers at times can shy away from the use of popup modals, and gating access to a site but requiring an email is a small price compared to a paywall. Dan was able to increase conversions 700% and more importantly once Crayon.co started to aquire email addresses, they were able to engage the users around new features and funcationality. That was one of the best aspects of the test --> being able to communicate directly with the users of the site.  

Venchito Tampon Talks about Link Building and His Site Digital Philippines.net with Harry Hawk. Mr. Tampon provides an example of his workflow used for Link Building and a case study with results.  Venchito Tampon was listed in Inbound.org's Elite 22 Under 22; one of 22 global marketers who are under 22 years of age. Venchito is well known across the Internet. You can find his Reddit AMA here (https://www.reddit.com/r/bigseo/comments/2fbrso/hello_i_am_venchito_tampon_founder_of_digital) 

Yomna Makky is a content marketing specialist with the Idea Cloud Inbound Marketing Agency which is the first Inbound Agency in Egypt. They can be reached on Twitter @IdeaCloudAgency   Ms. Makky is a Senior Content Marketing Specialist, Inbound Marketing Seed and a NLP practitioner. Her responsibilities at Idea Cloud include: create written and visual content for the purpose of achieving the marketing objectives. plan and execute content marketing campaigns and projects to generate website traffic and lead generation. assist in creating content for achieving the Public Relations objectives. assists in developing and handling external communication with influencers and media representatives to place stories about company news and other initiatives. Yomna's Story:IN April 2014 I began the first working experience in my entire life as a trainee at School of Marketing - IdeaCloud Agency (the 1st Inbound Marketing Agency in Egypt) I have work as a Social Media Marketer as an Intern mainly on Facebook and Google Plus, then I shifted to Content Marketing as my stepping stone to achieving my dream career which is Quality Assurance. Apart from that, I have attended an NLP Practitioner Training at Mentarcise and this was one more dot connected to what I am passionate about. I believe I am on a quest to help people reawaken their magical powers and abilities, working on merging both experiences with marketing and NLP to come up with the best practices for Quality Assurance of Inbound Methodology and the development of Humans career wise and personal wise. Contact Yomna at: @YomnaMakky LinkedIn Egypt or Facebook   The Unicorn’s Horn covers recent case studies from the world of Inbound Marketing. We dialogue with the Marketers who planned, executed and tracked them. New episodes of The Unicorn’s Horn are released on Mondays and Thursday.

Mary announces that the site hit 100,000 members, and has notes that this month we are close to hitting 500k visits. Mary talks about posts from Lauren about jobs, and how to apply for a job. She also talks about a ChartMogul AMA, and a forthcoming AMA with HubStaff.

Harry Hawk talks with early YouTube phenom Adam Schleichkorn. Adam has had several YouTube channels over the years (with a combined more than 54 Million views).     

Harry Hawk talks with Lindsay Kelly about using the team tool Slack. Lindsay is the Chief Marketing Strategist at Prospect Builder in West Palm Beach, FL. Lindsay's team is remote and she is able to "run" that team, including develop some team culture using several of the features within Slack.

Danny Prol is an international marketer. He grew up in Spain, works in Paris and had an internship (virtually) in the Netherlands. Danny was featured as one of the 22 under 22; active marketers who are under 22 years of age. This is a profile of Danny's journey and some highlights from his current work. 

Inbound community manager Mary Green and co-host Harry Hawk discuss what’s hot, what’s trending, and what’s coming up in the week ahead.. Harry and Mary talk about the week of August 17th.. All about new podcasts from the Inbound Podcast Network, an original post from Crayon.co added by their VP of Marketing Dan Slagen (@danslagen) and a link to a post on Medium added by LRN CEO Nathan Bernard (@lrn_app) about how Lrn earned 1,000 up votes on Product Hunt on their launch day. With roughly 80,000 members and growing, there’s always something happening on Inbound.org.  A new episode is released every weekend to keep you informed while you’re mowing the lawn, walking the dog or planning out the week ahead