Why Sears Could Have Been Amazon—Featuring Craig Herkert
In this episode we cover:How Craig defines digital transformation [1:35]What are the biggest upsides of using digital for companies? [3:11]What is holding the transformation back? [6:12]Craig’s advice for executives and business leaders: How to get started using digital? [9:14]COVID-19’s impact on the retail industry [11:10]What online shopping can and can’t do [15:06]The future of remote work after COVID-19 [17:13]Rapid Fire! Fun facts and fast answers with Craig [25:06]How does Craig stay current with digital? [24:54]What’s the next big thing in digital? [27:30]Kathy & Gino's "Key" Takeaways [31:00]Links and Resources:Follow NYU Marketing Professor and Digital Thinker Scott Galloway on TwitterFind Craig Herkert on LinkedInKey Takeaways:Companies that don’t go digital simply will not surviveWhat’s holding digital back? The people with an opposition to change. Individual “primal” survival always trumps survival of the “herd.”As a leader, you have to empower your people to change, and give them the tools to make it happen.Digitized curated “in-store” experiences are the future of retail.Craig’s Favorite Band or Musician: Miles Davis!