48 minutes | Jul 15th 2020

Small Bets Placed Often—Featuring Jen Swanson

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In this episode we discuss: Jen Swanson Introduction [1:10]How does Jen define digital transformation? [1:48]What is the biggest upside for businesses? [3:30]What is holding companies back from integrating digital?  [6:50]An Evolution from Project to PRODUCT management & focus [9:40]How does product over project mindset work in day-to-day practice? How Jen goes in and helps companies. [15:45]What are the core characteristics of a good product manager? [20:08]Jen is technology “agnostic," meaning she doesn’t know how to build technology; so how does she bring technology out of IT and integrate it into the business? [24:00]“Business People” vs. “Technology People” [27:15]What does it mean to apply “Agile” principles to make an entire business better? [29:15]Rapid Fire! Fun facts and fast answers with Jen [33:50]Wrap up Questions: How does Jen stay current on all things digital? What is the next big thing in digital transformation? [37:35]Kathy & Gino’s “Key” Takeaways [41:30]Links & Resources:Connect with Jen on LinkedInFollow Jen on TwitterJen Swanson's Company WebsiteProduct Management Resources and Newsletter - 280 Group"Key" Takeaways: Projects end but products endure. Meaning digital platforms stop evolving the moment you stop working on them. Digital products must be cared for and nurtured over time.Agile vs. agile. Big "A" Agile is the  formalized software development process, little "a" agile just means adopting "Agile" principals and applying them throughout departments like HR, Operations, Marketing—agility is not just for IT. Happy employees make happy customers. Digital  makes it easier for employees to do what they do.Change mindset from digital supporting strategy to digital being THE strategy.Jen's Favorite Musician: Paul Simon
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