29 minutes | Jul 16th 2020

Let's Get Digital—Featuring Kathy Hollenhorst and Gino Giovannelli

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In this episode we cover:Gino Giovannelli Introduction (1:00)How Gino defines digital transformation (1:45)How do you keep all the moving parts of digital straight? (3:30)What are the upsides in favor of digital transformation? (6:06)What is holding companies back from doing digital well?  (8:58)The importance of vision and strategy; leadership's role in digital transformation (12:34)Who benefits when a company goes digital? (15:40)Rapid Fire! Fun facts and fast answers with Gino (18:50)Closing Thoughts - How do we stay current with digital?  (21:35)Links and Resources:Download our "Wheel of Digital Transformation" VisualMalcolm Gladwell’s Revisionist History podcastEssentialism: The Disciplined Pursuit of Less by Greg McKeownSimon Sinek's A Bit of Optimism podcastThe Digital Marketing Podcast from Target Internet Why We Buy by Paco UnderhillConnect with Gino on LinkedInConnect with Kathy on LinkedInKey Takeaways:[On digital strategy  and action] Think big, start small, move fast.[On learning how to use digital] "Immerse yourself in situations where you're forced to figure it out...Don't ask yourself if you HAVE done it; ask yourself if you CAN do it." - Gino GiovannelliThere are 2 main buckets of digital transformation: 1. People (enablers, process) and 2. Touchpoints (customer experience, responsive design, technology, analytics)The biggest winner of digital transformation is the customer.Gino's Favorite Band: Rush!Kathy's Favorite Band: U2
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