45 minutes | Oct 18th 2020

If You Host It, Will Anyone Actually Come? — Featuring Wendy Blackshaw

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In this episode we cover:[1:10] Wendy Blackshaw Intro[2:13] A high level look at Wendy’s career journey[3:30] When did Digital "kick-in" during your career?[5:00] Wendy’s introduction to Digital[6:36] How did Wendy leverage Digital for her work as Senior VP of Marketing on the Super Bowl LII Host Committee?[8:11] What is Wendy doing with Digital at present?[10:40] Wendy’s work on NCAA Women’s Final Four 2022 and the impact of Title IX[13:14] Creating Digital assets: how to add value to event sponsors & partners without a roadmap[17:40] Gino & Wendy talk Super Bowl event craziness & why their partnership was so successful[21:05] How does Wendy find great people who understand digital?[22:45] Does Wendy prefer to work with generalists or specialists?[26:30] How do you keep your team engaged and willing to learn and the grace to figure it out?[28:35] Rapid Fire: Quick Questions & Fast Answers with Wendy[30:26] Wrap Up- How does Wendy stay current in Digital?[31:45] What’s the next big thing in digital?[34:35] Key Takeaways with Kathy & GinoLinks & Resources:Find Wendy on LinkedInContact Wendy by email: wblackshaw@gmail.comRead this article about Wendy's work as CEO for the NCAA Women's Final Four 2022 & MNSE OrganizationKey Takeaways:When you haven’t done something before, lean on your experience, trust your gut and source experts to help you strategically “make it up” as you go along.Digital can be used to make events bigger than just ONE event on a specific day. Think of an event as an ongoing brand to expand it’s impact. The reach of digital allows you to always be marketing.Content is key. Get others to help you tell the story. Leverage content from other sources, regardless of who sourced it. Over-deliver value to clients or partners. Make it easy for others to market for you.Successful roll-out of marketing campaigns comes down to trust for leaders. Give guidelines to people, give them digital a toolkit and let them go. You can always edit and change the content as you go. Find people with a CAN DO passion over a HAVE DONE skillset.  
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