Ep 11 - Marketing Communications in Broadcasting - w/ Roger Thornton
We're back with episode 11 of the In the Hub podcast! In this episode, Neil speaks to Roger Thornton - Chairman on the Exhibition Committee @ IBC and long-time Marketing and PR professional in our industry. Roger recalls how he got started in broadcasting and media, gives his advice on communicating effectively as a company during COVID-19 and whether all publicity really is good publicity. Enjoy!