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In The House
48 minutes | Nov 30, 2022
111. Amanda Wood Cook - The Power Of Storytelling in Real Estate Marketing
Amanda Wood shares her three great passions with us: music, family, and creative marketing. As a singer, songwriter, actor, and with seven hit albums, she is known on stage for her sultry and unique voice. On the North Shore, she is Amanda Wood Cook, the Marketing Director for Next Door Real Estate Group which translates to 'Here to Facilitate the Next Steps in Your Life'. One of the perks of this new role is working alongside her husband, Jesse Dean Cook. "I'm out there farming. And he's out there harvesting," says Amanda. As @northshorenextdoorgroup continues to cast a wider net of international coverage, she recognizes how important the local market is too. Reaching out to the agents and personally inviting them to agent open houses creates the buzz and energy on a new property listing. She adds that by generously re-sharing stories on social media, it holds a clout and currency as agents want to be seen and they want to to be recognized for actively searching for properties for their clients. After investing $75,000 on rebranding the company, Amanda recommends asking these three questions before spending money on marketing: 1) Is this getting me a direct return on investment, 2) Does this give me an extra level of credibility? Visibility equals credibility. They can't place you where they know you from, but they recognize your name, and 3) When do you address, 'is this my ego'? Is my ego in charge of my decision? Follow @amandawoodmusic to have her perform at your next event. Website: https://thenextdoor.ca/ Instagram: https://www.instagram.com/thenextdoorgroup/
39 minutes | Nov 23, 2022
110. Jesse Dean Cook - Delivering North Shore's Most Comprehensive Housing Report
Jesse Dean Cook is the owner of Next Door Real Estate Group specializing in the North Shore community serving residents from Deep Cove to Lions Bay. His ability to speak Mandarin and respect for all cultures, expertise in building products and construction, and his love for numbers has become his secret weapon to becoming a top producer. “The numbers don’t lie no matter what language you speak, I would slice and dice data with spreadsheets and that would get the deal done or get the listing that was representative of the product. This separates you from someone coming in there at a listing presentation who doesn’t know what's going on in the market, says Jesse. Jesse gives us insight on the hotspot neighborhoods on the North Shore, what it takes to be an effective real estate professional, and how to navigate conversations with buyers and sellers in our current market. Website: https://thenextdoor.ca/ Instagram: https://www.instagram.com/thenextdoorgroup/
21 minutes | Nov 16, 2022
109. Building Credibility - 8 Creative Ways To Set You Apart From Your Competition
You are one in a sea of thousands so how do you establish a strong position as a real estate agent in your market? Connecting with your target audience at a more meaningful level while building credibility will set you apart from your competition. Because credibility is built overtime and organically, the more you gain their trust, the more your potential clients will value you as an expert. Toni and Jenny share their trade secrets to how they leveraged a variety of resources and tools. Building credibility through thought leadership, earning coverage in the press and local media, and becoming involved in strategic community partnerships all just some of the ways to define your public persona. If you are searching for new, out-of-the-box real estate lead generation ideas, they’ve compiled a list that has worked for them over the years. You’ll learn to differentiate yourself by clearly articulating who you are and what you stand for. Remember, you want to build a compelling and memorable brand not just when you are in the room, but you want to get people talking about you when you are nowhere near that room.
46 minutes | Nov 9, 2022
108. Sidra Subzwari & Mandeep Basi - Fraser Valley's Luxury Real Estate Team
As seen in BC Business, Peace Arch News, and Yahoo! Finance, Pacific Real Estate is composed of two team leaders, Sidra Subzwari and Mandeep Basi. Sidra, with a background in sales and marketing, started in the real estate business when she was 23 years old. Mandeep, with a background in wealth management is a master at number crunching and has one of the strongest work ethics in the business. Together, they are the #1 Fraser Valley team from the Angell Hasman & Associates luxury brokerage. Their portfolio includes over $500M in home sales spread across White Rock, South Surrey, and Langley and ten pre-sale projects including one on Vancouver Island. “You’re never too small for the business”, Sidra continues to say “go after business you love…I would look at these photos of these homes and say I love that kitchen”. I’m going to show it and bring my feminine energy to show it. I’m going to talk about things that guys will miss.” Sidra and Mandeep share their tips on going after business they love, how to be the go-to expert in the luxury resale and pre-sale market, and how to keep a sustainable business all whilst prioritizing personal life. Website: https://pacificrealestate.ca Instagram: https://www.instagram.com/pacific.realestate/?hl=en
52 minutes | Nov 2, 2022
107. Lucas Mattiello - Becoming A Confident Public Speaker
Lucas Mattiello has been helping leaders, ambitious professionals, and entrepreneurs become confident speakers on stage and on video over the past 12 years. Applying his stress management and personal development techniques to public speaking, Lucas created a revolutionary system called the Hierarchy of Confidence. “Are you here being viewed or are you here to be seen? A lot of people show up, but it’s an armoured version of themselves. When you see vulnerability, it’s not a threat, but as a way to connect authentically with the right people; and that’s the superpower,” says Lucas. In this episode, Lucas provides advice on how to speak authentically, how to make your message more impactful, attract your ideal client or audience, and how to keep your composure when you are at a loss for words during your presentation. Learn more about his small group workshops at LevelUpLiving.com. Website: https://levelupliving.com/ Instagram: https://www.instagram.com/lucasmattiello/
34 minutes | Oct 26, 2022
106. 60 Day Challenge - 3 Key Steps To Take Charge of Your Time
It's more important than ever right now to focus on your priorities, making good habits, and putting energy into the right areas of your business. And as you enter into the new year, imagine your pipeline stuffed with great opportunities. More action creates attraction. Now let's get down to documenting your daily calendars and schedules for the next 60 days. In this episode, Toni and Jenny share three key steps to scheduling and how they use their schedule to their highest level so they can show up and serve. First, change your language from labeling it a prospecting call to a customer service outreach. Second, make it a daily goal where 50% of your day are income-producing activities. And finally, consolidate, remove, and merge; this goes for cleaning up the space you work in, the multiple inboxes and accounts you manage, and the CRM you must maintain. Don't overlook these micro-opportunities. The tiny details they share in this episode offer the greatest potential!
50 minutes | Oct 19, 2022
105. Natasha Purnell - Creating A Workplace Culture To Increase Sales & Client Loyalty
As Chief Cultural Officer, Natasha Purnell's job is to keep Park Insurance's employees happy. Her goal is to directly impact all the employee's ability to feel passionate about their daily contributions and capacity for happiness in the workplace. Higher employee engagement and satisfaction has proven to have key business outcomes of upwards to 14% higher productivity, at least 18% higher sales, more than 10% higher productivity, and an increase of 10% in customer loyalty. It can also contribute to a significant decrease in employee turnover and minimize at least 40% of employee mistakes and safety incidents. "Culture is more of a feeling than it is something that is tangible," Natasha explains. In this episode, we review why culture is important, the key elements to employee engagement, and how a positive culture can grow your business and client satisfaction. She also provides ideas of fun and friendly culture building challenges and cool company perks you can start implementing today to build an amazing workplace culture. Linkedin: https://www.linkedin.com/in/purnellnatasha/
52 minutes | Oct 12, 2022
104. Victoria Ballantine - Women In the Home Inspection Industry
After owning and running a high end, custom build construction and renovation company, Victoria Ballantine decided to put her knowledge and skills to great practice and become licensed as a home inspector. Victoria is the only female inspector in the Lower Mainland; she was afraid to market herself and wanted to be taken seriously. We can all agree that women are underrepresented in the home inspection industry and Victoria is no stranger to working in industries that are male-dominated. However, the response has been inspiring and her clients have encouraged her to embrace the experience. Victoria gives advice to women on how to enter this industry, the low overhead costs to run her business, and which home improvements pay off the biggest return on investment. She loves educating her clients and appreciates the opportunity to safeguard their investments. Check out Allegiant Inspections and Home Inspectors Association of BC (HIABC) to learn more about starting a home inspection career. Website: https://www.allegiantinspections.ca
67 minutes | Oct 5, 2022
103. David Allison - The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
Imagine convincing people to do something that is in their best interest. We dive into behavioural science with David Allison as he helps us understand how we can use psychology, sociology, and neuroscience to better our business. The Valuegraphics Database, and the strategy that led to the careful and scientific protocol, provides a competitive edge for companies to improve their customer relationships while increasing the financial value for the customer. Relationships with customers become deeper and richer all while becoming less transactional. With this trust, a business can work more effectively to speak to the deepest foundation of a customer's beliefs and tenets. Revealed by a global database from all regions, "there are only 56 things that are important enough to enough people in the world to be considered core human values. The big message to take away is that we are all human. All our decisions, all the behaviours, all the emotions, everything about us, who we are, who we are to become, starts with our Values," says Allison. Coming this Fall, David Allison releases his latest book, The Death of Demographics. All of the six sections including the case studies teaches people to harness the power of shared values. Register at valuegraphic.com to enjoy an excerpt and be the first to know when David's book is available. Website: https://valuegraphics.com/ Instagram: https://www.instagram.com/valuegraphics/
52 minutes | Sep 28, 2022
102. Chaufa Nguyen - Mastering the Closer Mindset
Passionate about helping entrepreneurs set the right sales mindset, Chaufa Nguyen shares her signature methodology to becoming a master closer to getting dream clients to sign on with ease. By understanding the psychology behind selling, you can throw out the mundane scripts and templates. After years of working with real estate agents, Chaufa has found commonalities among those who are struggling to make consistent sales. Her work includes helping you reframe sales calls while cultivating the best energy and confidence, leading the conversation through influence rather than convincing, and dealing with sales objections. Her tough love approach gets you to work on your authority, relatability, social proof, and specificity throughout your interactions with clients. With her support and coaching, you can work smarter and more effectively to close more deals. Website: https://chaufanguyen.com/ Instagram: https://www.instagram.com/chaufanguyen/
43 minutes | Sep 21, 2022
101. Carleigh Hofman - Advisory For The Most Prestigious Properties & Discerning Clients
Joining the elite circle of real estate advisors with the Engel & Volkers Whistler office, Carleigh Hofman has been a top producer year after year since getting her licence in 2016. Her ever-evolving knowledge of the real estate market paralleled with the time she takes to fully understand every client's wishes has afforded her the right to more business and referrals. "Every agent is capable of bringing the same thing to the table. We all have access to the same tools, the same resources, the same marketing platforms. We can go in and pitch the video and the photos...those are automatic for me. Everyone has a story and it's captivating the story to be able to sell it properly." She continues, "Dig in deep with them as to what part of the home do they love the most, what is it that they cherish the most, and why is it valued the way they feel it is." Carleigh shares how she organically reached over 11k followers, how she built her reputation and loyalty in the Squamish and Whistler community, and how she sets herself apart amongst the competition. Website: https://carleighhofman.com/ Instagram: https://www.instagram.com/realtorcarl/
26 minutes | Sep 14, 2022
100. Celebrating Our 100th Episode! The 3 Success Traits To Becoming A 6 & 7-Figure Agent
After recording 100 episodes on this podcast, Jenny and Toni discover 3 success traits they both have in common. They believe these traits have led them to becoming a consistent 7-figure agent in this business. While there is no magic wand you can wave to become a successor overnight, you really don't know what works and what doesn't until you put your to-dos into practice. Success is hard work, perseverance, learning, studying, and learning to do. Doing the work is the only way to learn; so stop being a perfectionist or second guessing your abilities. Secondly, they hold responsibility for every result regardless if it's a win, if mistakes happen along the way, or if it's a downward market. They are not waiting for a breakthrough; rather Toni and Jenny energetically hold responsibility, step up, and take action. Finally, they show up consistently with high integrity as market leaders. Their level of commitment to delivering quality work and with intention is consistent throughout their brands. So incorporate the Triple Rs in your life! Repetition x Refinement = Revenue and you'll change your life and your client's life one at a time! "To know what you know and what you do not know, that is true knowledge" - Confucius
52 minutes | Sep 7, 2022
99. Navi Guraya Consulting - Creating The Ultimate Purchaser & Homeowner Experience
With 15 years in the real estate service industry, Navi Guraya of Navi Guraya Consulting, brings an intense focus on setting a high standard of professionalism, establishing accountability, and resolving issues in a timely manner. Navi is the glue that ties the sales, marketing, and customer service department together including consulting for credible residential developers such as Beedie Living, Marcon Homes, and Cressey Development. As an elite sales operations consultant, her skillset is to provide high level, high touch support by using her system and process expertise to create outstanding purchaser and homeowner experience. "What they (customers) want is to be heard, have value in what they are saying, and a solution that is fair," says Navi. Navi's latest partnership is in a software called Juniper. After years of feedback relating to customer service, there's no better product in the market that will establish brand loyalty as this software. To replace mass emailing, Juniper is a customer support portal that allows developers and property managers to effectively communicate with homebuyers starting from the time they firm up their purchase to post-completion. Managing and protecting developer's real estate transactions is Navi's mission. And for the developer, this allows their business to scale sustainably, increase revenue, and grow their team with confidence. LinkedIn: https://www.linkedin.com/in/navi-guraya-49bb469/?originalSubdomain=ca
23 minutes | Aug 31, 2022
98. Top 4 Ways to Create Urgency: Getting Buyers Off the Fence And Into A Home
Let's start with the fundamentals of urgency. Take a buyer's current dissatisfaction, then add a future promise; when this exceeds the total cost of staying in that dissatisfaction plus the fears that come along with it, then you know your mission is to improve your client's life. In this episode, we debunk frequently asked questions and move from 'what' to 'why' discovery questions. Avoid the product-focused questions as they don't reveal your buyer's true pain points. We walk you through the relationship, motivation, dissatisfaction and future promise discovery categories; this insane curiosity allows the buyer to focus on improving their future. Tune in now to make the greatest impact in your buyer's life!
50 minutes | Aug 24, 2022
97. Ace Project Marketing Group - Specializing In Developer Services In The Okanagan and Beyond
Since 2020, ACE Project Marketing Group has been steadily building a reputation for success in urban and recreational real estate markets across British Columbia. With $700M of real estate under contract, ACE Project Marketing just opened their head office in B.C.'s fastest growing city, Kelowna. Chad MacTavish, Managing Partner, Business Development and Megan Michaluk, Director of Business Development join us this week to share what skills you need to possess to work as a new home sales consultant in project sales, all the important tasks you must focus on in a slower presale market, how to cultivate a culture when your sales teams are spread across the province, and how developer clients are managing through the shortage of labour and supply chain. Want to work in project sales with a global reach or have any clients looking for recreational property? Check out @aceprojectmarketing to get the latest scoop. Website: https://aceprojectmarketing.com Instagram: https://www.instagram.com/aceprojectmarketing
58 minutes | Aug 17, 2022
96. Justin & Jessica Ball - Succession Planning to Retirement or Grow Your Business
Top Real Estate Producers, Justin and Jessica Ball, are authors of Succession Planning For Real Estate Agents: Monetizing Your Business In Retirement. A book that offers a framework for those agents who are close to retiring and want to keep their sales volume while helping another agent, the successor, grow their business. Justin and Jessica are going across the US to speak at conferences, helping real estate agents plan for the future. Whether you're a seasoned veteran or an ambitious agent, this book will strategically prepare you for the next stage in your career. In this episode, you will learn the different types of succession plans and referral-fee structures, how to co-market and co-brand, and best practices in the continuity of servicing your database. Start planning your retirement today all while receiving income for the years ahead and helping a successor grow their business. Justin and Jessica share with us how their own succession planning with three retirees played out. Head to their website resuccession.com to read a chapter of their book, get a copy of digital assets you need to consider, and download a worksheet to see how Succession Planning can increase your income. Their book can be found on Amazon in Ebook, print, and audio format.
37 minutes | Aug 10, 2022
95. Door Knocking - Toni’s Bullet-Proof Strategy To Generating Leads
Here’s the moment of truth. Door knocking works. It’s a tough task and it requires persistence and the right strategy. If it were easy, everyone would do it. Toni Sing walks us through from planning and timing to preparing marketing pieces and dress code before hitting the streets. A few simple tips for this successful real estate lead generation strategy includes doing your research on the neighbourhood such as knowing the school districts, amenities, and safety ratings. Plant some seeds for future prospecting and provide valuable information about the history of home values and how the assessments have fluctuated with the market. And finally give them an opportunity to choose their neighbours by extending an invitation to your open house. Ask for permission to make conversation and keep it short and positive. Toni shares how door knocking on 250 doors led her to two deals in her first month in the business. Ready, set, go!
39 minutes | Jul 27, 2022
94. We're Hiring - Careers in Real Estate Marketing
Founded on customer experience and fostering a supportive and collaborative environment, Jenny's West One Real Estate Team at Oakwyn Realty Northwest and Toni's Real Estate Team at Bel-Air Realty are looking for motivated professionals that have strong marketing and sales initiatives to support a high energy environment. If you are a person who enjoys working on a team, possess strong prioritization and organizational skills with an action-oriented attitude, apply now! Jenny and her team are looking for a social media coordinator with a clear passion for real estate and the ability to support innovative marketing plans for a multitude of projects and client portfolios. Toni and her team wants to onboard an experienced marketing manager. This person has a strong background in designing creative marketing strategies that will drive sales and meet client goals. We know experience comes in many forms and we are committed to building a diverse, inclusive and authentic workplace. So if you’re excited about what you heard in this episode, but your past experience doesn’t align perfectly with every qualification, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
63 minutes | Jul 20, 2022
93. Darci LaRocque - The Organizational Ninja for Real Estate Systems
Darci LaRocque is the owner, founder and creator of Agent Tech Mastery - an online training and coaching program specialized for Real Estate Agents. Whether you're a seasoned realtor or a newbie - this specialized coaching program is for anyone looking to create new systems of organization in order to save time & money and increase repeat and referral business. Darci takes her clients through a methodical process that eliminates daily repetitive tasks and maximizes efficiency. In this episode you will learn how Darci helps her clients streamline email, calendars, cloud storage, CRM, forwarding, drip campaigns and automate if and when necessary. If you're looking to increase your client care and your net profits - this is a must listen. Website: https://www.agenttechmastery.com Instagram: https://www.instagram.com/darcilarocque/
61 minutes | Jul 6, 2022
92. Jess Lenouvel - Becoming The 7-Figure Real Estate Agent With Less Hustle
Jess Lenouvel is back on our show - this time with her new book and to talk about the seven pillars that will earn you millions of dollars a year. More Money Less Hustle: Becoming The 7-Figure Real Estate Agent shares her proprietary methodology to help real estate professionals leverage online marketing, systemize and scale their business. Forget the 5 AM Club and say goodbye to grind culture, we uncover Jess' immutable strategies and principles rooted in a proven and necessary system to provide long-term profitability in a real business. "It is really important you are able to generate business without having to take up 3/4 of your day or even 1/2 your day - lead generating or creating connections....we're creating that top of mind awareness with incredibly relevant messages and creating relationships or connections at a scale," says Jess. Tune in to learn how to build the perfect ROI framework and integrate the 7 pillars into your business that will not only transform your business - they'll transform your life.
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