57 minutes | Jul 12th 2012

Social Enterprise: New Collaborative Business Culture in the Cloud

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Is your company culture ‘social’ yet? It’s the new game-changer in business and we hope you’re not missing out. Dr. Natalie Petouhoff: “What if your CEO said, ‘I don’t want employees talking to each other. I want people to work by themselves and not collaborate. I don’t care about what customers say. We should be insular and not take any feedback from employees or customers! That’s how we will beat the competition!’?...Unfortunately, many businesses – while not saying this – are explicitly running this way.” Brent Leary: “Successful companies are leveraging social tools and processes throughout the entire organization – not just in marketing and promotion.” Heather Davis: “Having a defined strategy and clear metrics in place is vital to realizing the business benefits of deploying social collaboration tools in the workplace.” Sameer Patel: “Social Business forgot about the ‘Business’ part. Hear more insights on Social Enterprise: New Collaborative Business Culture in the Cloud.
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