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In Camera Podcast
32 minutes | 5 days ago
Your Logo Must Past
One of the best feelings is the one of seeing your Law Firm's logo for the first time, and you know that "that is the one." But like all things, your logo has an expiration date. The good news is that you don't have to throw away your logo; you have to update it.In this week's conversation, we discuss when and why you should consider updating your logo or even rebranding your entire law firm. From the process that leads you to identify a rebranding need, to the actual rollout of the new creative work and promotional materials; we cover it all.If your logo or something about your brand image no longer inspires you the way it used to, this episode is for you!Send us your questions at firstname.lastname@example.orgEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
31 minutes | 12 days ago
LinkedIn, Camera, Action!
You probably stop by LinkedIn a few times a week to see what your competitors are doing, who in your network has something to share, and maybe share a link or comment on somebody else's post. But have you considered posting your own video?Like in most social networks, in LinkedIn, video content outperforms any other type of post. And the best news is that you don't need to go out of your way to create good and converting content that can help you expand your network, get more visibility and maybe even land new cases.In this week's conversation, we discuss the critical elements to a successful LinkedIn video strategy for your law firm and how to execute it as an organic or paid strategy. From the checklist you need to review before you hit record, to the considerations you need to have once your post has gone live or even viral.Resources mentioned in this episode:Your Law Firm's Guide To LinkedIn Video StrategiesSend us your questions at email@example.comEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
47 minutes | 19 days ago
One of the main reasons law firms don't leverage automation to save time, resources and reduce errors is that they think automation is too complex, and they are not wrong. It can be.In this week's conversation, we explore some of the least known software solutions that law firms could leverage to increase their team's productivity and save money along the way. We talk about auto dialers, voicemail drops, affiliate marketing solutions, and email processors. Plus, we discuss the recent ruling of Michigan's court on a law firm's fake Google review allegation and what you can do not to have to worry about this kind of situation.Warning: By the end of this episode, you may want to automate everything in your operations, even the things that should be handled in a more traditional way. Could you say we didn't warn you?Resources mentioned in this episode:One-star ratings on Google are deemed not defamatory Top 25 Tech Stack for Law FirmsSend us your questions at firstname.lastname@example.orgEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
45 minutes | 25 days ago
Under the Radar - 2021 Q1 Mass Torts
The world of mass torts is ever-changing, and while some torts can take years to develop, others can lose their momentum in the blink of an eye. In this week’s conversation, we review which mass torts have captured our attention in 2021 and which old ones continue to remain relevant and gain even more interest.While RoundUp, Talcum Poder, and Hernia Mesh are not showing any signs of going away anytime soon, other mass torts have come and gone without having made much of an impact, and in our conversation, we review which ones are those.Our conversation explores which mass torts are likely to become the next big thing and are still at a very early stage. So if you have been waiting to be ahead of the curve in identifying mass tort opportunities before anyone else, join us!Resources mentioned in this episode:Mass Tort Legal Marketing Trends for 2021MTMP Virtual VegasLeaders in Mass TortsSend us your questions at email@example.comEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
51 minutes | a month ago
The Key to the Door of Resistance
If you are like most lawyers, the referrals you get from clients or people in your network are critical to your law firm’s growth strategy, maybe your primary source of new cases. But have you ever stopped to think if you are doing enough to nurture the sources from where your referrals come from or plant seeds to create new ones?Stacey Brown Randall joins us for a conversation that demystifies the complexities behind referral generation and explains why referrals are earned and only available from certain sources. Instead of blaming yourself for not getting reviews from every client you represent, you should focus on those who are sending business your way.If you value referrals and are looking at ways to improve your referral generation strategy and stop putting yourself in the uncomfortable position of asking for them, this conversation is for you.Resources mentioned in this episode:Referral Ninja QuizGenerating Business Referrals Without Asking: A Simple Five Step Plan to a Referral ExplosionRoadmap to Grow Your BusinessSend us your questions at firstname.lastname@example.orgEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
36 minutes | a month ago
Flag the Review and Carry On
Most lawyers can agree that one of the most threatening emails ever to hit their inbox is announcing a new one (1) star review for their law firm. And while it is a horrible situation to be, now more than ever, there are multiple ways to handle the situation to turn around things.Our conversation explores the recent updates Google My Business has introduced in an attempt to improve and expedite the handling of fraudulent or inappropriate reviews registered in your Google My Business account. So whether it’s a disgruntled competitor trying to stain your reputation or an unreasonable client abusing your GMB profile, Google is now offering you a way out.But when the one-star review is from a real customer, where did things fell through the cracks? We explore how dealing with negative reviews can give your law firm a platform to show prospective clients how you over-correct things in the unlikely event that an event doesn’t go as planned.Resources mentioned in this episode:How to Manage Your Law Firm's GMB ReviewsSend us your questions at email@example.comEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
49 minutes | 2 months ago
Take a Chance Hire Me
Being in a position of growing your team is always great news. But finding the right candidate for your organization, budget and needs can be far more complex than you ever imagine.Grace explains why creating a job description outlining the responsibilities and daily tasks are essential for creating a job listing and searching for candidates with the right skills and experience.The conversation explores the value of personality assessments and how you could use online job sites to leverage these powerful tools and find the right candidate for your position and save lots of time along the way. Keeping things timely while having a clear and structured interview process will be fundamental to move candidates through the pipeline fast and while they are engaged and their interest levels are high. After all, you don’t want to be told that they found a job somewhere else.Resources mentioned in this episode:About Marilyn vos Savant - Grace tip on speed readingZipRecruiterIndeedLinkedIn RecruiterSend us your questions at firstname.lastname@example.orgEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
54 minutes | 2 months ago
A law firm website with live chat is as common as a website that offers form submissions as a preferred conversion method. And while this has met users' needs for some time now, it could soon enough not meet your website visitors' expectations.Joe Ruotolo joins this week's conversation on why bots designed and programmed for law firms can increase productivity, save costs, and, most importantly, get your potential clients on a path to conversion fast.If you are frustrated with the limitations that live chat has and have been looking for an enhanced chat experience on your website, this conversation is for you.Resources mentioned in this episode:IntakerSend us your questions at email@example.comEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
39 minutes | 2 months ago
Parler au Clubhouse
You probably recall hearing about a “new” social media platform called Parler that became popular for all the wrong reasons. But all things aside, does the platform carry any potential, and should your law firm care?What about Clubhouse? Have you heard about this even newer platform that turns one year this month and has already received a valuation of one billion dollars?With so many new social media platforms and more features being added to the ones you already use, it’s hard to keep up with recent trends, particularly with opportunities your law firm should be exploring.Join us for a conversation to find out if there is a message behind all noise.Resources mentioned in this episode:What's An NFT?Clubhouse: The Trending Audio Social Media AppTo balance our conversation, here is an interesting take on why lawyers should not join ClubhouseSend us your questions at firstname.lastname@example.orgEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
40 minutes | 2 months ago
As we continue the get closer to the much-feared "page experience update," we explore why law firms still need to prioritize the quality of their content over any other technical SEO optimization. And it's not only us who think that way; Google does too.Our conversation picked where we left last week, discussing the explosion in demand and interest resulting from the Texas power grid failure to Google's outage that thankfully left little repercussions. OK, so content is king, but you don't know where to get started. Grace shows us how to use free tools to find ideas and topics to write about, and Liel explains how you can join the conversation on trending topics to "steal" the attention and even use other parties' content ethically to capture new leads for your law firm.Resources mentioned in this episode:Texas Blackout: The Next Big Class-Action LawsuitSniply: add a call to action to links you shareGoogle TrendsGoogle AlertsSend us your questions at email@example.comEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
39 minutes | 3 months ago
his past week Texas experienced the consequences of what is being called a one-in-a hundred years winter storm. And in this week's conversation, we review what lessons we learned from the event and what opportunities are emerging out of it.Liel explains what measures helped Nanato Media remain operational and swiftly make decisions regarding their clients' campaigns in light of the Texas winter storm events, from keeping the lights on, remote teams, and campaign strategy adjustmentsAs Texas is coming out of this darkness, the question of is this blackout will be the new BP oil spill? emerges. Grace shares how Hilliard Martinez Gonzales LLP and Brent Coon & Associates, with the expertise of X-Social Media, are laying the ground for what could become the next big class action.****HELP****Help Texans by Making a Donation TodayHelp People in Oklahoma and LouisianaSend us your questions at firstname.lastname@example.orgEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
39 minutes | 3 months ago
The Match +Type Game
If you are running Google Ads for your Law Firm professionally, the chances are that broad match modifier match type is playing a critical role in running your campaigns efficiently. But with Google's recent announcement that this match type will soon be gone for good, are your law firm's campaigns ready for the transition?Liel explains why the new Phrase Match type's arrival can improve your campaigns, providing that you have reliable data for your ad accounts and an impeccable campaign configuration. From your negative keyword list to your campaign's quality score, this will all now be essential to beat your competition as Google Ads becomes more of an AI-driven platform. It is now more than ever critical for campaign managers to get their campaign optimizations right and start treating bids as the third and potentially least vital factor to determine a campaign's success.Resources:Why your quality score matter for your law firm's Google Ads CampaignJune Summit for law firms in June 2021Google Is Moving on From Broad Match ModifierSend us your questions at email@example.comEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
30 minutes | 3 months ago
Hanging on the VoIP
“Hello, hello? Can you hear me?” That's any caller’s worst nightmare, but unfortunately, it could be happening at your law firm every single day. And while there is not one single answer to how to get telephone systems right, in this week’s conversation, we explore a few that can make this nightmare go away, and in fact, increase a lot the productivity of your team.Grace explains why some of the most efficient telephone systems are the ones that are already integrated into the solutions in platforms you are very likely already using and how to expand their capabilities and efficiency with some simple tweaks.Now, suppose you are in the privileged position of receiving hundreds of calls a day from new and existing clients. In that case, you have to get super-smart in your call distribution so your team can stay focused on handling cases as opposed to untangling the spiderweb that your telephone has become. Resources:How Persist saves a quarter-million-dollar a year to The Law Offices of Gacovino LakeSend us your questions at firstname.lastname@example.orgEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
38 minutes | 3 months ago
The M Dilemma
January 2021 will forever be marked for the events that took place on social media, from the Twitter bans to the Facebook plots to the Redditors' rise. And all along, law firm ads are in the midst of all of this. But not for much longer. We discuss why that is.It has been six months since LSA ads were widely made available to the legal industry nationwide. What has happened since their launch? Have they been as revolutionary as it was initially expected? We explore what we know so far.You probably wish somedays that your law firm shouldn't have to rely on so many different Management-Software to operate. We explore the pros and cons of software consolidation.Resources:Facebook testing brand safety topic exclusions for advertisersHow are local service ads impacting Google Ads accounts?Are LSAs a Good Investment for Your Law Firm?***For Arizona Lawyers***Join Liel this Thursday, February 4th, at 1 pm MST for a Turbo Express Hispanic Marketing WebinarHere's what you will learn in just 45 minutes:How Hispanics choose law firms.The demand for legal services by Hispanics in Arizona.English vs. Spanish; what is more cost-effective in Arizona?How to find the leads who want to hire your law firm now.What mistakes your actual competitors are making.How to measure the ROI of your strategy.SAVE YOUR SPOT NOWSend us your questions at email@example.comEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
65 minutes | 3 months ago
Keep People Out of Court
What is a lawyer to do in an industry set in old ways? Follow or disrupt.This week, we welcome Ali Katz from the New Law Business Model to discuss why the new model is the way forward.In our conversation, Ali shares her journey, graduating top of her class from Georgetown University Law Center. She quickly became disillusioned with the legal industry's status quo in the late 90s, and that drove her to, against all odds, reimagine the way law firms should be managed. Her model puts relationships before transactions, and no, Ali's legal services are not low bono; in fact, her firm under her new model was generating millions in just three years.In her new book, The New Law Business Model, Ali shares the lessons she learned along her journey and how you can also break with the old ways and use your law degree for the good of families, small businesses, and most importantly, your well-being. Listen now to learn more!Resources:The New Law Business Model - BookThe New Law Business Model - ProgramsSend us your questions at firstname.lastname@example.orgEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
37 minutes | 4 months ago
Should My Ads Stay or Should They Go
If 2021 has already put into test your marketing plan, then this episode is for you. Responding to times of crisis goes beyond just your law firm's overall operations and has an impact on your marketing. It would be best if you were planning ahead of time not to regret not having taken action.Last week Apple finally released its latest iOS update for iPhones, iOS 14. While you may not notice anything new on your device, Facebook has been panicking about Apple's latest update since it was first announced last year. Join our conversation to find out more.Hear about the three mass torts that have been gaining momentum and attention since the beginning of the year. You'll be surprised to learn that not all of them are new ones.More on Facebook's response to iOS 14Send us your questions at email@example.comEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
32 minutes | 4 months ago
It's 2021, which means that it's time to deal with reality, and while 2020's shadow is still casting upon us. But it's a new year, and there are plenty of legal marketing opportunities to explore if you are up for a challenge to take your law firm to the next level.Google ended 2020 by releasing another massive core update in the first half of December. Like it often happens during and after core updates, law firms can experience fluctuations in their website organic rankings. Our conversation covers what considerations you should have about what could have impacted your rankings and what you should do next.But first, If you haven't yet made your Google My Business listing a central part of your law firm's marketing strategy, you are missing a world of opportunities that could potentially generate more results for your law firm than your website.So don't let another day go by without leveraging the power of GMB and getting familiar with SMITH, Google's new algorithm. December 2020 Google Core Update and Its Impact on Attorney MarketingQuestions to consider if your site is hit by a core update Send us your questions at firstname.lastname@example.orgEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
44 minutes | 4 months ago
We have heard many marketing predictions for 2021, and most lists mention the importance of having visibility in search engines, notably Google. And while you may have a broad or deep understanding of what it takes to rank right now, it is worth considering what Google has to say about the future, particularly 2021.In this episode, we will review Google's marketing predictions for 2021 and why law firms should bet on a more inclusive, client-centered, and community-oriented strategy.We discuss why the promises and statements we made in 2020 will continue to matter in 2021, what users want and expect from your digital presence, and take a moment to reflect on augmented reality and its likelihood to finally breakthrough as a technology used by the masses.This episode's conversation is based on an article that was published by Think With Google.9 predictions for marketing in 2021, from tomorrow’s industry leadersSend us your questions at email@example.comEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
36 minutes | 5 months ago
Under a Cyber Attack (Threat)
As if there weren't enough new trends for law firms' businesses and marketing, this week, we are throwing to the mix the cybersecurity trends that law firms should carefully consider during 2021.It's not a secret that some of the most significant changes, good changes that 2020 brought to law firms, are here to stay. From showing up to a hearing from home and meeting with clients from anywhere via video conference to ditching the morning commute, they are all in the mix.But all of this power comes with great responsibility, and that is having the right cybersecurity in place. Or else you may end up being the one in need of legal representation.Join us as we discuss what exciting and not-so-exciting news cybersecurity will bring in 2021 and what you could do to keep your law firm protected.This episode conversation is based on an article that was published by StealthLabs.Top 10 Cybersecurity Trends in 2021 and Beyond!Send us your questions at firstname.lastname@example.orgEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!
49 minutes | 5 months ago
Just Can't Get Enough Legal Trends
It seems that here at In Camera Podcast, we just can't get enough of talking about what the 2021 legal marketing scope will look like. And while some trends seem to be consistent and indisputable across different prediction lists, some others are debatable at best, and irrelevant at worst.This week we go over the 9 Legal Marketing Trends For Law Firms in 2021 according to Attorney At Law Magazine, who took it upon themselves to compile the ideas of attorneys and marketing professionals alike.Spoiler alert, content makes more than one appearance in the list, but some other concepts such as low bono and PFP ( pay for performance) make a not-so-surprising appearance. Some of the trends discussed carry many potential and are worthy of consideration and implementation; others not so much.Send us your questions at email@example.comEnjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review.
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