28 minutes | May 26th 2020

61: Hjalmar Ståhlberg Nordegren of Karma - Rescuing Waste Food

Hjalmar Ståhlberg Nordegren is the co-founder of Karma, an exciting app that helps businesses sell surplus food at a 50% discount. At Karma they believe that all food should be eaten, and it is their goal to eliminate food waste by allowing people to enjoy delicious food at a very low price.
  • Learning from customer requirements to adapt and fine-tune the direction of Karma
  • Tackling commercial food waste by eliminating the hassle and doing the work for them
  • Karma advises companies on how to initially create less waste, by going straight to the root of the issue
  • Working from customer feedback to stay relevant and improve the app experience
  • Karma allows its users to “do good” by saving both money and the environment
  • The importance of focusing on creating a good, clear company culture

Time stamp:[02:28] How the idea of Karma came about[07:00] Food waste is of low priority for restaurants[09:30] Considering multiple factors to help businesses run at optimal levels[11:55] Making surplus food available to pick up immediately to reduce food waste[16:50] The importance of branding, customer experience and word of mouth when growing a business[18:00] Customer retention[21:30] Hjalmar’s advice for other young entrepreneurs[25:15] The future for Karma

Useful links: Karma

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