11 minutes | Oct 5th 2020

Ignite Your Business® Podcast presented by GREENCREST, Episode 63: Kelly Borth, GREENCREST CEO and chief strategy officer — First Impressions Matter: Does Your Website Convey Your Brand Effectively?

Your company’s website is likely the very first interaction potential customers will have with your business. According to Google, about 90 percent of B2B customers will perform some type of online search in their buying process. Therefore, your website is very likely the first interaction potential customers will have with your business, and it’s the basis for how they will form their first impression of your company and brand. Is your website making the best first impression?