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Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
20 minutes | 7 months ago
How Amy Marshall, Director of Business Development at Ohio Health, details how digital & traditional marketing combined with boots on the ground has helped ignite growth in their partner network
Amy Marshall walks us through how the healthcare industry must pivot business to provide COVID services to increase revenue through trying times. The willingness to change your business model within healthcare marketing will help keep your business afloat.
32 minutes | 7 months ago
How Paul Gross, CMO of National Vision, used digital marketing to spread awareness and increase patient acquisition for their optical retail locations
Paul Gross walks us through how the evolution of optometry marketing through the years has moved more to digital marketing to increase sales for National Vision. Then, he explains how personalizing ads and tailoring content for specific posts in certain areas will make the biggest difference in marketing successfully.
42 minutes | 8 months ago
How Matt Kelly, Salesforce Health & Life Sciences Account Executive, is Helping Medical Practices Grow with Innovative Marketing Technology
Matt dives into everything from CRM to e-mail automation & advertising options that all live within the Salesforce ecosystem.
25 minutes | 10 months ago
How Kurt Lee Hurley, CMO of American Family Care, is growing his urgent care group by implementing multi-local marketing best practices.
From SEO to PPC and Review Generation, Kurt and I cover all of the quickest wins to help achieve growth in a multi-local group.
29 minutes | 10 months ago
How Cody Lee, Vice President at Summit Partners, is scaling healthcare groups with effective marketing tactics deployed quickly & effectively
Cody walks us through how you can get buy-in for your maketing campaigns and how to keep yourself sharp amidst the changing world of digital marketing. Finally, we delve into how you can work on your attribution solution (that ryhmed!) without any fancy tools.
23 minutes | a year ago
How Leslie Gibbs is growing Modern Vascular in a big way in her first 75 days by identifying gaps in lead generation
Leslie Gibbs is wasting no time in prioritizing technology & lead generation at Modern Vascular. Listen in to hear all the marketing tactics she is deploying!
18 minutes | a year ago
How Hernando Ruiz-Jimenez is growing New York Presbyterian Hospital by building a comprehensive technology infrastructure and layering on advanced marketing strategies
Hernando walks us through how he is growing NYP, one of the world’s premier medical institutions affiliated with the renowned medical schools of Columbia and Cornell, is a leader in medical education, groundbreaking research, and innovative, patient-centered clinical care.
22 minutes | a year ago
How Chryssa Rich, Director of Marketing for Primary Health Medical Group, is staying ahead of the new competition in her market
Chryssa walks us through the variety of marketing & branding strategies she uses to maitain PHMG's status as the top dog in town.
23 minutes | a year ago
How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience
Blair shares phenomenal tips on how he is adding online scheduling, more centers, and quicker visits to grow OrthoCarolina!
34 minutes | 2 years ago
How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team
Jennifer walks through the details of how she and her team are increasing patient volume in a big way this year!
30 minutes | 2 years ago
How Ben Goodman, VP of Marketing for Carespot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations
Hey everyone! On today's episode of Ignite I could not be more thrilled to have Ben Goodman on the line with us. Having worked with him for several years, I can tell you he is an extremely innovative marketer. He plans to continue growing CareSpot & MedPost through increasingly effective and trend setting digital advertising strategies. Listen in to hear the types of marketing he places emphasis on and what he is paying attention to as marketing in healthcare continues to evolve. Do NOT miss this one!
25 minutes | 2 years ago
How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor
Hey everyone! On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Christina Fleming understands that it takes a consistent brand and message if you want to resonate with your local popluation. You don't want to miss this one.
14 minutes | 2 years ago
How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI
Hey everyone! On today's episode of Ignite I am excited to announce we have one of the top healthcare marketers in the country on the line with us. Anaye Milligan of Houston Methodist has been hard at work changing how we look at lead quantity vs lead quality and he shares his insights with us on Ignite!
30 minutes | 3 years ago
How Brandon Rhoten, Chief Marketing Officer of Potbelly Sandwhich Works is growing awareness through groundbreaking digital marketing strategies
Hey everyone! On today's episode of Ignite I am honored to say we have one of the top restaurant marketers in the country on the line with us. Brandon Rhoten has run the marketing for Wendy's and Papa John's and is now looking for brave marketers to help him lead the charge in growing Potbelly Sandwhich Works. You don't want to miss this one.
13 minutes | 3 years ago
How Brittaney Bethea is helping the Morehouse School of Medicine Grow It's Local Awareness
Brittaney shares tips on how she helps Morehouse's community involvement and awareness.
31 minutes | 3 years ago
How Jordan Silton is Growing Huge Websites Like Apartments.com Through Innovative SEO Tactics
Jordan Silton, Director of SEO Marketing, shares lots of tips on what it takes to grow 9 websites. You will be surprised to hear all the ways that he compares it to working at an agency.
9 minutes | 3 years ago
How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation
Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.
34 minutes | 3 years ago
How Matt Gove, Chief Consumer Officer of Piedmont Healthcare, is using innovation in healthcare marketing to continue to increase patient volume in a big way
Hey everyone! On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie back to campaigns as well as trying out chatbots. You don't want to miss this one.
28 minutes | 3 years ago
How Caprice Young, CEO of Magnolia Public Schools, Is Creating The Next Generation Of Brilliant Minds
Dr. Young goes into what it takes to create a great group of graduating students as well as giving us her advice on what it would take to keep our schools safe. This one is not to be missed!
25 minutes | 3 years ago
Rob Crews on what it takes to become CMO of a major brand like Church's Chicken
Brand and restaurant marketers . Rob revieals what it takes to climb the ladder of a large brand and gives details on exactly what it takes to land those big interviews. Very fun episode full of great insights on marketing and personal growth.
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