Episode 17: Rory Sutherland
In this episode we're joined by Rory Sutherland, Vice Chairman of Ogilvy, a brand consultancy agency. He is also the technology columnist for The Spectator and and a regular TED lecturer. He has published two books, The Wiki Man and Alchemy: The Surprising Power of Ideas That Don’t Make Sense. He is also a regular columnist for The Spectator, Market Leader and Impact, sharing his knowledge and expertise on the topics of digital technology and the internet with readers. He was the President of the Direct Jury at Cannes in 2007, and was elected as President of the Institute of Practitioners in Advertising in 2009. He now delivers talks on advertising and technology to audiences around the world, at forums such as TED Global, sharing his knowledge of business practice and customer relations.