How to earn a spot in someone else’s mind. Plus the latest in video marketing. Ep. 214
Welcome to episode 214 of the IABC International Podcast.
Doug Hohener joins us on the latest episode to take a look at video marketing.
Nothing is more powerful than video to truly capture or tell a story. Today, it seems that everybody and their uncle is making a YouTube video and sharing it on various social platforms to gain “subscribers” that will lead to advertisers. In the business world, however, we can’t afford for branding to be diluted with low-quality and low-production-value videos.
You can find the Doug's full article on the IABC website here:
Ahead of her keynote session at the IABC World Conference, Carmen Simon explains why we should focus on the 10% of information that our audiences remember, rather than worrying about the 90% that they forget.
This is an edited version of my conversation with Carmen, you can watch the video version of the interview which includes an on screen presentation by clicking on the on the link below.
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Produced and Presented by Dan Gold
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