22 minutes | Feb 25, 2020

How to earn a spot in someone else’s mind. Plus the latest in video marketing. Ep. 214

Welcome to episode 214 of the IABC International Podcast. 

Doug Hohener joins us on the latest episode to take a look at video marketing. 

Nothing is more powerful than video to truly capture or tell a story. Today, it seems that everybody and their uncle is making a YouTube video and sharing it on various social platforms to gain “subscribers” that will lead to advertisers. In the business world, however, we can’t afford for branding to be diluted with low-quality and low-production-value videos.

You can find the Doug's full article on the IABC website here:



Ahead of her keynote session at the IABC World Conference, Carmen Simon explains why we should focus on the 10% of information that our audiences remember, rather than worrying about the 90% that they forget.

This is an edited version of my conversation with Carmen, you can watch the video version of the interview which includes an on screen presentation by clicking on the on the link below.



The annual IABC World Conference is the largest and most inspiring global event in the field of business communication. If you want to sharpen your skills, gain new insights and make valuable connections with communication professionals around the world, this is the place to be.

Invest in your future: Get savings right now

Yes, professional development is an investment in your future and one that can help raise your profile in your company and make you better at what you do, but why carry the burden of extra cost to attend? If you register before 6 March, you’ll save more than US$200 on registration fees.

AND In celebration of IABC’s 50th anniversary, get an extra US$50 off a full or standard registration in February with the code CELEBRATE50 (Only applies in February 2020)


Thanks for listening to this episode. 

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Music is from Joakim Karud (https://soundcloud.com/joakimkarud) and Ikson (https://soundcloud.com/ikson)

Produced and Presented by Dan Gold

This is an IABC Production.

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