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I Love Marketing

465 Episodes

48 minutes | May 3, 2022
How To Position Yourself and Grow Your Business with YouTube Featuring Evan Carmichael and Joe Polish - I Love Marketing Episode #439
The importance of WHAT you're teaching in your YouTube videos and how it can build deeper relationships. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Evan Carmichael in this episode: The biggest reasons why YouTube is the single best marketing strategy for growing your business How to get the RIGHT audience to watch you, know you, like you, trust you, and buy from you  The #1 place you and your business need to be if you want to drive 10x more traffic and sales  One of easiest ways to quickly create valuable content for ALL of your business’s social media  Secrets for recording YouTube videos that attract new, right-fit leads for your business How to more easily turn even a small number of subscribers and views into A LOT more revenue  
10 minutes | Apr 6, 2022
Direct Mail Marketing Mastery Featuring Brian Kurtz and Joe Foley - I Love Marketing Episode #438
How direct mail can give you a competitive advantage and make you a better marketer both offline AND online. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Brian Kurtz and Joe Foley in this episode: Brian Kurtz shares the 101 on direct mail INCLUDING what it is, how it works, how it has changed, and WHY it works Joe Foley explains how physical content delivery like books, event boxes, and more can bring you more revenue Brian explains a secret of the most successful businesses online who have the most diversity in their market Why creating a physical version of your digital products could end up becoming a huge profit center for you Why Customers who engage with your business OFFLINE tend to have higher lifetime values as Customers How to better reach your prospects, WOW your Clients, and create raving fan Clients who stay Clients for life
20 minutes | Mar 22, 2022
Joe Polish's Sabbatical Lessons: Epiphanies Every Marketer & Entrepreneur Should Know That Can Positively Transform Your Personal and Professional Future Featuring Joe Polish and Dean Jackson - I Love Marketing Episode #437
A collection of the most interesting moments and insights from Joe Polish's sabbatical. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Joe and Dean in this episode: Joe Polish returns from his one-year sabbatical Lessons and AHA’s that can positively alter your future Joe Polish becomes the mayor of Cleator, Arizona Buying a ghost town and future projects in the works Best allocating Your T.A.M.E.E. (Time, Attention, Money, Effort, and Energy)
21 minutes | Mar 8, 2022
How To Use Videos To Attract and Keep More Customers Featuring Summer Mulder - I Love Marketing Episode #436
The types of videos that help solve people’s problems, deliver massive value, and differentiate you from competitors. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. What you’ll discover from Summer in this episode: How to attract, qualify, and capture more followers, subscribers and prospects and turn them into lifelong Customers One of the best videos for answering objections, educating leads about your offers, and setting yourself apart Summer walks you through the 9 top performing marketing videos you can create and use in your business How to clearly demonstrate your product’s value in a way that makes your customers want to start using it Three types of funnels that work together to increase your leads, your conversions and your sales and revenue What sort of video quality do you need? Summer talks about different mediums and video styles you can use
15 minutes | Mar 4, 2022
Managing, Time, Projects, and Your Marketing Calendar Featuring Dean Jackson and Joe Polish - I Love Marketing Episode #435
Do you have a big project coming up and feel overwhelmed by the amount of work you need to get done? This episode features Joe Polish and Dean Jackson, who share their secret to creating systems that allow them to get more done faster. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. What you’ll discover from Joe and Dean in this episode: Dean and Joe share their approach to marketing calendars How to pick your very best opportunities  What to do NOW to get your focus back PLUS: How to be someone who gets stuff done
13 minutes | Feb 23, 2022
The Importance of Ideas and Seeking to Improve The Ideas You Have as an Entrepreneur Featuring Joe Polish and Dean Jackson - I Love Marketing Episode #434
Dean and Joe discuss the importance of developing and nurturing good ideas as part of your overall goal to produce amazing results. If you're looking to improve your results both personally and professionally, be sure to listen carefully so that you don't limit your focus on faulty execution in place of a better idea whose time has come. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. What you’ll discover from Joe and Dean in this episode: Ideas vs. Execution Flawless execution of a BETTER idea Dramatically improve what you're already doing
16 minutes | Feb 8, 2022
How To Develop PIVOT-Ability And Take Your Business and Life To The Next Level Featuring Adam Markel - I Love Marketing Episode #433
What it means to Pivot and how it leads to an extraordinary life.  The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Adam Markel in this episode: How Adam went from being a workaholic attorney to becoming a transformational leader How to get clear on what you really want in life Joe and Adam discuss how to learn faster, make more money, and become a leader Adam shares how to be happier, more peaceful, and more purposeful How to embrace fear and turn it into creativity, power and opportunity Why failing could be the key to helping you grow faster and get bigger, better results How to increase the quality of your life, elevate your circumstances and become more authentic
41 minutes | Feb 2, 2022
Jumpstart Your Marketing Plan Featuring Dean Jackson - I Love Marketing Episode #432
The most E.L.F. (Easy, Lucrative, & Fun) thing you can do to jumpstart your marketing plan. The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Dean Jackson in this episode: Dean's unique process for creating your biggest business breakthroughs over the next 12 months How to nurture a lifetime relationship with people who already know, like, and trust you Identify how and where your current marketing plan is growing (or slowing) your business How to create a dream come true experience for your Clients and satisfy more Clients Turning passive and reactive referrals into orchestrated referrals system A simple strategy for turning invisible prospects into visible ‘soon-to-be-Customer’ Prospects Your Happy Number: How to find it and how it can help you increase your lead generation Two winning strategies you can utilize for increasing your business’s Return on Relationship Before Unit Breakthrough: How to nurture a consistent pool of Prospects who want to buy
21 minutes | Jan 25, 2022
Focus Finder: Take Control of Your Time And Improve Productivity Featuring Dean Jackson - I Love Marketing Episode #431
If you want more productivity and less stress in your business and your life, listen to this episode on how to build more time into your day so you can do the things that you want to do.  The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Dean in this episode: Achieve what you want to achieve by wrangling your time Eliminating distractions to create an abundance of time End intrusive and disruptive thoughts to get more done and stay focused  Getting out of the reactive loop of email, internet, and telephone distraction
21 minutes | Jan 12, 2022
Breakthroughs in Business: Getting to the Substance of What It Is You’re Selling Featuring Joe Polish and Dean Jackson - I Love Marketing Episode #430
Dean and Joe both give their best practices for the most important aspects of marketing. The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Dean and Joe in this episode: Dean and Joe’s take on mission statements  The difference between amateurs and pros  Best practices on Marketing and connecting with Clients
26 minutes | Jan 4, 2022
How to Build & Grow an Audience by Building a Persona with Frank Kern and Joe Polish - I Love Marketing Episode #429
Frank Kern understands how to cut through the noise and attract your ideal Client. In this episode, he shares his tactics and strategies. The BIG Live Genius Network® Event is coming soon and we can’t wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the “BIG” return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Frank and Joe in this episode: Discover how to grow an authentic following Integrating direct mail marketing Creating copy that reaches your ideal Client  Identifying profitable opportunities in the current market Clearly communicating with anyone 
11 minutes | Dec 28, 2021
How to Attract More Right-Fit Clients, Increase Your Conversions, and Get Even More Repeat Business with Joe Polish and Dean Jackson - I Love Marketing Episode #428
Are you ready to get more Clients, more repeat business, and a better bottom line? Check out this episode where Dean and Joe share their marketing wisdom. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Joe and Dean in this episode:  The Fundamentals every Business Owner needs to do FIRST before they do ANYTHING else. How to get people aware of, interested in, and buying from your Business when you’re starting from scratch. A simple and easy way to generate A LOT more leads by putting THIS information on a $7 website… The Psychology of High Price: How to sell high priced products and services in a way that Customers love. A way to gain the superpower of “x-ray vision” to see who your ideal Clients are within a group of Prospects.
12 minutes | Dec 22, 2021
Relationship Mastery: Communication, Excellence, and Emotional Intelligence for Entrepreneurs Featuring Dr. Patty Ann Tublin and Dean Jackson - I Love Marketing Episode #427
If you want to build better relationships in business and your life, make sure you learn these 3 skills. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Dr. Patty Ann Tublin in this episode: Why relationships are essential to success in business AND can help you live longer! Dr. Tublin's definition of "Emotional Intelligence" Dr. Tublin says THIS is one of the most important aspects of Emotional Intelligence... What the best communicators do to establish deeper and more meaningful connections How to know when you're emotionally triggered and what you can do to quickly gain back control A simple three second technique that can lessen anxiety and double your emotional intelligence The 3 skills you need to heal almost any damaged business or personal relationships
33 minutes | Dec 7, 2021
Unify Your Team and Magnify Your Freedom Featuring Dino Watt - I Love Marketing Episode #426
Growing your entrepreneurial peace, productivity, and profits. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here’s a glance at what you’ll learn from Dino in this episode: The factors leading to business burnout and why putting ‘business ego’ aside is crucial How focusing on relationships can help you create a high growth brand with raving fans Strategies for designing a magnetic Team culture and a unique Customer experience Dino shares the keys to more peace, more productivity, and more profits in your business Become A Better Leader and Lover: Replicate your business success into your marriage! Cure inner-office drama, low morale, and burn-out while increasing your revenue How you can increase your freedom and take back control of your professional life
10 minutes | Nov 23, 2021
The Power of Your Book: Turn What You Already Know Into a Book and Leverage It to $250,000 or More With Alinka Rutkowska - I Love Marketing Episode #425
Do you want to raise your fees, boost your credibility and authority and increase the value of your time? Are you struggling to make sense of how to write a book because you're busy as heck? Listen to this episode! If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Alinka in this episode: The top 10 OBJECTIONS Entrepreneurs have to writing their book AND how to EASILY overcome all of them How Alinka’s book helped her work with (and become friends with) the co-founder of DHL International One of the easiest, simplest, fastest, low cost (and super EFFECTIVE) ways to put together your book The secret to magnifying your authority, enhancing your credibility, and increasing your Client base Alinka reveals the best and quickest way to write YOUR book (ESPECIALLY if you don’t have the time)
15 minutes | Nov 17, 2021
How To Make Remote Work Actually Work- Smart Ways To Remotely Run Your Team and Business with Nick Sonnenberg - I Love Marketing Episode #424
Align your Team, create accountability, and minimize the impact of COVID-19 on your business. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Nick in this episode: 5 tools for streamlining Communication and Project Management with your Team when you're running your business remotely 3 elements for running remote meetings: 1. C______ 2. A______ 3. S________ (AND, what you should always do AFTER remote meetings) How to maintain an efficient, effective and positive Team culture in a remote environment What to do if someone on your Team suddenly leaves (Do THIS to ensure every role can be handled no matter what) Nick shares his most effective tips and tricks for running your Teamwork and business remotely
16 minutes | Nov 9, 2021
Results-Based Marketing: How to Craft Effective Branding for Your Business Featuring Dean Jackson and Joe Polish - I Love Marketing Episode #423
If you want to know how you can easily establish a buying reflex in your Prospects and Clients, then this is the episode for YOU... If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Dean, and Joe in this episode: The most important thing you can work on to grow your business and make more money What every Entrepreneur needs to know about crafting engaging, response-getting messages How to send an email that revives dead leads and turns past Prospects into high paying Clients What a “Super Signature” is and the RIGHT WAY to use it to easily bring in more business every day
17 minutes | Nov 2, 2021
Discover Your Golden Idea: How To Build Your Personal Brand And Shape Your Destiny Featuring Susan Gilbert - I Love Marketing Episode #422
If you want to build your brand, spread your message, and get to the heart of what you really want to do in the world this episode is for you.  If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Susan, and Dean in this episode: A way of finding the right mountain to climb and getting the message you have inside of you out into the world How you can discover your GOLDEN IDEA and get to the heart and soul of what you really want to do in the world Susan talks about what the bigger picture is about for her AND what it means to be a ‘Messenger on a Mission’ One of the best vehicles for building your personal brand, spreading your message, and shaping your destiny How To Help Millions of People: How to know what your “calling” is and what you to do when you receive it
15 minutes | Oct 26, 2021
How to Succeed In Business No Matter What's Going On In The World with Jay Abraham, Dean Jackson, and Joe Polish - I Love Marketing Episode #421
Creating and selling your unique value. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Jay, Joe, and Dean in this episode: Why there’s ALWAYS a solution – even in adversity What it looks like to respond versus react How to be PREEMPTIVE and ELEVATE yourself above the chaos Why a RESULTS-LEADER will always trump a thought-leader.  The DISCONNECT between the value you sell and the value someone will buy The incorrect ASSUMPTION Entrepreneurs make about results
9 minutes | Oct 21, 2021
Standing by What You Do, and Who You Are to Live A Purpose Driven Life with Joe De Sena and Joe Polish - I Love Marketing Episode #420
Do you want REAL happiness and fulfillment? Imagine how incredible it would feel to stand by your commitments, brand, and values KNOWING that you've created them with integrity and purpose! Become unbreakable so that you can do hard s*** and LIVE a vision driven life.  If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Joe in this episode: Living life to the fullest from VISION - defining who you TRULY are Realizing your own potential Staying fit and healthy to become a better Entrepreneur  Making a difference in this world Challenging yourself with extraordinary goals! BE who you really are to build a Team of family
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