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Have your marketing campaigns gone stale? Listen in as Joe Polish, Dean Jackson, and Michael Fishman—a trusted adviser of brands on marketing, positioning, and business growth—share how to make money, shortcut results, attract Business, AND feel totally fulfilled in the process.  Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/384. Here’s a glance at what you’ll learn from Joe, Dean, and Michael in this episode: Michael shares how to both make money AND feel FULFILLED in the process of making money. Joe and Dean answer the question: “If you had to start from scratch and had 6 months to make it work, what would you focus on and WHY?” Four questions to ask yourself to get the outcomes you want more easily and positively shortcut your result-getting. Dean and Joe both talk about what “marketing” is REALLY all about AND how to better utilize it. How to MASSIVELY increase your trustworthiness and keep your customers and teams happy. One of the best ways to credibly serve your mission or calling WITHOUT requiring “credentials”. The #1 differentiator for attracting more Business and standing out in any crowded marketplace. Why you’re ALREADY worth $1,000,000 (and how this realization can transform your life).

Regardless of what the world is going through, your Business can still crush it. Lee Richter, an award-winning Business innovator, leader, and global visionary, shares how she has created multiple successful Businesses over decades and has fun doing it. Here’s a glance at what you’ll learn from Lee, Dean, and Joe in this episode: How focusing on trackable RESULTS leads you to valuable long-term outcomes and ROI’s. Why Lee loves marketing AND her perspective on The Entrepreneurial Mindset. How Lee finds and hires great Team Members (and secrets for being a useful, helpful collaborator). The co-founder of Comic-Con makes a surprise appearance! (His favorite comic book character and favorite movie!) Some of the best ways for Business owners to get more Customers even in a down market. How the “right phrase” can help your Customers feel comfortable with their decision to buy. What having an E.L.F. Business means to Lee (AND the greatest misconception about media). How to utilize tough times as a springboard for greater success (PLUS: What “success” means to Lee). What PR can (and can’t) do, and how to build relationships that bring you free PR opportunities. How to overcome adversities and obstacles when you’re struggling, overwhelmed, or in a bad place. The “10 Ways Method” for attracting attention, making more money and blowing people away.

Sometimes the most simple marketing strategies are the ones that make the biggest impact. Dean Jackson and Joe Polish answer questions and give golden nuggets of advice so you can make money, have fun, and work smarter now.  Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/382. Here’s a glance at what you’ll learn from Dean and Joe in this episode: How to STOP fighting for attention in crowded markets and START getting more business. The mindset you need to turn unconverted leads into increased revenue. How to create even more compelling offers and attract your ideal 5-STAR Customers. What to do to stand out and position yourself when you’re in a competitive market. How to take any hard-to-describe service and make it clearly valuable in people's eyes. A simple question you can ask your Clients to have your best marketing created FOR YOU. Advice for non-profits who want to raise more money and make a big impact in the world. Three units of your Business for finding Customers, getting results, and increasing referrals. One of the most effective ways to focus in the face of overwhelming amounts of information.  

What are the secrets to success that the greats aren’t telling you? Kevin Harrington and Mark Timm share how to enjoy success both personally and professionally in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/381. Here’s a glance at what you’ll learn from Kevin, Mark, Dean, and Joe in this episode: The greatest gift of being a mentor and having a mentor for success and achievement. Mark reveals the secret to finding and attracting the RIGHT mentor to guide YOU. The story of how Kevin and Mark met and why they co-wrote their new book “Mentor To Millions”. How to navigate B.S., deal with psychological complexity, and stay resilient no matter what. Strategies for cutting deals, structuring partnerships, and setting up winning collaborations. The formula to maximize mentorship, build almost anything you want, and impact millions. How recognizing bigger opportunities can help you build and leverage your personal brand. The fastest way to get your product and/or service into the hands of millions of people. Why it’s so important to value your mentors’ time, make things easy, and act on your mentors’ advice. The difference between “shark” deals, “generous” deals, and FAIR deals (PLUS: Why fair deals SCALE). How to integrate a deeper, more meaningful relationship with your family AND your Business. Five banks turned him down. He did THIS ONE THING, and the original bank ended up lending him $3 MILLION. Kevin walks you through the most effective pitch you can use to raise money for your idea or Business. How to think exponentially, expand your scope of possibility, and live the life you desire and deserve.

Do you know what culture is… and what it isn’t? Learn how to effectively improve your culture, get your Team motivated from the inside out, and drive better performance through cultural transformation in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/380. Here’s a glance at what you’ll learn from Jason, Dean, and Joe in this episode: How to motivate your people so they experience greater cooperation, less complexity and more achievement. The 3 principles of culture change that increase productivity and align people better to outcomes and results. How the environment shapes behavior, gets people to take action, and allows organizations to solve hard problems. The process Jason implemented that increased engagement around innovation by 1000x in one organization. How you can drive better performance with leadership tools that gain influence and increase your revenue. One commonality shared by Elon Musk, Steve Jobs, Bill Gates and many of the richest people in the world. What effective companies do to communicate and execute their mission in ways prospects and customers love. The Myth of Culture and Values: Why culture is NOT values and why core values often fail in many organizations. Three of the most important lessons Jason has learned over his career about change, getting results and success. A method for identifying any niche or markets real needs and delivering solutions that are ‘scale ready algorithms’. The ULTIMATE FORMULA for driving your vision, getting anything you want done, and reaching almost anybody. How to stop feeling anxiety and overwhelm, and live an even clearer, connected, calmer, happier, more fulfilling life.  

Freedom. It’s why most entrepreneurs do what they do. Learn how to have more time for the things you love, be peacefully productive, and grow your business sustainably in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/379. Here’s a glance at what you’ll learn from Eelco, Dean, and Joe in this episode:  One of the best actions you can take to grow and build your Business during the pandemic. The Power of Journaling: How to gain clarity, simplify your life, and transform your Business. Eelco shares what’s working for him online (Plus: How you can drive bigger, better results). Internet Fasting: A simple practice for becoming peacefully productive (and laser- focused!). Alex shares the single best marketing strategy, irresistible offer, and bonus you can use. What Entrepreneurs can do to rejuvenate, have more time, and experience greater freedom. Eelco reveals his “Leads On LinkedIn” strategy for and growing your engagement and your list. How you can become healthier, happier, and richer more easily by taking THIS one simple action.

Got questions? Get answers to your most burning marketing questions in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/378. Here’s a glance at what you’ll learn from Dean and Joe in this episode:  How to attract more right-fit clients, increase your conversions, and get even more repeat business. The Fundamentals List: 6 things every business owner needs to do FIRST before they do ANYTHING else. How to get people aware of, interested in, and buying from your business when you’re starting from scratch. A simple and easy way to generate A LOT more leads by putting THIS information on a $7 website… The Psychology of High Price: How to sell high priced products and services in a way that customers love. A way to gain the superpower of “x-ray vision” to see who your ideal clients are within a group of prospects. How to effectively reach hard-to-reach CEOs and COOs of large corporations and do B2B direct marketing. What Trumpeter Swans, Horses, and Unicorns can teach you about finding extraordinary team members.

Want to learn how to influence, inspire, and captivate from the stage? Learn the art and craft of speaking in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/377. Here’s a glance at what you’ll learn from Joel, Dean, and Joe in this episode: The 3 most valuable speaking and presentation lessons Joel Weldon has ever learned. How to transform fear into calm and confidence when presenting in front of any size audience. A simple, scientifically proven way to use your personality to get the future you want. How to best organize your ideas and effectively connect them to your audience. The fastest way to position yourself as a respected expert in your marketplace. Joel gives you his 3-word secret for ensuring your message is never misunderstood. How to craft a story so effective and so emotional you will never be forgotten. Little tweaks that make your speeches and presentations even more impactful. How to connect to your virtual audience and feel confident in any virtual setting. 3 simple, easy-to-use tips for having even more success with online presentations. Put your call to action ___(HERE)___ , NOT at the end of your speech. Here’s why… One of the biggest secrets you can use to become an even better communicator.

Joe Polish and Dean Jackson dive deep into the relationship between creativity and your definition of success. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/376. Here’s a glance at what you’ll learn from Joe and Dean in this episode:  Why we’re about to see some of the most innovative experiences and virtual gatherings online. Put your face on a sticker, stop touching your face during COVID-19, AND write million-dollar copy! Why B. Jeffrey Madoff wrote his new book “Creative Careers: Making a Living with Your Ideas". How to make more money, create greater impact, and experience more freedom using creativity. The importance of purpose, perseverance, and stories when building a sustainable business. B.R.A.N.D.: Dean shares what a brand REALLY is, the value of a brand, and how to create one. What the greatest brands do, how they capture attention, and what they do to lock in loyalty. The artistic myth of the lone genius and the firebolt AND the right-brain, left-brain myth. Why “editing” can be so powerful for leading a simpler, more connected, more enjoyable life. The first step to take when you’re building a sales funnel that attracts your ideal customer. How to define SUCCESS so it has a long-lasting positive impact on your daily joy and happiness.

Anna, Dean, and Joe share why and how to publish a book that’ll help grow your business. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/375. Here’s a glance at what you’ll learn from Anna, Dean, and Joe in this episode:  Who should write a book, how to write a book, and how a book can help launch and build your business. How to transition from being a writer to a business person and share your message with the world. What a “biz-oir” is, why Anna wrote her new book as a “biz-oir”, and how to start writing YOURS. Anna answers the question: “Should you sell your book to a publisher – OR – self-publish?” 5 types of book titles that stop people in their tracks and compel them to buy your book. What all the best-selling books in history have in common and how YOU can use it! Why the quality of your book matters and how to easily write a high-quality book. Anna shares 7 simple steps for writing and launching your self-published book.

Average sucks. Learn how to discover who you really are and get what you really want in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/374. Here’s a glance at what you’ll learn from Michael, Dean and Joe in this episode:  Michael reveals the biggest barrier people face in business and in life (and how to overcome it). Your Outdated Life Plan: Here’s how to pivot and shift it to get what the REAL YOU wants TODAY. How to change the way you think more easily and act so you experience more success and fun. The difference between people who do something and those who do something CONSISTENTLY. Why Michael wrote his new book Average Sucks and how it can help you transform your life. The ONE THING controlling your day-to-day actions impacting your success and fulfillment. Why your “Comfort Zone” is a perfectly orchestrated psychology that keeps you where you are. Michael gives you the 3 simple steps you can take RIGHT NOW to raise and grow your average. When working hard to try and do and be more is a bad idea and could make your life worse. How to change your biochemistry through “Selected Adversity” in order to stretch and grow. Why “CLOUDLANDIA” could be the biggest opportunity to make your dreams come true. Joe shares a marketing idea you can use to 10x customer engagement in your business. The first mentors Michael ever had and the most important lessons he learned from them. One of the most important actions you can take if you feel you aren’t getting what you want. What to do when you’re facing overwhelming challenges in your business and in your life. The most powerful strategy Michael has ever learned for positively influencing your health.

Ready to re-ignite your business by speaking directly to your target market, turning invisible prospects into visible ones, and generating consistent sales? Tune in to our second-ever I Love Marketing Zoom Meet-Up to get all your target market questions answered in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the video, show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/373. Here’s a glance at what you’ll learn from Joe and Dean in this episode:  How to read your ideal prospects’ minds, attract them to you, and give them EXACTLY what they want. A method for charging a higher price that feels natural and causes clients to love you MORE. The Bigger Pie Syndrome: Why narrowing your focus to ONE target market is so effective. A billion-dollar strategy for forging profitable, collaborative, competition-proof partnerships. How to “Can And Clone” yourself and better position your products and services. One of the Top 100 Drummers of All-Time makes a guest appearance on I Love Marketing! The V.C.R. formula wealthy people use to build their fortunes and reach millions of people. A 9-word email you can use during the COVID-19 pandemic to re-ignite your business. One of the easiest, most effective ways to turn invisible prospects into VISIBLE prospects. Two ways you can use marketing automation to deliver more value to your customers. A simple tool that works to generate consistent leads (and more sales) to your business.

Jay Abraham, Brian Kurtz, Dean Jackson, and Joe Polish reveal the opportunities inside a crisis and how to maximize them.  Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/372. Here’s a glance at what you’ll learn from Jay, Brian, Dean, and Joe in this episode:  5 unique opportunities available to entrepreneurs during the COVID-19 crisis that may never come again. Differences between superficial affiliate marketing and deeper, meaningful, profitable partnership deals. The Cloudlandia Opportunity: A billion-dollar direct-to-consumer opportunity accelerated by COVID-19. Dean’s V.C.R. formula you can use during a down economy to collaborate with others and reach billions. 2 overlooked cash-generating strategies business owners should be thinking about using right now. How to expand your sphere of influence and build relationships that can be invaluable to you long-term. 3 ideas for leveraging your salespeople (and other people’s salespeople!) to increase your cash flow. How to hit paydirt during adversity and crisis by seeing possibilities and looking outside your industry.

Your questions: Answered. Listen to Dean and Joe as they continue to answer the audience’s questions at the first-ever I Love Marketing Zoom Meetup in today’s episode of the I Love Marketing Podcast. This episode is part three of a three-part series, so be sure to listen to parts one and two first to get the most out of this special Q&A session. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/371. Here’s a glance at what you’ll learn from Joe & Dean in this episode:  What they’d do if they lost all their marketing knowledge and needed to quickly get it all back. How to sell high-ticket products and services even when nobody knows about you and you’re not well-known. What business owners should consider, be aware of, and pay attention to during the COVID-19 “New Normal”. Dean Jackson, Mike Agugliaro, and Joe Polish talk about why they love marketing (PLUS: The importance of E.L.F.). The #1 action you can take to generate leads at a low cost and strategically get the RIGHT people to join your list.

Got questions? You’re not alone. Listen to Dean and Joe as they answer the audience’s most burning questions at the first-ever I Love Marketing Zoom Meetup in today’s episode of the I Love Marketing Podcast. This episode is part two of a three-part series, so be sure to listen to part one first and stay tuned for the release of part three, which will be a continuation of the special Q&A session. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/370. Here’s a glance at what you’ll learn from Joe and Dean in this episode:  Become A Self-Milking Cow: The best way to STOP doing EVERYTHING in your business and START doing only what you LOVE. How to ensure your independent contractors, vendors, partners, and team members are aligned with your company brand. The 3 cultures that exist in every company (How to align all three into one big culture that works to create self-accountability). What every entrepreneur and business owner needs to know about habits, behavior, influence, motivation, and change. Dean and Joe share how retail owners can become MORE successful now, even while general retail growth is declining. How to not let “No” undermine your motivation and why the only business votes that count are the people that pay you. The secret price formula most business owners never discover for how much to charge for your products and services. How the real estate industry is changing with shifting buying habits and increased technology usage during COVID-19. The Marketing Vending Machine: A better way to think about investing in your marketing so your ROI is more certain.

Want to get in on the first-ever I Love Marketing Zoom Meet-Up? Well, here’s your chance! Get in on the action in today’s episode of the I Love Marketing podcast. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/369. Here’s a glance at what you’ll learn from Joe and Dean in this episode:  Dean gives his thoughts about virtual meetings and why they are poised to become more and more popular over time. The D.O.S. Conversation: How identifying your clients’ D.O.S. can help you make better offers and transform your business. Why a compelling offer is 10x more powerful than a convincing argument for making your sales and marketing 10x easier. More cheese, less whiskers: How to find out what your audience wants and tap into the jetstream of personal compulsion.

Do you get the feeling that you’re meant for more? Learn how to turn your knowledge into profits in today’s episode of the I Love Marketing podcast. If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit https://ilovemarketing.com/368. Here’s a glance at what you’ll learn from Lisa, Joe, and Dean in this episode:  Lisa’s 5-Part Formula for discovering your million-dollar value and making a massive difference. What you can do to lead with generosity to make compelling offers WITHOUT being offensive. One thing people want right now and how you can use it to get (and keep) more customers. A simple exercise you can use to discover what you’re truly meant for in order to serve people. How to “make peace with sales” and make irresistible offers so you can make more money. What you can do to transform worry, fear, and confusion into courage, confidence, and strength. How to harvest what you already know to help your customers during an economic downturn. Discover Your Unique Value: Find the natural, unique gifts you already have to help more people. A better way to package your deliverables so people value them and get more value from them.

Do you have commission breath? Learn how to build an empire without making a stink in today’s episode of the I Love Marketing podcast.  If you’d like access to the show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/367. Here’s a glance at what you’ll learn from Dean and Joe in this episode:  How to avoid having "Commission Breath", spot social media narcissists, and why we're all living in "Cloudlandia". The amazing success behind Kylie Jenner's billion-dollar brand and the 3 elements YOU can use to build an empire. A rarely told story of how the Koch brothers made their money and the lesson you can use to create valuable collaborations. Why there is more opportunity now than at any time in history and how you can tap into it no matter where you are. The importance of developing CAPABILITIES and how to utilize them to get bigger, better, wealth-generating results.

Joe Polish and Alex Moscow, the founder of Congruent Coach, have cracked the code to successfully serving high-level clientele with integrity, authenticity, and passion. Learn how they do it in today’s episode of I Love Marketing. If you’d like access to the video, show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/366. Here’s a glance at what you’ll learn from Alex and Joe in this episode:  3 things you need in order to sell anything, the difference between “marketing” and “selling”, and the #1 job of every business owner. Why understanding the PSYCHOLOGY of your clients and customers is MUCH more important than any tactic or technique. The biggest mistake entrepreneurs make in business AND one of the most effective ways to stand out in any marketplace. Do this ONE thing with your top 5 clients in order to generate more leads on autopilot and attract HIGHER PAYING CLIENTS. The 3 ways to learn ANYTHING effectively and easily.  How to think about your marketing so it gives you the highest possible chance of success in your business. How to fill up your business with more people than you can handle.  THE MOST IMPORTANT SKILL you need if you want to get peoples’ attention and impact people all over the world. How to fill up events with interested, pre-qualified, ready-to-buy prospects who become CUSTOMERS FOR LIFE. Want to launch a successful podcast? Here’s how to AFFORDABLY launch (and grow) your podcast SUPER quickly. The ONE THING Joe credits with having made him millions (and BILLIONS for service businesses he’s trained). What one of the highest-paid copywriters in the world said to do if you want to succeed BIG online. A simple strategy ANY entrepreneur could use that made one entrepreneur $67,000 from ONE SALE.

Are you having a hard time comprehending the new CARES Act and what it means for you? Learn how Tony Rose and Jim Dew unpack it in today’s episode of the I Love Marketing podcast.  If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/365. Here’s a glance at what you’ll learn from Jim, Tony and Joe in this episode:  The COVID-19 CASH Conversation: How To Utilize The CARES Act and New Laws To Increase Your Cash and Keep Your Business Going During COVID-19 (Featuring Jim Dew, Tony Rose, and Joe Polish) Jim and Tony discuss the $2.2 Trillion CARES Act, the Federal Paycheck Protection Program, and how you can apply for it to maintain your cash flow and keep your employees   The tax and legal implications you MUST be aware BEFORE you apply for COVID-19 loan and grant programs (This could save you hundreds of thousands of dollars…) Why you should NEVER keep deposits in a bank you owe money to (PLUS: One way you to get cash from your bank WITHOUT having to sell your portfolio…) Jim’s C.O.V.I.D. Decision Model: The “C.O.V.I.D.” decision-making process you can use for making tough business decisions during the COVID-19 crisis A grant you can get right now if you need IMMEDIATE money; A specific loan you can get for up to $2 million; and a 50% payroll tax deferral you can utilize Jim talks about new laws that can help entrepreneurs get money back from taxes they paid in the past – AND – several other ways you can conserve cash How to maintain the right mindset during this crisis and the OPPORTUNITIES in business, real estate, and stocks entrepreneurs should be thinking about