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I Help Salons
12 minutes | Oct 1, 2017
Google Wants to Help You Say Thanks and Get More Reviews
As much as Google gets on my nerves, every now and then they do something that's actually pretty helpful. That's the state of things with their new online tool called Small Thanks.
14 minutes | Aug 14, 2017
Groupon for Booth Renters
If you’ve ever wondered is there a right way to use Groupon, a way that actually helps build your business, you’re in luck. In this week’s episode we’re discussing Groupon Strategy with Kechia Taylor from Brows & Company.
22 minutes | Jul 27, 2017
Google Really Has a Thing for Mobile and You Should Too
A couple of days ago, I realized that the folks over at Google just might be onto something with their latest booth renter online booking push. My wife and I were sitting in the living room. She had her laptop open and I asked her to look something up online. She then reached for her iPhone and quickly went to the site in question. When I asked her why she didn’t just use her laptop, her response was “I don’t know, it’s just easier.” That’s when I realized that my wife experiences the internet very differently than I do. To her, smartphones are for games and looking up information. Laptops are for binge watching “television” or other programming online. no-repeat;center top;; Beginning With the User in Mind Her preference for the small screen also brings Google’s latest initiative into sharper focus. I noticed when I look at the Reserve with Google website on my desktop, the site looks totally underwhelming. However, on the small screen, Reserve with Google looks right. The site’s layout makes it clear that the folks at Google expect the lion’s share of traffic to their site to come from people browsing on mobile devices. This continues the mobile first trend that they and Facebook have been following for some time now. no-repeat;center top;; Booth Renter Online Booking | Make It Easy for Your Clients One of my oldest clients is a non-geek. He’s as old school as you can be in the 21st century when it comes to technology. He doesn’t own a laptop, but he does have a smartphone and a tablet. As forward leaning as that sounds, I’m pretty sure he only uses his smartphone to receive calls and send text messages. Despite my best efforts, online booking isn’t his thing. Luckily for him Google, Facebook and Apple are engaged in a battle for your smartphone. In a previous article we touched on Google’s push into online booking through it’s popular Maps app. They’ve also joined Facebook and Apple with a Messaging app of their own called Google Allo. Like Reserve with Google, Allo is available to integrate with their Maps app. More than a simple messaging app, it can serve as a chat bot to begin communicating with prospects who
21 minutes | Jul 18, 2017
Google’s Coming for Your Appointment Book
TRANSCRIPT: Okay. Google. Yeah. Yeah. Once again, the pachyderms are on the move and it’s time to make sure that you’re moving your feet so that you don’t get run over, left behind, or whatever applies to you. Let me ‘splain. Way back in the diz-ay I used to be really obsessed with trying to get information into the hands of the people whose websites I was building about online booking. Seemed to me, being the geek that I am, that online booking was a good thing. If only from this perspective, some people want to do it. I was thinking, you know it really doesn’t matter what you want. What matters is what they want. If there’s a sizable amount of people who would come sit in your chair and you don’t offer online booking, well they’re going to take their biscuits and put them in someone else’s chair. That made sense to me. Overtime I found out that some people just don’t want to do that, and that’s cool. Didn’t really push the issue whatsoever, however, it’s time for me to journey back in that direction because Google is doing something kind of interesting. They are continuously, continually, one more time again they’re trying to dominate the online space. Let me ‘splain what they’re doing this time. Do you have, or let me explain by asking a question first. Do you have your Goggle My Business stuff tight? Are you on the map? If I look up your name on the map, will I be able to find it or will I just have one of those little icons that says, “You are here.” If you go to Google My Business, and that’s google.com/business, can start the process with getting yourself on the map. It might be a little bit difficult. Might have a couple of struggles to make that happen because if you interpret Googles rules in a certain way you may think, “No, no. I can’t be on the map.”, and to that I said pshaw. Pshaw to you, because you are a business. You’ve got your own shingle. You collect your own fees. You do your own marketing. The only difference is you’re rocking it in somebody else’s chair. There’s no difference in my mind between you renting a chair from a salon owner and that salon owners who’s either leasing or doing a mortgage from someone else. In my mind, get your happy behind onto Google Maps. It’s only for this one reason, again going back to the fundamentals a
11 minutes | Jul 10, 2017
Business Building for Booth Renters
During my time here in the marketing space I’ve noticed that a key advertising strategies big brands use is having cool marketing slogans. These slogans are meant to act as a mental hook of sorts that sticks with you. Of course, I Help Salons isn’t a big brand, but if I was to have one of those hooks it would be Business Building for Booth Renters. I’m always interested in the big why. My ultimate goal is to explain to booth renters in the easiest, most clear fashion what they need to do online to build a clientele. In reality, regardless of which platform you’re using, the dance steps for booth renter marketing are generally the same. Attention Connection Conversion | Business Building for Booth Renters We tend to focus on internet marketing for booth renters. However, the tips, techniques and advertising strategies we discuss are just as relevant offline as they are online. Long before there was a thing called the internet, stylists still had to advertise and get people to come sit in the chair. The internet made it easier to reach more people, but at the end of the day, it’s just a tool. And like most tools, by itself, it’s pretty useless. But pair that tool with a well though out marketing plan and great things can happen. In reality, from a big picture perspective, there’s really only three things that you’re trying to accomplish online. If you have a business of any sort the three things you want and need are Attention, Connection and Conversion. Attention You want prospects to look at you. Here online, we concern ourselves with how many different ways can you get people to see you. That’s why my methodology revolves around the phrase “Be where they’re looking.” You need to be on Facebook, Instagram, Yelp, Google Maps and of course have your own website. On the internet, where everything is just a click away, attention is crucial. If no one sees you, you don’t exist. Back to How to Get Clients as a Booth Renter
17 minutes | Jul 3, 2017
Hair Stylist Booth Rental Tips | The Right Way to Get Stalked Online
One of my favorite booth rental tips for hairstylists is pretty simple. Be where they're looking and give them what they're looking for. In this episode we'll explore one example of how people find you online and what happens when they do.
19 minutes | Jun 26, 2017
Why You Need to Back Up Your Website and the Blueprint
A quick look at an almost catastrophe with backing up your website and the way ahead for I Help Salons. Blueprint Setup Sign-up Coming – Check back soon. Back to How to Get Clients as a Booth Renter
20 minutes | Jun 21, 2017
How to Get Reviews as a Hair Stylist Without Screwing It Up
How much do you hate asking your clients for reviews? This episode is my retelling of Phil Rozek’s original article located at: http://www.localvisibilitysystem.com/2017/06/15/dumb-shortcuts-to-getting-online-reviews/ Please visit his site for the full article and other great resources. Don’t forget to check out the comments. no-repeat;center top;; Back to Online Reviews for Booth Renters home no-repeat;center top;;
18 minutes | Jun 11, 2017
Review | Booth Renting 101: A Guide for the Independent Stylist
True confession. I was little curious when I noticed Booth Renting 101: A Guide for the Independent Stylist on Amazon.com. From a marketing perspective I absolutely love the title. Pure genius. You’ve got to admit, if you’re a booth renter, that title seriously grabs you by the eyeballs. However, I work primarily in the internet marketing space so with a title like that, my B.S. meter starts to warm up a little bit. You see, I am accustomed to products with great titles that hint at great things and then deliver a lot less than what was promised. What I found here was a bit refreshing and definitely different than what I was expecting. Booth Renting 101: A Guide for the Independent Stylist | What to Expect There is absolutely nothing new about a marketer promising to show you how to start and successfully run a booth rental business. Normally it’s someone who is or who used to be a booth renter who wants to show you how they did it, and how you can too. A usual technique is to lay out a few tips and tricks to get you excited and but leave out some crucial piece of the puzzle that you’ll need to make the whole thing work. To get your hands on that missing piece, you may have to grab some sort of an upsell. Perhaps they have a training system or some sort of coaching program you can subscribe to. That’s what I was expecting. This is not that. The author calls Booth Renting 101: A Guide for the Independent Stylist a roadmap that includes best practices on topics from finance to operations to marketing. I think a better description would be to call it a framework. How you use that framework depends on where you are in your booth renting journey. If you are a successful veteran of 10 or more years behind the chair, my gut tells me that this book is simply going to be a walk down memory lane and a reminder of some of the tough lessons you’ve picked up along the way. For someone considering making the jump to booth renting, this is an excellent resource for taking a honest look at what you’re considering, and whether you are in a position to make the jump now or at later date. However, the group that I think will get the most out of this book are stylistics who have already jumped into the deep end and find themselves paddling as fast as they can. Booth Renting 101: A Guide for the Independent Stylist gives you a way to comp
16 minutes | Jun 5, 2017
Independent Hair Stylist Marketing | Facebook Retargeting
Facebook retargeting is one of my most powerful independent hair stylist marketing tips. In this episode , we touch on what it is, how it works and what you should do now to take advantage of it.
26 minutes | May 29, 2017
Hair Stylist Marketing Tools | Make Your Website Sell For You
Your website is a tool. How powerful a tool depends on how you use it. Is it just a digital billboard letting the world know you exist, or an always on duty salesman, that's constantly bringing you new prospects that you can turn into clients. If you're not sure which one you've got, this episode is for you.The post Hair Stylist Marketing Tools | Make Your Website Sell For You appeared first on I Help Salons.
13 minutes | May 21, 2017
Introducing the I Help Salons Facebook Group
I Help Salons is dedicated to helping booth renters promote themselves online. With the Facebook Group it's easier than ever to contact your favorite Internet Sherpa for help navigating through all of the geek stumbling blocks online.The post Introducing the I Help Salons Facebook Group appeared first on I Help Salons.
26 minutes | May 15, 2017
Salon Booth Renter Email Marketing Ideas | The Only One That Works
With the volume of booth renter marketing advice available online, why should you listen to me? Good question. In this episode I take a stab at answering that exact question.The post Salon Booth Renter Email Marketing Ideas | The Only One That Works appeared first on I Help Salons.
14 minutes | May 8, 2017
Booth Renting 101 | The Secret to a Full Book?
There is no shortage of marketing systems designed to help you fill your book and build your business. However, without one key ingredient, you'll find it hard to succeed no matter how hard you try. The post Booth Renting 101 | The Secret to a Full Book? appeared first on I Help Salons.
19 minutes | Apr 30, 2017
Booth Renter Email Marketing | How To Create Lead Magnets
Booth renters who plan to use email as part of their online marketing need to understand what lead magnets are and how to create the ones that work for salons and stylists.The post Booth Renter Email Marketing | How To Create Lead Magnets appeared first on I Help Salons.
29 minutes | Apr 23, 2017
Booth Renter Email Marketing | Segmenting Your Email List
Email marketing is one of the most versatile tools available to booth renters. In this episode, I discuss a simple technique for getting prospects to tell you which of your products and services they want to purchase.The post Booth Renter Email Marketing | Segmenting Your Email List appeared first on I Help Salons.
19 minutes | Apr 17, 2017
A Look at the PostPlanner Social Media App
One of the more difficult parts of any social media campaign is consistently producing engaging content to post. The PostPlanner App makes this much easier for time strapped booth renters trying to maintain a social presence.The post A Look at the PostPlanner Social Media App appeared first on I Help Salons.
18 minutes | Apr 9, 2017
Creative Marketing Ideas for Salons | Video Script Writing
With all of the new toys and technical gizmos to help you create your marketing video, it's easy to forget why you're making a video in the first place. In this episode, I touch on keeping the most important thing, the most important thing. The post Creative Marketing Ideas for Salons | Video Script Writing appeared first on I Help Salons.
19 minutes | Apr 3, 2017
New Ideas for Marketing a Stylist | EasyVSL Video Maker Software
If you plan to crank out a lot of videos for your marketing campaigns. Paying for them can get out of hand. EasyVSL is a nice piece of software that can help with that problem.The post New Ideas for Marketing a Stylist | EasyVSL Video Maker Software appeared first on I Help Salons.
17 minutes | Mar 28, 2017
How to Use Fiverr to Make Your Salon Videos
The best tools in the world are useless if you don't know what they're used for. This episode looks at three different ways to use video in your business and four types of videos to use.The post How to Use Fiverr to Make Your Salon Videos appeared first on I Help Salons.
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