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Merry Christmas and a Happy New Year! This will be the last episode before the Christmas break. See you in 2023. In episode #075 of IAMN: I am Northbound, Jayson wants to show you a call he did with an artist that was stuck in an awkward place. I think any music artist who has released music before knows how awkward it is to not be able to promote their new music (due to it not yet being released) but not knowing what to promote in the meantime. How do you promote old music when new music is on the way? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #074 of IAMN: I am Northbound, Jayson wants to show you an episode from the IAMN Inner Circle. In this episode, he will show you how you can create a week’s worth of fantastic social content in just a few hours of your time. How can you create so much content in so little time? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #073 of IAMN: I am Northbound, Jayson wants to show you a consulting call he did with an artist in which they discussed chasing happiness. Most artists will chase happiness, but this is a mistake — there is something far better to set your sights on. What should you chase instead of happiness? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #072 of IAMN: I am Northbound, Jayson wants to introduce you to the best behavioural driver for your content: Curiosity. Creating content that aims to stoke curiosity is what will result in far more growth — and it all starts with putting electrodes on rat’s brains. How can you use curiosity to your advantage? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #71 of IAMN: I am Northbound, Jayson shows you a consulting call with an artist that wanted specific advice on advertising strategy. Many music artists don’t see results on their paid advertisements because they don’t approach their angle correctly, but this can easily be fixed. How should you be using paid advertisements in 2022? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #70 of IAMN: I am Northbound, Jayson wants to show you a talk he did in the IAMN Inner Circle on effectively gaining attention. Most of the time, content creators fail because they aren’t able to capture attention, and this presentation will solve that issue for you. How can you make sure your content captures the attention of your listeners? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #69 of IAMN: I am Northbound, Jayson answers a question he received from a music artist that asked for the best Instagram strategy for 2022. Instagram has found it difficult to find their identity this year, so a focused strategy that is able to be adapted to change is more important than ever. What's the best strategy for music marketing on Instagram in 2022? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #68 of IAMN: I am Northbound, Jayson shows a consulting call on which using trending audio was brought up. On top of that, we discussed different ways to tell your Story through your content. How can you get promotion for your own music by using trending audio? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #67 of IAMN: I am Northbound, Jayson wants to let you inside the IAMN Inner Circle, to show you an episode he did a while back on attribution through dark socials. This episode is quite advanced, but it received rave reviews — and you can hear it today. What on earth is attribution through dark socials and why is it important for growth? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #66 of IAMN: I am Northbound, Jayson wants to talk about the ever-elusive question, “How do you make money from music these days?”. You may not want to hear the first answer, but there’s another option that is far easier and much more rewarding than any other option out there. What’s the best way to monetise music in 2022? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content — something for any artist, no matter the genre. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #65 of IAMN: I am Northbound, Jayson wants to show you another great consulting call he was on recently with an artist who finds it difficult to discuss subject matter. Discussing the message of your movement can be an uncomfortably personal thing, something many artists experience. How do you promote a song’s message if you don’t want to talk about it? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 200+ hours of advanced music marketing content. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #064 of IAMN: I am Northbound, Jayson wants to show you an exclusive presentation he did from the IAMN Inner Circle. This presentation dives deep into content strategy and how you can easily resonate with your target listeners and grow your audience with committed true fans. How should you approach content strategy in this noisy digital age? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 100+ hours of advanced music marketing content. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #063 of IAMN: I am Northbound, Jayson answers the submitted question, “How do you promote your music when you are always busy in the studio?”. The bad news is that you need to put more effort in. The good news is that you can do this easily each day. How can you streamline your productivity without cutting too much into your studio time? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 100+ hours of advanced music marketing content. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

In episode #62 of IAMN: I am Northbound, Jayson is back to show you a consulting call he did with a music artist. Some fantastic things were discussed about advertising music through paid advertisements in the current industry. How should you use Meta Ads to market music today? Find out on today's episode of IAMN: I am Northbound! Ready to take your music marketing seriously? Join the IAMN Inner Circle and get access to over 100+ hours of advanced music marketing content. Get a free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpath.com ig: @jaysonjohnevans

Enjoy! I'll be back in the studio soon.  Jayson

Have you ever tried to release new content (music, video, content etc) and no one really cares? Well, in today's episode of IAMN: I am Northbound, I am going to tell you why that is, and how you can make that a thing of the past -- by utilising what I like to refer to as the 'staircase' of your listeners. (Psst... My best content is at iamnorthbound.com)

Join me in the car again for a rapid-fire discussion on what is working for music artists trying to grow their audiences in 2022. I go through all of the platforms that are worth (and not worth) posting on, and how you should, as well as touch on a few strategies you can use to get the best results out of your marketing efforts.  (Psst... My best content is at iamnorthbound.com)

I work with a lot of music artists, and when they run into issues, it can usually be solved by returning back to their marketing foundation and correcting issues there. It's never in Spotify play listing, sync licensing etc -- they are great ways to compliment an already established marketing foundation. In today's episode, I'll show you the four step method I use to market anything with any music artist ever. Enjoy! (Psst... My best content is at iamnorthbound.com)

In episode #57 of IAMN: I am Northbound, Jayson wants to break down a recent video that went viral on Tik Tok of a music artist promoting their music the wrong way. This video frustrated a lot of people and Jayson wants to break down what went wrong. How could you avoid making these mistakes? Find out on today's episode of IAMN: I am Northbound! -- Ready to take your music marketing seriously? Join the IAMN Inner Circle. You'll get multiple episodes of advanced music marketing content each week. Get one free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpages.com ig: @jaysonjohnevans

In episode #56 of IAMN: I am Northbound, Jayson wants to tell you how to create and establish solid content pillars for your online presence. If you can do this, you'll build connection in your audience like never before and also never run out of things to post. What are content pillars? Find out on today's episode of IAMN: I am Northbound! -- Ready to take your music marketing seriously? Join the IAMN Inner Circle. You'll get 3 episodes of advanced music marketing content each week. Get one free week here 👉   https://iamnorthbound.com Want to get in contact? e: jayson@listenpages.com ig: @jaysonjohnevans