30 minutes | Jul 31st 2020

BDSM, legwarmers and using kindness to sell

Recently, Joe went all ‘fluffy’ marketer on LinkedIn and made the statement “kindness sells” - and adaption of the old ad-land adage, sex sells. But, does it? Does being kind drive ROI or is it just verbose marketing bullshit? With the world going through various chaotic events, it feels like we could all do with more kindness - more humans being nice to each other. And, it feels like being kind is a differentiator that is likely to help us sell more. But… what did I mean, and is Joe just a fluffy marketer?