33 minutes | Aug 15th 2020

A framework for being human in your marketing?

Being human in your approach to marketing is important. People don’t want to feel like they’re being marketed to and they don’t want to feel like they’re just another marketing metric. When we humanise our marketing, people respond to it, people engage with it and people remember it. But what does human marketing look like? It’s all well and good us singing the praises of being more human in our approach to marketing - but what’s the framework, how is it different from the norm? In this episode, Rich and Joe are going to talk through their early thoughts on what should make up a human marketing framework. Sort of. - Be ‘real’ in your marketing - Don’t try to be something your not - Wear your values on your sleeve - Speed - it’s about ‘now’ - Communciation should represent the channel - Communication should be two way - Don’t focus on the outcome