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Humans Come First
35 minutes | 2 months ago
What Makes A Marketer? Education Or Experience?
What makes a marketer a marketer? is it experience or is it education? Last week saw Mark Ritson and Rand Fishkin - heatedly debate it across social media. Shit got heavy. This week, Rich and Joe chat it through. Is it education or is it experience?
28 minutes | 2 months ago
Clubhouse, Yay Or Nay?
Annnnd.... we're back for Season 3! Joe's had his baby and we're reading to talk marketing again. Marketers love new toys. Shinny things that we can play with. New channels that we can connect with people. And… probably, ultimately selling people stuff. So how about clubhouse? The ios only, invite-only, voice-based social channel - so how do we feel about it.
39 minutes | 3 months ago
What It's Like Building 'marketing First' Companies?
Our careers to date have been as marketers first. But today, both of us have found ourselves in positions of also being founders and leaders of our own companies. With this experience in mind, we wanted to explore what it means to build a marketing first organisation and the implications of this for how our business has grown. Maybe it’s because I’m a marketer, but for me, marketing has always felt like the main driver in growth. Don’t get me wrong, without sales and with our great products or customer service, growth is going to be limited, but marketing has always felt like the real driver. But growing a business - it’s not all about marketing. So how do we balance being a founder and a marketer? And should marketers really be founders? Have we chosen the wrong paths?
32 minutes | 3 months ago
Can You Have Too Much Content?
I’ve always believed that, as long as the content is good, more content is better. People have a thirst for content, blogs, guides, vidoes and even podcasts hosted by two bald marketers. But, can you have too much content? This week Joe and I dig into the content we produce, the channels we distribute it on and we mull over whether you can have too much content.
28 minutes | 4 months ago
The Rise And Fall Of The Webinar… Marketers Breaking Nice Things (again)
2020 rolled around and marketers had all their plans set in stone. Events were the solid play for most of us. There’s nothing better than getting people together in a room to build those relationships. Then the arse fell out of the world and every man, woman and dog moved online. And if everyone is doing it, what’s the point? So here’s to the rise and fall of the webinar. I really like events. I do quite a lot of them. But, we had to flip everything on its head last year moving from physical to virtual, and it proved one thing: nothing stands still forever. So, what is the best way of running events in 2021?
42 minutes | 4 months ago
Behold... The future of marketing... (possibly)
It’s the start of a new year, and we’re marketers, so you know what that means! A predictions episode! We thought it would be cool to look forward to what is coming in 2021 because if 2020 has taught us anything, it’s that predicting the future is easy! For what was a pretty shit year, there’s an awful lot of marketers putting out 2020 round-up posts - but thankfully we’re yet to see any proclaiming this is the year of mobile. And, not being ones to want to focus on the past, for our first episode back in the new year, we’re looking at our plans and predictions for 2021 - kind of like a shit world cup octopus.
43 minutes | 5 months ago
Brand Vs Demand (and Using Swag To Make People Love You)
Brand is fun. It’s at the rock n roll end of the marketing spectrum. Brand can put you at the front and centre of someones mind. It can endear and align you with your buyers and it can help to move from customer to champion. But how do you balance it with demand? How do you turn brand into revenue? It’s the never-ending argument any marketer will face. How do you justify brand spend - stuff that you may never see a direct ROI from? And when does this stop mattering and the direct return has to come?
26 minutes | 5 months ago
What the hell is 'energy' in your marketing?
A lot gets made of the content and message in marketing. We talk about who we should be targeting. We talk about when we should be targeting them. But we rarely talk about the energy in marketing. So this week, the question is, how can marketers use ‘energy’ in their marketing? Energy is a bit of an ‘x’ factor in marketing. It’s something that can have a profound effect in the obvious arenas of events and webinars, but is rarely a choice we make as marketers for stuff such as email marketing or on our website. You could be authentic, positive or scary and intimating. So, can we move ‘energy’ into the world of conscious and what effect does it have?
38 minutes | 5 months ago
Repeat After Me... Email. Is. Not. Dead.
It’s one of the oldest marketing channels we have available. It’s been used, abused and marketers have seen diminishing returns for years - to the point where we’re seen more than one gob shitey blog post stating “email is dead”... But just because some think it… doesn’t mean it’s true. So what should email look like in 2021? Spoilers here: I love email marketing. It’s been the consistent factor across my career, and to be honest, it hasn’t changed that much since I started marketing 8 years ago. But, how do we make the most of the opportunities the channel presents?
37 minutes | 6 months ago
Lessons learnt from running a web summit (basically, what we f*cked up)
Nearly a year ago now, I sent Joe a WhatsApp message asking if he was up for doing a podcast. Something that would be a bit of fun where we could chat about marketing. But it took a spot of home confinement during lockdown to actually get us to record anything. Fast forward to today, and we’ve started to grow it into something far bigger than we’d anticipated. It’s started to become a community. And now, it’s become an event. With one summit down, we’ve already learnt a lot and in this episode, we thought we’d share the things we learnt (and ballsed up). I put on lots of events. But, this one was like no other I’ve ever run: so what did we learn about putting on an event of this scale with brands such as Privy, Drift, and the NHS, and what will we do better next time we run a summit (next March)
40 minutes | 6 months ago
Marketing, strategy and planing into the unknown of 2021
Marketing in 2020 has been a wild ride. There’s been some ups, some downs, some backs, some forwards… Plans were drawn up, torn apart, reworked and scrapped. Some marketing team have thrived - some have ultimately fallen. So, with new locks downs being announced, politics heating up and economies slowing, speeding up and slowing again… what does a marketing strategy in 2021 look like? Marketing strategies for me has always been about what stays the same. But, of course in 2021, there will be some trends that take over the world. So how do you write a strategy that provides a rock solid foundation for the future, while preparing yourself for whatever comes your way over the year?
33 minutes | 6 months ago
Panic, pivot, survival & growth - How The Marketing Meetup rode out 2020
For those of you who don’t know Joe, he’s one of the nice guys in marketing - literally, he’s built his career and reputation on being, and I quote “positively lovely”... Over the past 5 years, Joe took a hobby and turned it into an Anglo-American community with nearly twenty thousand members - and from there he turned it into a thriving business. Built on the principle of bringing marketers together, Joe’s business revolved and thrived around physical events. And then COVID came along and changed the game. So, this episode is going to take a closer look in how one business managed to pivot and accelerate its growth in a time of complete chaos and how marketing and positioning played a huge part in that.
10 minutes | 6 months ago
We're back for season 2 - with a whole bunch of things to announce...
Check out humanscomefirst.co.uk for the summit and newsletter. About 6 months ago now, Joe and I started a little pet project. Something to keep us entertained while the world was on lockdown and while I hid from my homeschooling kids. It very quickly became the highlight of our week and gave us both the chance to talk about something we’re really passionate about - marketing. And it’s grown into something more than that... You may have noticed we took a little break over the last few weeks. It’s not because we didn’t want to be sharing our thoughts on marketing and sales anymore - we hadn’t run out of things to say - but we had run out of time. But, as the craziness of the last few months has started to settle down, we’re back with season 2 of Humans Come First. To kick off season 2, we’ve got some really, really exciting things to share with you… First up… and for the first time ever… we’d like to take a pause and shout out our new show sponsor… AdRoll. AdRoll is a cross channel engagement platform that’s easy to setup and roll out - helping with Instagram ads, Facebook ads, Email and etc etc check them out on AdRoll.com Secondly, TMM has some exciting news to share - and this is the first time we’re publicly speaking about it… but in January, TMM is launching is membership platform - complete with One of the things both Joe and I get a kick out of is bringing marketers together to hear some really interesting shit from the industries brightest… learning from what others have done and what they think - what better way to learn, right? So - Joe and I have pulled together some of the best Human-centric marketing, sales and customer success people we could find and rolled them up into an online two-day summit… all the learnings… all about putting the humans at the centre of your growth… no cost. With speakers from Privy, AdRoll, Drift, HubSpot & Verblio - people like Dave Gerhardt and Kevin “KD” Dorsey - it’s going to be a lot of fun so get signed up at humanscomefirst.co.uk and check out the full speaker line up! And not only that but each of the speakers has agreed to give up their time to help aspiring marketers from underrepresented communities - the whole thing is going to be amazing. This time we’re also going to change up the format a little - Rich and I will still be offloading our thoughts on various topics, but this time around, every couple of weeks we’re also going to be bringing in a guest speaker that Rich and I will interview. We’re also firing up a mailing list this time. You’ll find the link at humanscomefirst.co.uk and in our show notes. It’s not just a spammy - we’ve launched another episode type of list - it’s so we can open up a two-way dialogue. We want you to reply… We’ll share extra content, the show notes - I’m sure we’ll have some free shit to give away… Joe will knit crochet for everyone that signs up… So check it out at humanscomefirst.co.uk And don’t forget to check out AdRoll.com.
33 minutes | 9 months ago
A framework for being human in your marketing?
Being human in your approach to marketing is important. People don’t want to feel like they’re being marketed to and they don’t want to feel like they’re just another marketing metric. When we humanise our marketing, people respond to it, people engage with it and people remember it. But what does human marketing look like? It’s all well and good us singing the praises of being more human in our approach to marketing - but what’s the framework, how is it different from the norm? In this episode, Rich and Joe are going to talk through their early thoughts on what should make up a human marketing framework. Sort of. - Be ‘real’ in your marketing - Don’t try to be something your not - Wear your values on your sleeve - Speed - it’s about ‘now’ - Communciation should represent the channel - Communication should be two way - Don’t focus on the outcome
30 minutes | 9 months ago
BDSM, legwarmers and using kindness to sell
Recently, Joe went all ‘fluffy’ marketer on LinkedIn and made the statement “kindness sells” - and adaption of the old ad-land adage, sex sells. But, does it? Does being kind drive ROI or is it just verbose marketing bullshit? With the world going through various chaotic events, it feels like we could all do with more kindness - more humans being nice to each other. And, it feels like being kind is a differentiator that is likely to help us sell more. But… what did I mean, and is Joe just a fluffy marketer?
23 minutes | 10 months ago
Verbal diarrhoea, thought leadership & have we ruined LinkedIn?
We’ve all seen it. The streams of verbal diarrhoea, thought leadership and look at me now content. And most of us are guilty of it. But when everyone is scrambling for their share of ‘personal brand’ where does that leave the landscape? What happens to a channel when everyone is doing the same thing? And importantly, as with everything else, are marketers ballsing up another perfectly good channel? Introduce the topic for the episode Linkedin has been a mainstay of growth throughout the ups and downs of 2020. Those with something to say have found it relatively easy to find their community to amplify their messages in. We have talked about it a lot - the importance of creating and nurturing personal brand… But when every marketer and salesperson with a laptop or mobile phone has the same idea, how does a channel like Linkedin continue to provide value? Talking points: - Is it getting harder to grow on Linkedin with everyone doing it? - Best practice creates a snowblindness - nothing stands out anymore - People are afraid to experiment on their own back - Consistency is key, but it’s a fine line between good content and just shouting at people - What content is really working? - Humour - memes and some needed light relief - Being personal, open, raw - Mix up your mediums - Who’s doing it well?
1 minutes | a year ago
Our voices aren't the ones that need to be heard right now
Over the last week, we have been forced to self reflect. We are both white-skinned and male. And, that has obviously benefited us throughout our lives and in our careers. The events of the last week have made us question how we can be better. Not being racist, is not enough. It’s never been enough and we want to support that in whatever small way we can. Now is not the time for people to hear our voices, but for us to help amplify the voices of the black community around us. While our intentions are good, we may not get this right. One thing we do think we can do however, is share things that have helped us. On our website, humanscomefirst.co.uk, you’ll find a link to a series of resources we’ve found useful. These will also be found in the show notes. We’ll see you next week.
34 minutes | a year ago
6 things we've learnt during COVID-19
It feels like Coronavirus has been going on for a million years now, but really it’s only been ten weeks for us in the UK. While we’re now starting to see the green shoots of normality return, this disruption has taught us a lot… as people, as business owners, as marketers. While we’re at risk of being part of the rush of ‘ten things I learned from Coronavirus’ articles that we be swamping Linkedin in the coming weeks and months, we thought it would be a useful exercise to look back and examine what we’ve learned. Over the last few months, we’ve been on a rollercoaster of emotions. It’s been a wild, sometimes exciting, sometimes mundane ride, but both of us have learnt a lot, about ourselves, about our businesses and about the people we communicate with and sell to. So, for our tenth episode, we decided to get reflective again… and look at the top six things we’ve learnt about marketing and running a business during a crisis. Joe, you kick us off - what’s your number 1 learning from the last few months? Talking points - Content is key - Business agility - You don’t get if you don’t ask - builds momentum - Brand is important - It’s okay to mess up so long as you own it - Community and audience is essential
28 minutes | a year ago
Using love and hate to grow in marketing
We all have things we like and those things that we don’t. Things that don’t appeal to some, will endear you to others. There are brands we relate to and brands that we wouldn’t consider on name alone.. We all have tastes and preferences and whether it’s conscious or not, we form opinions based on our beliefs and experiences. It’s what makes us human. So why then do we often fall into the trap of needing our work liked by all? Introduce the topic for the episode Some of the best messages of our time have nailed one concept: this thing we’re doing, it is made for you. The implication is that the same thing isn’t right for others. Yes, it’s about target market, but it’s also about being strong enough in your convictions to know that if the message is challenged, you don’t feel the need to buckle. Talking points - How can we develop a strong target market to know we’re speaking to the right - people? - How can we develop the right message? - Being human is about being real - People make mistakes - Marmite - the classic example of a dichotomous brand - Gary Vaynerchuk - Paddy Power - Dan Kelsall - Grant Cardone - Trump/Farage - The fanatical power of brands - Apple and Microsoft
38 minutes | a year ago
Creepy crochet and the power of ABM
We all want to be famous for our work, right? Get thousands of likes on every post. Have millions attend your webinars. Pick up awards for world-changing marketing. But, at the end of the day, if your activity is making you famous, but not affecting business results, something is going wrong. Most business decisions are made by one or a few key individuals in a company. So rather than marketing for reach, what happens when we flip the narrative and focus on the individuals? Account-based marketing, or ABM, recognises that a few key contacts are going to be those that make the difference between a yes, and a no when it comes to working together. An ABM strategy doesn’t bother with hitting the big numbers: it focuses on creating something far more meaningful: a proper relationship. In this episode, we explore our own experiences of ABM, what we’ve done well, and what we can do differently in the future.
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