How Behavioral Shifts are Redefining Generations with @JasonDorsey
Jason Dorsey is President and lead generational researcher at The Center for Generational Kinetics. Jason has led more than 65 generational research studies, worked with over 700 companies, and has a new book out: Zconomy: How Gen Z Will Change the Future of Business--and What To Do About It.
In This Episode:
● The oldest part of GenZ is bearing the brunt of COVID-19, while the youngest is adopting new technology and relationship skills
● For the first time, consumer tech trends are being driven from the youngest up to the oldest
● GenZ’s most trusted source of information are social media influencers
● Value and utility are the top 2 things GenZ wants from a brand, product or service