34 minutes | Feb 5, 2021

Kate DiLeo - The Accidental Brand Strategist. Building Brands That Win More Work.

Kate is very passionate about building brands that work using a simple and yet effective strategy. She is currently writing her first book "Not On Brand".She has helped hundreds of companies build awesome brands. Her strategy consists of 3 steps: 1) Tell people about what you do. 2) How you can help them. 3) How are you different from your competitors. It's also a funnel-based strategy where you start with an interesting tag line that gets potential clients to the next thing (value proposition), etc. And the results are backed by several success metrics.Her biggest challenge was hating herself as she wasn't living her authentic self. To get thru it, she followed her branding strategy of being authentic, acting based on her beliefs, and not pretending to be someone else. And it worked like a charm as she loves herself today. Her dream is to enable people to step into their purpose.Connect with her at https://www.linkedin.com/in/katedileo/Watch the video version at https://youtu.be/4e3k42UET1o--Want to be powerful, happy, productive, and prosperous? Check out our coaching services at http://hp.engineering
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