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This edition we dive into: • Whether you actually read these notes • HubSpot Public Product Roadmap • HubSpot SEO tool revisited • Core Web Vitals resources • HubSpot Dashboard Annotations • A gotcha with HubSpot popup form targeting • How to spot LinkedIn outreach spam emails • Google Search Console adds regex support • How to actually use regex without losing your mind • What content to put on your B2B website (that visitors actually want to see) • Social media channel use in 2021 • SEO Checklist for 2021 Full show notes available at: www.hubshots.com/episodes/episode-241 Recorded: Monday 12 April 2021 | Published: Friday 16 April 2021

This edition we dive into: • Taking time to recharge • HubSpot Conversational Workflows • Setting the HubSpot Files domain • HubSpot Calls • The power of perception in your marketing • Get feedback, post a phone consultation • Task based versus Outcome based marketing • Google’s growing zero-click search behaviour • Suez Canal memes Full show notes available at: www.hubshots.com/episodes/episode-240 Recorded: Monday 29 March 2021 | Published: Friday 02 April 2021

This edition we dive into: • Our upcoming HubShots 28-Day Challenge • Subscribe versus Follow • HubSpot RSS Emails (and Gotchas) • Using HubSpot Snippets to save time and reduce errors • Redirecting HubSpot Files (Eg a PDF) revisited • Should I put my blog on a subdomain versus a subfolder? • Electric ferries Full show notes available at: www.hubshots.com/episodes/episode-239 Recorded: Monday 15 March 2021 | Published: Friday 19 March 2021

This edition we dive into: • Love • The Bud of Mended Bones - a poem for Brian Halligan • HubSpot List Performance Reports • HubSpot Inbox Automation • HubSpot Flexible Redirects • Google 3rd party cookies and privacy lols • Plus Tom Cruise Deepfakes Full show notes available at: www.hubshots.com/episodes/episode-238 Recorded: Monday 08 March 2021 | Published: Friday 12 March 2021

Welcome to HubShots Episode 237: HubSpot Tasks, Proactive versus Reactive Marketing  This edition we dive into: • Facebook versus Australia follow up • HubSpot Marketing Tasks • HubSpot Task permissions • Proactive versus Reactive Marketing • Latest Academy Course Full show notes available at: https://www.hubshots.com/episodes/episode-237 Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 01 March 2021 | Published: Friday 05 March 2021

Welcome to HubShots Episode 236: Owned, Earned and Paid Media plus some new HubSpot settings you need to know about This edition we dive into: • Don’t build your house on rented land • With the Facebook news removal in Australia being the latest example • Digging into HubSpot settings for Forms and Deals • Plus a little known related feature in the knowledge base Full show notes available at: https://www.hubshots.com/episodes/episode-236 Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 22 February 2021 | Published: Friday 26 February 2021

Welcome to HubShots Episode 235: Should you do less on social?  This edition we dive into: • Inbound 2021 dates announced • What are lazy loading images and why do they matter? • Sales forecasting • NPS internal notification tips • Why does my social traffic show up in Direct traffic? • Pick your social media channels - less is more • Umarell • Clutch Malarky Award Full show notes available at: www.hubshots.com/episodes/episode-235 Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Wednesday 17 February 2021 | Published: Friday 19 February 2021

Welcome to HubShots Episode 234: What is CRM?   This edition we dive into: • Thinking about CRM and how it relates to marketing • HubSpot’s SEO audit tool gets an update • Deal workflows • NPS Surveys • Google Analytics bot spam • What is ‘value’ and are you providing it? • GA4 Mini course • Fun stuff Full show notes available at: www.hubshots.com/episodes/episode-234 Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 08 February 2021 | Published: Friday 12 February 2021

Welcome to Episode 233: Be wary of marketing stats This edition we dive into: • The importance of accurate conversion tracking • HubSpot auto company creation • Deal change history • Service survey reporting • Your first steps down strategy lane… • Being wary of marketing stats • Valuing the right people Full show notes available here: https://www.hubshots.com/episodes/episode-233 Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 01 February 2021 | Published: Friday 05 February 2021

Welcome to HubShots Episode 232: Strategy = Research + Insights This edition we dive into: Simple differentiation Video embedding in HubSpot drag and drop editor Running HubSpot Sequences on non-marketing contacts Thinking about what ‘strategy’ really is (hint: the show title gives the answer) Improving site performance using Google’s web.dev tool Bonus links on technical SEO You can listen to this episode of the show here. Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 25 January 2021 | Published: Friday 29 January 2021

This is a special mini episode we prepared for you to discuss goal settings for 2021. Recorded: Monday 08 December 2020 | Published: Friday 8 January 2021

This is a New Years Special mini episode we prepared for you. Happy Holidays! Recorded: Monday 08 December 2020 | Published: Friday 1 January 2021

This is a Christmas Special mini episode we prepared for you. Happy Holidays! Recorded: Monday 08 December 2020 | Published: Friday 25 December 2020

Welcome to HubShots Episode 231: Reflecting on 2020 This episode we change things up a little and end the year reflecting on the good, the bad and the future. You can listen to this episode of the show here. Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 08 December 2020 | Published: Friday 18 December 2020

Welcome to HubShots Episode 230: What parts of HubSpot do Enterprises focus on? This edition we dive into: • the parts of HubSpot we see Enterprises focussing on, including: • Lifecycle management • Lead scoring (when it becomes relevant) • User Management and Teams • Content Partitioning • Service Hub Pro NPS surveys • Attribution reporting • Advanced Workflows Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 07 December 2020 | Published: Friday 11 December 2020

Welcome to HubShots Episode 229: How To Improve Your Sales Results using HubSpot Sales Professional This edition we dive into: • Deal stage, task, and lead rotation automation • Sales analytics • Record customization • Required fields • Custom reporting • Sequences • 1:1 video creation • Smart send times • eSignature Full show notes available at: www.hubshots.com/episodes/episode-229 You can listen to this episode of the show here. Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 30 November 2020 | Published: Friday 04 December 2020

This edition we dive into: • Automation/Workflows • Personalisation/Smart content & reporting • SEO recommendations & optimizations • ABM tools • A/B testing • Campaign reporting • Custom reporting Full show notes available at: https://www.hubshots.com/episodes/episode-228 You can listen to this episode of the show here. Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. Recorded: Monday 23 November 2020 | Published: Friday 27 November 2020

Welcome to HubShots Episode 227: HubSpot for Small Businesses This edition we dive into: • How a small business can quickly setup HubSpot • The top priority items to focus on • The key integration to enable • Tips for getting the most out of HubSpot in the first month Full show notes available at: www.hubshots.com/episodes/episode-227 Recorded: Monday 09 November 2020 | Published: Friday 13 November 2020

Welcome to HubShots Episode 226: Shopify & HubSpot plus HubSpot Form Analytics This episode we discuss: • The value of carving out analysis time • HubSpot Form analytics • Using Shopify with the HubSpot Ecommerce pipeline • What is a good form conversion rate? • Understanding Google My Business busyness metrics • How to build campaign implementation momentum Full show notes available at: www.hubshots.com/episodes/episode-226 Recorded: Monday 02 November 2020 | Published: Friday 06 November 2020

Welcome to HubShots Episode 225: 3 Ways we Use HubSpot to Generate Leads This episode we discuss: • How we use HubSpot active lists to surface high intent leads • Using Active Lists with Views for maximum flexibility • Recommended HubSpot Academy courses for segmenting your database • Listener tip about number of sales activities versus last sales activity date • A gotcha with HubSpot product library items Full show notes available at: www.hubshots.com/episodes/episode-225 HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Recorded: Monday 26 October 2020 | Published: Friday 30 October 2020