Measuring Marketing for HRO Sales Enablement
You shouldn't have to be a detective to find proof that your marketing efforts improved sales performance. So if you're looking for validation that marketing should be measured and held accountable, or for the best ways to do it, listen in. Edward Deming is often credited with saying, "That which does not get measured, does not get improved." We agree, and in today's episode, we'll review the variety of metrics marketing can be responsible for across the entire lifecycle of a customer and tools you can use to track performance.