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How's your ePresence? with Mark Galvin

96 Episodes

36 minutes | a day ago
How to Scale eCommerce Shops with Daniel Stafford & Robby Switzer of Shopanova
How do you scale eCommerce shops? Dan & Robby are the founders of Shopanova, a 7-figure empire which helps eCommerce shops scale. These two friends from Alaska went from catching fish to catching millions! In this episode, we talk about specific aspects of scaling shops like customer acquisition, the value of a customer, and budgeting for/investing in these efforts.  Shopanova: https://shopanova.com  https://www.instagram.com/_shopanova_/ ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg 
34 minutes | 8 days ago
How to Optimize Revenue & the Buyer Experience with Kathleen Booth of clean.io
What is the Honey extension? And how does Capital One save you money on your online purchases? These are just two examples of coupon browser extensions. While they save a customer money, there is a lot more going on behind the scenes that you might not know. We sat down with Kathleen Booth, the VP of Marketing at Clean.io to discuss these issues. This company is the market leader in digital engagement security solutions used by businesses looking to optimize their revenue and buyer experience. Prior to joining Clean.io, Kathleen spent 13 years in the digital marketing agency world. She has served as the owner and CEO of Quintain Marketing and the VP of Marketing at IMPACT, and she continues to host the Inbound Success Podcast. In this episode, we talked about things like: -How can online retailers increase profit margins by adjusting discount and coupon strategy? -How do coupon browser extensions impact online retailers’ reports? -How can influencers and affiliates use coupon extensions to fraudulently inflate their commissions? Kathleen Booth: https://www.linkedin.com/in/kathleenslatterybooth/ Clean.io: https://www.clean.io  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg   ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme 
34 minutes | 16 days ago
How to Improve Your Resume with Shoni Bell of Summit Resume Service
Shoni is the owner of Summit Resume Service. She spent 18 years in the healthcare industry and was consistently drawn to the resume aspect of the hiring process; while supervisors found it to be tedious, Shoni loved sorting through applications, being on post-interview panels, and discussing feedback. She now creates a judgment free zone and runs her business in a direct an encouraging way. We discuss how your LinkedIn profile should compare to your resume, how to present yourself for the job you WANT instead of the one you have, and so much more. Shoni: https://www.linkedin.com/in/shoni-bell/ https://www.summitresumeservice.com/ Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg   ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme 
34 minutes | a month ago
How to Use Data Analytics to Find Your Target Market with Dr. Joe Sallustio of Claremont Lincoln University
Dr. Sallustio has led a broad range of educational institutions including a regionally accredited non-profit, online university, a regionally accredited for-profit, online university, and a nationally accredited for-profit, hybrid college. This has allowed him to have a unique and effective breadth of knowledge in on-ground and online higher education administration. He has nearly two decades of experience in higher education operations, leading teams in marketing, enrollment, finance, financial aid, student services, human resources, B2B relationships, and more. We discussed: -Using podcasting to become an influencer in your niche -Using data analytics to find and target your market -Using LinkedIn heavily to promote your personal brand and business Some keywords from this episode: analytics, social media, LinkedIn, podcast, marketing, influencer Dr. Sallustio: https://www.linkedin.com/in/joesallustio/ https://twitter.com/JoeSallustio  https://joesallustio.com Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg   ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme 
32 minutes | a month ago
How to Effectively Utilize Video Content with Tim Fitzpatrick of Rialto Marketing
Tim Fitzpatrick of Rialto Marketing joins "How's Your ePresence?" to discuss effectively utilizing video to market your business. Tim is the President of Rialto Marketing with expertise in marketing and business growth. Over the span of 20+ years of entrepreneurial experience and through a variety of failures and successes, he has learned valuable lessons… One of which being that people often overcomplicate marketing. How can I get the most mileage from the content I create? How can I use my video content to boost my social media presence? How can I get over a fear of using video content, and what do I need to get started? Find Tim Fitzpatrick: https://www.rialtomarketing.com https://twitter.com/rialtomarketing https://www.linkedin.com/company/rialto-marketing https://www.facebook.com/rialtomarketing ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, video, branding, strategic marketing, strategic planning ePresence, LLC © 2021
31 minutes | a month ago
How to Effectively Utilize Technology in Hospitality with Ken Patel of EV Hotel Group
Ken is the CEO of EV Hotel Group, an expert in revenue management, and has managed over 85 hotels throughout his time in the industry. We discuss technology in the hospitality industry, pulling from his experiences and our previous involvement in the industry! Some questions we will consider include: Why are we so behind with technology when it comes to hospitality? Is there a reason HR does not have more involvement in onboarding processes within hospitality to lessen turnover? Why have industry arrival processes not changed for decades? What is EV Hotel Group? Tune in to hear how Ken is bringing technology into the hospitality industry! Find Ken Patel: LinkedIn: https://j.mp/3p3x0H0 Company LinkedIn: https://j.mp/3aH7mTs Company Site: https://j.mp/3a3kfZ3 ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, branding, strategic marketing, strategic planning, hospitality, AI, artificial intelligence ePresence, LLC © 2021
28 minutes | 2 months ago
How to Improve your Digital Marketing Strategy with Jared Curry of Scope 16 Marketing
Jared Curry of Scope 16 Marketing joined host Mark Galvin on "How's Your ePresence?" to talk about digital marketing. Jared, 18-years-old, read Rich Dad Poor Dad by Robert Kiyosaki and it changed his life. Through an online course, he and a friend learned everything they could about digital marketing their junior year of high school. Now, Jared oversees a team of remote digital marketing geniuses. Scope 16 has scaled clients from 6 figures to 7 figures, is a Digital Marketer Certified Partner, and is a Facebook Ads Certified Partner! Find Jared Curry: https://www.scope16.com https://www.facebook.com/jared.curry.9619 https://www.linkedin.com/in/jared-c-948167169 ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, target market, branding, strategic marketing, strategic planning, paid social media, Facebook Ads, entrepreneurship, ecomm ePresence, LLC © 2021
29 minutes | 2 months ago
How to Promote Your Mission with GiGi Sabbat of Life Service of America
Gigi Sabbat with Life Service Center of America joined Mark Galvin on "How's Your ePresence?" to discuss how to promote your mission. Gigi is the CEO and founder of Life Service Center of America, LLC. She is also a best-selling author, life coach, podcast host, motivational speaker, among other things. We discussed Gigi’s books – “Walk with Me" & "God First" – as well as her personal experiences with assault, domestic violence, faith, and resilience. She also explained how these things all come together to impact her business and work as an advocate. Find Gigi Sabbat: www.lifeservicecenterofamericallc.com  https://www.linkedin.com/in/regeline-“gigi”--sabbat-465748164  https://www.linkedin.com/company/life-service-center-of-america-llc  ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg  Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, target market, branding, strategic marketing, strategic planning, mission ePresence, LLC © 2021
41 minutes | 2 months ago
How to Define Your Target Market with Tim Fitzpatrick of Rialto Marketing
Tim Fitzpatrick of Rialto Marketing joins "How's Your ePresence?" to discuss defining your target market and finding the ideal client. Tim is the President of Rialto Marketing with expertise in marketing and business growth. Over the span of 20+ years of entrepreneurial experience and through a variety of failures and successes, he has learned valuable lessons… One of which being that people often overcomplicate marketing. We will discuss how to simplify marketing to allow for business growth with less stress! Tim will address questions about the process including: Why is defining your target market important? What are some simple steps I can take to define my ideal clients? Find Tim Fitzpatrick: https://www.rialtomarketing.com https://twitter.com/rialtomarketing https://www.linkedin.com/company/rialto-marketing https://www.facebook.com/rialtomarketing ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, target market, branding, strategic marketing, strategic planning ePresence, LLC © 2021
16 minutes | 2 months ago
NEWS UPDATE: Super Bowl Commercials & Social Media Authenticity
In this NEWS UPDATE edition of “How’s Your ePresence?” Mark Galvin and Eric Welch discuss Reddit’s unique Super Bowl commercial and how the Colorado Rockies brought authenticity on Twitter to a whole new level. Link to Reddit commercial: https://youtu.be/snwr6mQJRLM Contact Information ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg Eric Welch: https://www.linkedin.com/in/ericwelch677 https://twitter.com/ericthewelch Some keywords from today’s chat: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, management, leadership, small business, entrepreneur, entrepreneurship, Reddit, Super Bowl, commercial, MLB, Colorado Rockies, Nolan Arenado, authenticity, sports ePresence, LLC © 2021
28 minutes | 2 months ago
How to Develop & Maintain a Brand with Cassie Hanuscak of Caslyn Branding & Design
Cassie Hanuscak of Caslyn Branding & Design joined host Mark Galvin on the latest "How's Your ePresence?" to discuss developing and maintaining a brand. Cassie is the owner, graphic designer, and brand strategist of Caslyn Branding & Design. Before creating her own business, Cassie worked with a diverse set of clients ranging from start-ups to large corporations and maintained and progressed an international brand’s printed collateral over a decade of growth. Her focus now is on intentional, result-driven brand design. Find Cassie Hanuscak: https://www.caslynbd.com  https://www.fb.me/caslynbd  https://www.linkedin.com/in/cassie-hanuscak-a19a11203  ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg  Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, graphic design, branding, personal branding, SEO, strategic marketing, strategic planning, logos, logo design, brand book ePresence, LLC © 2021
30 minutes | 3 months ago
How to Market a Business During COVID-19 with Dr. Andrew Wright of AVO Health
On the latest episode of "How's Your ePresence?" host Mark Galvin was joined by Dr. Andrew Wright from AVO Health to talk about how to market a business in the age of COVID-19. Dr. Andrew is the founder of AVO as well as a NetworkSpinal Chiropractor. He has been interested in serving humanity from a young age. He is on a mission to help people find freedom from the prison of disease and to truly create a life worth living. AVO's priority to provide you, your family and everyone in our community with the tools needed to Ignite A Life Worth Living; whether it be through the practice of yoga, chiropractic care, or simply through community service. Find AVO Health: https://avohealth.net  https://www.facebook.com/liveyourAVO https://www.instagram.com/liveyouravo  ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg  Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, yoga, networkspinal, chiropractic, chiropractor, branding ePresence, LLC © 2021
60 minutes | 3 months ago
Personal Interview with Steve Galvin of LexisNexis: brother, husband, father, and friend.
On January 20, 2021 at 5:30 PM, Steve Galvin lost his four and a half year battle with pancreatic cancer.  While we were lucky to have him for long after a catastrophic diagnosis, our entire family is deeply saddened.  On this show, Mark interviews Steve.  This recording was made in October of 2020.  Steve shares some of his greatest memories and we are thrilled that we got to document them. We hope you enjoy this episode and join us for more shows in the future that focus on how to improve your digital footprint.
15 minutes | 4 months ago
NEWS UPDATE: Facebook Accused of Breaking Antitrust Laws
In this NEWS UPDATE edition of “How’s Your ePresence?” Mark Galvin and Eric Welch discuss the recent antitrust lawsuit filed by the Federal Trade Commission and 46 states against Facebook. Contact Information ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg  Eric Welch: https://www.linkedin.com/in/ericwelch677   https://twitter.com/ericthewelch  Some keywords from today’s chat: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, management, leadership, small business, entrepreneur, entrepreneurship, antitrust, lawsuits, FTC, WhatsApp, government ePresence, LLC © 2020
33 minutes | 4 months ago
How to Make Great Social Media Videos with Erin Goodier of Goodier Creative
Do you want to make great social media videos but don't know where to begin? Erin Goodier of Goodier Creative joins host Mark Galvin on "How's Your ePresence?" to discuss creating impactful, stand-out social media videos. Erin is founder and owner of Goodier Creative, a video production company that specializes in creating impactful, stand-out social media videos for small businesses and nonprofits. Erin has been a professional videographer for six years, starting her career working in-house for the United Nations Foundation and then launching her own business to continue working with organizations that are making the world a better place. Find Erin Goodier: https://goodiercreative.com  https://www.instagram.com/goodiercreative  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg  Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, video, social media video, video editing, video production ePresence, LLC © 2020
31 minutes | 5 months ago
How to Improve Your SEO Strategy with Gianni Rand of Code Conspirators
"SEO is something that people cannot see but they feel." Join Mark Galvin and Gianni Rand of Code Conspirators as they discuss the most important aspects of SEO and how to improve your digital marketing strategy. Code Conspirators is a digital marketing firm that helps organizations leverage technology to maximize growth. Gianni Rand: https:/www.codeconspirators.com   https://www.linkedin.com/company/code-conspirators/   https://www.linkedin.com/in/gianni-rand/  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg  Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, management, leadership, SEO, landing pages, metadata ePresence, LLC © 2020
30 minutes | 5 months ago
NEWS UPDATE: The Intersection of Social Media & Politics
In this NEWS UPDATE edition of “How’s Your ePresence?” Mark Galvin and Eric Welch explore the intersection of social media and politics including a discussion on how the social media giants (Facebook, Twitter, etc.) could solve the issue of political misinformation. Contact Information: ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg  Eric Welch: https://www.linkedin.com/in/ericwelch677/   https://twitter.com/ericthewelch  Some keywords from today’s chat: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, management, leadership, small business, entrepreneur, entrepreneurship, paid social media, election, politics, Trump, Biden, Parlor ePresence, LLC © 2020
32 minutes | 5 months ago
How to Optimize Your Podcast with Jeremy Weiner of Megaphone
Want to take a good podcast and make it great? Join Mark Galvin and Jeremy Weiner of Megaphone as they explore the steps to make a podcast grow their audience faster and turn it into a revenue producer. Megaphone helps publishers and advertisers make the most out of podcasting. Their technology empowers content creators with the smartest tools to manage their podcast business and enables brand advertisers to connect with thousands of unique audience segments. Jeremy Weiner: https://www.megaphone.fm  https://www.linkedin.com/in/jeremyweiner24/  ePresence: http://www.epresence.me http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg  Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, management, leadership, podcasting, podcasts, podcaster ePresence, LLC © 2020  
34 minutes | 6 months ago
How to Get the Job You Want with Claudia Miller
Want to ensure your resume gets see by recruiters and hiring managers? Career and negotiation strategist Claudia Miller explains how and more on this episode of "How's Your ePresence?" with Mark Galvin. Claudia helps serious professionals secure dream jobs, with dream salaries, at their dream companies including fast-growing startups, rockstar midsize companies, and Fortune 500 and tech giants like Amazon, Google, Facebook & Nvidia. Claudia Miller: www.claudiatmiller.com  https://www.linkedin.com/in/ctelle2   https://www.instagram.com/claudiatmiller  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg  Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, management, leadership, resume, job hunting, job hunter, job seeker, cover letter, ATS ePresence, LLC © 2020
19 minutes | 6 months ago
How to Communicate Better Using LinkedIn Messenger with Mark Galvin
Join Mark as he discusses some quick ways to communicate better on LinkedIn. In this episode, he reviews LinkedIn Messenger's GIF, voice memo, and video messaging features. Want to use more GIFs on LinkedIn? Mark shares how to find that function, do a search and select the perfect GIF for your connection. He also shares how to send a voice memo or message in Messenger. That is much faster than typing out a message. Finally, he reviews how to send a video message. These three tricks will help you get through to your audience when they are not responding to you. ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg  Eric Welch: https://www.linkedin.com/in/ericwelch677   https://twitter.com/ericthewelch  Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, management, leadership, small business, entrepreneur, entrepreneurship, LinkedIn Messenger, communication ePresence, LLC © 2020  
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