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Michelle Hougland is an #onlinereseller and marketing expert. Hear her story, how she made the switch to entrepreneurship, and some of her favorite marketing tips. Michelle Hougland: https://www.facebook.com/PaladinGlobalMarket https://www.linkedin.com/in/paladin-global-market/ https://www.instagram.com/paladinglobalmarket https://www.paladinglobalmarket.com https://www.paladinglobalmarket.com/podcast.html#/  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Social media expert, Mark Galvin, of ePresence, LLC. discusses the latest news and controversy surrounding Facebook and the recent Wall Street Journal series “The Facebook Files.” ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

John F. Dilworth is a poet, motivational speaker, and IT professional. In this SPIRE Special, we discuss his experience with and strategy on social media, how poetry has followed him through many phases of his life, and what motivational speaking means to him. John F. Dilworth: https://johnfdilworth.com/ https://www.instagram.com/johnfdilworth/ https://www.linkedin.com/in/johnfdilworth/ https://www.facebook.com/johnfdilworth ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Establishing strong SEO on a website is a very involved process. Rather than building a website, stepping away, and calling it done forever, you should continually check in, make adjustments, and update content. Working toward solid SEO for the entire life of the site- from conception well into the future- ensures the most bang for your buck. Ryan Williams: https://www.facebook.com/etherdev https://www.facebook.com/websuasion https://www.linkedin.com/in/jryanakajimmyether/ https://www.linkedin.com/company/the-websuasion-group-llc/ https://www.instagram.com/websuasion/ https://www.youtube.com/channel/UCkaSEOMLBjZQuhzKZisBWWQ https://websuasion.com ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Cybersecurity is critical for businesses to function smoothly. However, some SMBs do not know where to start or how to maximize their efforts. Hear top cyber tips from cybersecurity expert Alon Manstur. Alon Manstur https://www.cybrella.io  https://www.linkedin.com/company/cybrella/  https://twitter.com/Cybrella_Cyber  https://www.linkedin.com/in/alon-mantsur-54898a10/  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Bronkar Lee can play 40 musical instruments. But what does that have to do with business? He says that the flexibility that comes with learning all of these instruments can be useful in so many scenarios. Bronkar Lee: https://spreadthegoodstuff.com https://www.instagram.com/bronkarlee/ ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Organic business growth is a goal for many people. Sometimes, it can be difficult to decide what direction to go in. Caleb, however, has tons of tips.  His straightforward advice (informed by working with some pretty large organizations!!) is a great place to start. Caleb Roche: https://www.linkedin.com/in/caleb-roche/ https://www.crocheconsulting.com  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

This episode of HYeP is presented in partnership with SPIRE Atlanta!   Our guest, Jeff Bartholomew, is the speaker at this week's SPIRE meeting and the Founder of Everest Business Coaching.   We will discuss leveraging how Jeff helps his clients succeed. Jeff will also be SPIRE's keynote speaker this Thursday at The Regent Cocktail Club Atlanta atop The American Cut Steakhouse.   Jeff Bartholomew:  https://www.linkedin.com/in/jeffbartholomew1/  https://www.facebook.com/everestbusinesscoaching  https://everestbusinesscoaching.com  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Paul Benigeri, Co Founder and CEO of Archive, joined us to discuss utilizing influencers and user generated content.  What are nano influencers? Are they better for your brand than major influencers? And how many ways can you utilize UGC? Paul explains the many approaches you can take to make the most of the content at your disposal. Paul Benigeri: https://archive.ai https://www.linkedin.com/in/benigeri/ ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg  

Learn how to conceptualize content for, launch, and monetize your YouTube channel! YouTube is one of the best social media platforms to use when trying to get in front of new audiences. Because the platform provides opportunities for both user-led discovery and algorithm-suggested content, the opportunities are endless. Augie Johnston: https://www.linkedin.com/in/vidchops/ https://vidchops.com ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Marketing is the art of building lucrative relationships with people. Aleya Harris of Flourish Marketing sat down with us to discuss converting followers to dollars. We LOVE her Instagram tips, but her guidance will work anywhere!! Aleya Harris: https://www.instagram.com/aleyaharris/ https://www.instagram.com/flourishmarketing.co/ https://www.flourishmarketing.co ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Knowing your audience allows you to meet expectations effectively and efficiently. Jeff works on the back end of websites to address clients' pain points and create workflows that simplify their processes. He is all about making your website do more for YOU. Jeff Smith: https://www.codeconspirators.com/about/our-team/jeff-smith/  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Drop in to our conversation with Bill Courtright, the Director of Solutions at mPowered IT. This will be a two-part show, covering both cybersecurity and ways to cultivate community and connections! Bill shares how IT spans beyond just tech support to impact employee morale and customer experience. We then discuss his experience with SPIRE, an Atlanta-based group for professionals focused on service, proximity, intention, reciprocity, and excellence. Bill Courtright https://www.linkedin.com/in/williamcourtright/ https://mpoweredit.com https://www.instagram.com/spire.atl/ ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

This episode of HYeP is presented in partnership with SPIRE Atlanta! Our guest today, Ed, is the speaker at this week's SPIRE meeting and VP of McGriff Insurance. We will discuss leveraging social media to grow a financial service business, one golden rule of social media, lessons from 2020, and what Ed means my "My Race, My Pace." Ed will also be SPIRE's keynote speaker this Thursday at The Regent Club atop The American Cut Steakhouse. Ed Castner: https://www.linkedin.com/in/ed-castner-69377010/  SPIRE: https://www.spire-atl.com  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg  

You do not have to be a tech whiz to build your company website! Nathan talked to us about building a website in just two hours and the many benefits of taking this approach. Many business owners are inclined to hire a web designer; Nathan shares why this may not be the best idea. Nathan Bynum: https://www.linkedin.com/in/nathan-bynum-author-web-developer-b34713124/ https://reachfuelpotential.com/2hourwebsite/   ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

During the pandemic, many businesses shifted to a digital model. Amani Roberts, a professional DJ, sat down with us to discuss how adapting to these new standards can serve your business well! He explains, things like podcasts and live streams create a level of intimacy that cannot be felt through other forms of content. Build those personal connections while making the most of this new emphasis on digital presence.

70% of SEO work can be done in house. Quality SEO results ultimately boil down to you providing quality content that a given search engine recognizes and likes.  Dr. Ty discusses how to do this 70% on your own and where to find  the best person to do the other 30%. Dr. Ty https://www.portbell.com https://www.portbell.com/site-seo-friendly/ ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

  Google changed their algorithm in the summer of 2021... What does this mean for your SEO?  As it stands, the following areas were most heavily impacted by the update: Science Pets & Animals Real Estate Shopping Beauty & Fitness Autos & Vehicles Health Travel Online Communities Listen in for more details and specifics!   Dr. Ty https://www.portbell.com https://www.portbell.com/site-seo-friendly/ ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg  

We sat back down with Liam Carnahan (Inkwell Content) and Elsewine Rietveld (Presence Training) to dig deeper into things we missed in their individual shows. Drop in for a listen to learn even more about making the most of your SEO and creating video content without looking uncomfortable. Liam Carnahan: https://inkwellcontent.com  https://www.linkedin.com/in/liamcarnahan  https://twitter.com/liamcarnahan  https://www.youtube.com/watch?v=J5CQ-bGgqjg  Elsewine Rietveld: https://elsewine.com https://www.youtube.com/watch?v=gcLkvoJcKG8&t=1s ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Alyson Lex is a 13+ year veteran direct response copywriter. We dubbed her the landing page expert. In this episode, we walked through the steps of creating a landing page that will aid you in growing your business without being sleazy and where to start troubleshooting when your copy isn't working.