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David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.  It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Mike Montague interviews Jason Ferrara, CMO at OutMatch, on How to Succeed at Digital Hiring.   For more information on OutMatch's hiring assessments and video interviewing tools, contact your local Sandler trainer: https://www.sandler.com/training-centers/   In this episode: Best attitude, behavior, and technique to succeed at digital hiring How Outmatch can help you How to keep it simple Digital assessments need to be specific for each position The assessments are more about processes than personality types Digital hiring can help erase any biases Questions in the interview should relate to the results of the digital assessment How digital interviewing works – it’s not just a Zoom call Scheduling and allowing multiple people to evaluate candidates becomes simple Here are the multiple advantages digital hiring and video interviewing give you Simple, smart, human will help you hire right Jason’s favorite quote The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.  It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Mike Montague interviews Tom Castley on How to Succeed at Sales Engagement.   Find Tom at: https://www.linkedin.com/in/tomcastley/ Find Outreach at: https://www.outreach.io/   In this episode: Best attitude, behavior, and technique to succeed at sales engagement How to keep “both sides” engaged The importance of the 6th and 9th tries Don’t try to get married on the first date You can only sell the value you create Qualify, close, present There are 4 versions of no How “Outreach” can help you make deals Focus on the process, not the outcome How Tom defines success Set your price based on the value of the problem you solve Find Tom at: https://www.linkedin.com/in/tomcastley/ Find Outreach at: https://www.outreach.io/   The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!  

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.  It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Mike Montague interviews Sharlene Douthit on How to Succeed at Giving Good Feedback.   In this episode: Why it can be hard to receive feedback Good feedback helps you get better Give feedback on someone’s role, not their identity When giving feedback, have empathy and meet them where they are Use: well, better, different questions What do you think you did well? What do you think you could have done better? If you had a do-over, what would you have done differently? Avoid judgmental messages End with, how can I support you? Follow up Start with what they did well, ask what they think they did well, and then discuss how to improve The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.  It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Mike Montague interviews Kevin Shulman on How to Succeed at Achieving Your Goals. Get Kevin's new book at: https://shop.sandler.com/category/books  In this episode: Best attitude, behavior, and technique to succeed at achieving your goals Now is the perfect time to focus on your goals Don’t start with business goals – start with these instead Can setting goals hurt you when you don’t reach them? How to determine the “right” number of goals to set Reward yourself for hitting partial goals Writing your goals down formally makes a huge difference in the outcome What are you going to have to give up to create the time it takes to work on your goals? Create big goals, but break them down into small ones that are easier to achieve Replace the elephant with a herd of deer Have an accountability partner for your goals Kevin’s story of meeting Dave Sandler Who can you make a part of your plan? Get Kevin's new book at: https://shop.sandler.com/category/books  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!  

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.  It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Mike Montague interviews Jason Campbell, Host of Impact at Work and Superhumans at Work, a Mindvalley Podcast. Author of Upcoming book on Selling with Love, on How to Succeed at Selling with Love.   Find Jason Campbell at: https://www.linkedin.com/in/jasonmarccampbell/ Find MindValley at: https://www.mindvalley.com/business/   In this episode: Best attitude, behavior, and technique for succeeding at selling with love The opposite of love is not hate Four Attitudes people will apply when making sales Emotions cause people to take action Don’t fake it till you make it: Do this instead The five loves of selling Ask yourself this question: What values would you add to your product/service to make it worth 10x the cost now?  Find MindValley at: https://www.mindvalley.com/business/ The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.  It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Mike Montague interviews best-selling author, Nir Eyal, on How to Succeed at Being Indistractable.   Find Nir Eyal at: https://www.nirandfar.com/    In this episode: Best attitude, behavior, and technique to succeed at being indistractable External and internal triggers that distract us How to deal with the uncomfortable internal triggers Being indistractable affects all aspects of your life for the better Turn distraction into traction by planning your day Do you prioritize what is easy over what is important? Stop using to-do lists— use timeboxing instead Measure yourself based on input NOT output Turn your values into time Make time in your day to reflect Find Nir Eyal at: https://www.nirandfar.com/  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!  

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.  It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Mike Montague interviews John Livesay on How to Succeed at Better Selling Through Storytelling.   Find John Livesay at: https://johnlivesay.com/    In this episode: Best attitude, behavior, and technique to succeed at better selling through storytelling Turn a case study into a case story and people will listen and remember you The key to dealing with rejection is, don’t reject yourself or what you’re selling “No” now doesn’t mean “no” forever Make your customer the hero in your stories Four points to the story: 1) Expository - Who, what, where, when 2) Problem – Tell the customer’s problem as part of the story 3) Solution – How you fixed the problem 4) Resolution – What life is like for the customer after your solution Closing question: Does that sound like a journey you’d like to go on with us? The more empathy you have for the problem the more the client thinks you can solve it Tell your story of origin, your company’s story of origin and then what you’re selling John’s definition of success What are you willing to do that the competition isn’t? Find John Livesay at: https://johnlivesay.com/  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.  It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Mike Montague interviews Anneli Thomson, Sandler trainer and member of Team Great Britain in the triathlon, on How to Succeed at Gold Medal Selling.   Get the new Sandler Book at: https://shop.sandler.com/books/gold-medal-selling    In this episode: Best attitude, behavior, and technique to Succeed at Gold Medal Selling Train to sell the way Olympians train to compete Belief in affirmations takes time and training Check-in on your goals and update them Create a vision board You need a monthly, weekly, and daily plan to reach your goal Do the behaviors you commit to every day Take control of the sales process Remember you’re not always going to like all your tasks all the time Keep pushing past your comfort zone to do things differently for different results Get the new Sandler Book at: https://shop.sandler.com/books/gold-medal-selling  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!  

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.  It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Mike Montague interviews Dr. Mark Goulston, podcaster, speaker, and author of Just Listen, on How to Succeed at Selling More by Listening More.   Find Mark at https://markgoulston.com/   Find his book Just Listen at https://www.amazon.com/gp/product/0814436471/   In this episode: Best attitude, behavior, and technique on How to Succeed at Selling More by Listening More Listen without memory or desire People want to choose to buy, not feel pushed to buy The Miracle on 34th Street strategy To sell more never answer a question in your first conversation Notice when the prospect uses emotionally charged language and ask them to tell you more about that Compelling vs Convincing Mark’s definition of success The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.  It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Mike Montague interviews Oksana Esberard, author of Next Level You and mental health advocate, on How to Succeed and Stay Mentally Healthy.   Find Oksana at https://www.sattva.me/   Get her book at https://www.amazon.com/Next-Level-You-transformed-mindfulness-ebook/dp/B082DJCF3H/    In this episode: Best attitude, behavior, and technique on How to Succeed and Stay Mentally Healthy You don’t have to trade your health for success Mindfulness and wellbeing defined The first step is to be aware of your stress Sit in stillness and silence to reset between tasks Prioritize your sleep to improve your productivity What are you actually doing to improve your mental health? How often? Schedule your mental health activities or you won’t do them What you eat and drink has a huge impact on how you feel and work The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!