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Here's a common question I get: Do you lead with the products or the business?. I like to think of things differently which makes things a lot more comfortable when I'm approaching my prospects.

It's important not to let your FORMing conversations wander all over the place and lose their impact. Here's how to honour the person you're talking to AND get to your message.

More about the art of FORMing

Making it even more effective

How to have effective conversations with anybody