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I am so excited to chat with one of the members of The Agency Thrivemind today! My guest, Mary Zargarian and her agency partner with teams and organizations to leverage their strengths in business and build systems to handle the rest. She joined The Agency Thrivemind when she was very early on in her agency growth, and it has been absolutely amazing to not only see the growth in her business, but to watch her grow as a leader and an agency owner over the past year! Mary shares her story of how she went from consulting > to hiring a team > to now owning a thriving agency - and how she has embraced the evolution of her business despite sometimes having those reservations about giving up and going back into corporate. She continues to trust her intuition when it comes to hiring and placing team members within her agency.  We talk about: Mary's journey into agency ownership What she has learned through the growth How she handles the messy middle Her favorite part about agency ownership How The Agency Thrivemind has helped Hosted on Acast. See acast.com/privacy for more information.

I tried looking up how many decisions we make in a day. The results were anywhere from 267 to 35,000! That’s quite a range!  Either way, some decisions are easy (like do I want to take an extra nap today? = no brainer!), but others require a little more to process. Sometimes no matter how much fact-finding we try to do, we just have to pick a side and take action. This is especially true when it comes to our businesses, because that action helps bring clarity. This week I’m chatting with Hunter Lowder, co-owner of Tortoise & The Bear. Hunter shares how she’s been able to lean into her experience as a mindset coach and business strategist, and support entrepreneurs in creating and prioritizing the growth of their business in a sustainable way. After suffering severe burnout herself, Hunter knows it’s more important than ever to tune into your body’s signals of when to take a step back versus when to lean in through the ‘scaries’ and take the right next step in your business.  We talk about: Different personality tests Intuition vs fear How this applies to business owners Hosted on Acast. See acast.com/privacy for more information.

Let’s face it, no matter who we are, we all want successful launches within our business. After all, you’ve invested the time creating an offer to transform your audience. . . but they have to say ‘yes’ to what we’re selling in order to get the results.  I’ve worn lots of hats as a launch manager, founder of a launch management agency, creator of a launch manager certification program, and business owner who has launched her own products and programs. I know it’s so important to be able to set those realistic good, better, and best goals as well as establish strategic timelines to complete the copy and design and integrate all the tech.  This week I’m chatting with Nikki Rausch of Your Sales Maven. As an entrepreneur with over 25 years experience, Nikki has a unique ability to help business owners sell successfully and authentically. She acts as a ‘sales guide’ to help them maximize the impact of their launch by advising on all things copy, design, closing calls, and strategy.  We talk about: What a launch manager is and is not Setting clients up for success before the launch starts One actionable step you can take towards better sales Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about using TikTok for your business but are just not sure how to make it work? Maybe you don’t wanna dance or you’re not sure it’s worth it to have one more social media platform to worry about. I get it! I personally choose to keep my Tiktok account to karaoke show tunes only! BUT, I think if you want to put the time, effort, and energy into making it work, TikTok has a TON of opportunities! And my guest today, Aubree Malick is going to show us how to do it! Aubree has grown her TikTok presence to over 290 THOUSAND engaged followers, and today she shares with us her best getting started tips for how she did that! We talk about:  Why Aubree chooses TikTok What things to think about as you’re getting started How to convert watchers into followers, and then into buyers Aubree’s thoughts on TikTok dances Hosted on Acast. See acast.com/privacy for more information.

You’ve heard the quote, “A woman who changes her hair is about to change her life,” right? Well, a woman who rebrands her company is about to change the world!  It’s natural for us to grow and evolve - in life and business. It only makes sense that what we present to the world on the outside reflects who we are on the inside. This week on How She Did That 🎧I’m chatting with rebrand specialist Teaira Abston of Dreamcatcher Creative Studio about when and how to rebrand your business. In this episode, Teaira will share: How rebranding extends to so much more than swapping out the visuals that represent your company. How incorporating  your goals and strategy into your rebrand will ensure you attract the clients you desire to work with. What factors help to signal the right time to rebrand your business. What steps should be taken when rebranding to avoid overwhelm.  . . . and so much more! Hosted on Acast. See acast.com/privacy for more information.

Sometimes we get stuck in a rut with our offers and services. What happens when something that has worked for so long suddenly feels like it no longer serves you or your clients, or it no longer feels aligned with your true goals? Are you worried that your clients will be disappointed or think that you’re being flaky? Do you fear that you’ll never make money again?  Or do you know deep down in your gut that it’s time to make a change in your business, but you’re unsure of how to make that first step? This week on How She Did That 🎧I’m chatting with my good friend and biz bestie Jessica Rodriguez to talk about when and how to burn bridges for your business and why it pays off. In this episode, Jessica will share: What it means to “burn your bridges” How to know when burning your bridges is the right move for you What questions to ask yourself How to take that first step towards doing so Hosted on Acast. See acast.com/privacy for more information.

We are just two weeks away from the end of 2022! If your year has been anything like mine, then it’s been a little bit (jk, a lotta bit) of craziness… but here is your reminder that you made it through! You are still a business owner, and you are still accomplishing amazing things. The fact that you continue to show up in this online business owner space is incredible, and you deserve a big congratulations! If you’ve been feeling bogged down by comparing your year to what everyone else’s success looks like, or what your success from 2021 may have looked like, remember it’s totally normal to feel disappointment while ALSO still feeling proud of everything you did accomplish this year. In this episode I’ll share an exercise with you that I use to get myself and my team ready for the new year. We talk about: Creating your 2023 Readiness Pack Hosted on Acast. See acast.com/privacy for more information.

I am so excited to introduce you all to one of our very own team members, Cara Decker! Cara has been working for The Launch Guild for almost two years. She started off as a Launch Strategist on our team, then after taking my certification program – The Legendary Launch Manager Certification – she started working with our clients in both a strategist and management capacity.  Earlier this year Cara became the Launch Manager for my personal launches, and can I just say how much she has knocked it out of the ballpark! She’s thorough, creative, and keeps me as focused as humanly possible. Today Cara and I are discussing the difference between being a launch manager and a launch strategist. As you’ll hear from Cara, she took the less traditional route of first being a launch strategist and then becoming a launch manager.  And Cara, if you’re listening, I just want to say thank you from the bottom of my heart for holding my purse throughout this intense year of transition. You’re the best and we love you!!! We are talking about: The difference between a launch manager and launch strategist Cara’s transition from one to the other How to handle the stress of launching Tips for how to become a launch specialist Hosted on Acast. See acast.com/privacy for more information.

Joining us for our 160th episode of How She Did That is someone who I have known and worked with in the online business space for a long time, Sadie Prestridge! Sadie began her online business as a Virtual Assistant in 2018, and now runs a team of highly-trained EVAs (executive virtual assistants). In the beginning, still working her corporate job, she quickly found her stride and was able to quit her full-time job only three months later! With her client roster full, she had surpassed her previous income by June of 2019 and kept growing! Training and building up a team of highly skilled women, Sadie created Prestridge and Co. to be a leading team that knows how to support and take initiative in leveling up business operations. Prestridge and Co. provide systems, structure, and day-to-day support that helps CEOs and Founders manage themselves, their busy schedules, and their visionary. Sadie joins us to share both her journey in going from VA to Agency Owner, and her keys to helping potential clients prep for having the best experience with their EVA!  We talk about: How Sadie got into the online business space The first step she took after deciding to build an agency How her agency operates 3 key ways she primes her clients for EVA support Hosted on Acast. See acast.com/privacy for more information.

If you’re listening to this podcast, chances are you’re a woman who’s trying to balance a number of competing priorities. Family, friends, hobbies, self care, a thriving business – and that’s not even the whole list. It can be a lot. I want to introduce you to Latrice Claiborne. (She and I have been friends in the industry for quite awhile now!) Latrice is the owner and founder of Trinity Business Solutions. As a “tech tools fanatic”, she is up to date on all the latest tech trends and knows systems like the back of her hand. She’s been able to scale her business to multi-six figures while at home with her 3 children and husband of 11 years, and she’s helping other business owners attain that same freedom that she experiences daily. Latrice not only has the know-how to get your systems and automations running, she has the passion to help you grow and succeed with tech solutions and marketing automation! We talk about: How she structures her team Balancing and prioritizing all the things What home life can look like as a busy mom Hosted on Acast. See acast.com/privacy for more information.

Accessibility can sometimes be a confusing and overwhelming topic because we know that it’s important and we want to get it right. Can you think of ONE THING you can do right now to improve accessibility on your website and overall online presence? I’ll wait… If you’re stumped, don’t worry! You’re not alone and our guest today, Myrna Daramy, is going to give you the answer! Myrna has been so helpful in making both of my websites more accessible, and she does such an amazing job breaking down the small but impactful things we can start doing now to improve accessibility in each of my businesses.  Myrna is a Marketing Technology Strategist and the founder of Myrna & Co, a tech coaching firm specializing in digital media optimization strategy, analytics, and ADA Compliance. She takes pride in helping her clients become the best digital versions of themselves that convert better than ever before. We talk about: What is accessibility 3 tips to improve accessibility One step you can take today to become more accessible Grab Myrna’s Accessibility Checklist here! Hosted on Acast. See acast.com/privacy for more information.

We are diving into three super simple ways that you can improve your client experience in your business. You can apply these tips whether you are an agency owner or a solo entrepreneur! As we start growing and building our agencies and moving away from working on client deliverables, the client experience piece becomes even more important, and you want to make sure that it's consistent throughout your entire team. When we talk about client experience, we’re not just talking about “doing the work.” That is the bare minimum. That is what your client is paying you for! We are talking about elevating in a way that your client feels supported throughout the entire experience, and really valued and understood as an individual. We are talking about going above and beyond, and exceeding all expectations!  We talk about: Keeping it simple Communication Meeting the client where they’re at Hosted on Acast. See acast.com/privacy for more information.

I first met Rachel when she accidentally joined the wrong program of mine. (True story!) She then went on to become one of the founding members of my program for agency owners – The Agency Thrivemind, and is now an accountability coach in that program as well as a dear friend of mine. With her love for systems and processes, she and her team are supporting other businesses by leveraging their time so that they can concentrate on their zone of genius while her team handles #allthethings required for the smooth and efficient operation of their business.   Rachel has so much knowledge and experience in the VA/EA space. If you are currently trying to decide how to differentiate yourself in the marketplace and want to know which advanced skills to pursue, then this episode is for you! We talk about: What is an executive assistant The difference between an executive assistant and a virtual assistant  What skills are needed to go from a VA to an EA Rachel’s new program for EA’s Hosted on Acast. See acast.com/privacy for more information.

Calling all leaders! (Yes, this includes you!) Some of you may feel like you were born to be leaders. Others probably want to think of themselves as strong leaders but struggle with self doubt at times. And some of you probably don’t even want to be leaders, but rather feel more comfortable in your support role as a team member. All of these are okay! Whether you are the CEO of an agency, the right-hand in command, or a support team member, the fact of the matter is you are most likely a leader (whether you know it yet or not!), you are most likely leading someone, or there will come a day when you will be leading someone in some capacity. That’s why this episode is important for and applicable to everyone. Today is all about how we as leaders can improve as leaders. I am sharing my four tips for leadership growth and improvement. Remember, leadership is a journey, not a destination.  We talk about: Understanding your leadership style Asking for feedback Listening to understand  Exploring your weaknesses American Express Business Article: 7 Most Common Leadership Styles Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is a heavy but necessary one. Whether it be the loss of a loved one, the end of a relationship, struggling with an illness, or any other number of things, grief is one of those things that we don’t want to think about and we often try to hide from. But the truth is it’s something we will all deal with in some form or another at some point in our lives.  We all know there are several stages of processing grief and it can affect us mentally, emotionally, and physically. While learning how to work through our grief is universal, not everyone has to do it while running a business at the same time. Which is why this is an extra important conversation. I greatly appreciated Jessica’s vulnerability in sharing her own story of how she navigated grief last year when her mother was diagnosed with and ultimately passed away from cancer. She reminds us that although you may be a CEO or a business owner, at the end of the day first and foremost, you are human and you are not alone.  We talk about Balancing work and life while grieving Different types of grief Different ways to process How to support someone who is grieving  Jessica's website Jessica's instagram Hosted on Acast. See acast.com/privacy for more information.

Are you still the bottleneck in your business? Feeling like you have way too much on your plate, or having trouble delegating tasks because of some major trust issues? Or maybe you know it’s time for you to take the leap and make your first hire but it seems scary and you don’t know where or how to start. Well, look no further because this is your solution!  We are going to talk about why you need to hire an operations assistant or a “director of operations,” what this role entails, and why I suggest it as one of the first roles that you hire for in your agency. The relationship between CEO and DOO is one that will continue to grow over time. It’s a process, like any other personal or professional relationship. Don’t let yourself get frustrated if it’s not perfect overnight!  This is a key role that will change the trajectory of your agency. I've seen it firsthand in my own business, and I hope that you will take this seriously, take it to heart, and hire your first Operations Assistant asap! (Or if you already have one, this will give you some guidance on what the relationship should look like!) We talk about: An Ops Assistant role vs. Project Manager Why this should be your first hire What duties and responsibilities this role entails The first step you can take today Hosted on Acast. See acast.com/privacy for more information.

Is it just me or do the words “copyright” and “trademark” make you break out into a cold sweat? Well, if your mind works like the rest of ours and you have trouble understanding the first thing about legal jargon, then our guest Amy Nesheim is here to help you!  Amy is a lawyer who specializes in teaching entrepreneurs how to run a business legally while protecting themselves and how to avoid losing everything you’ve worked hard for. So yes, although this subject of business ownership may not be the most fun for everyone to deal with, it is definitely the most necessary! Trust me, if you are thinking this doesn’t apply to you and it’s not something you have to worry about right now… think again! I’ve learned from personal experience what a nightmare it can be when you don’t have this stuff taken care of. Never let someone else take the credit for your genius! Or pretend to be you… there’s also that.  So, when it comes to protecting your business and your content, you can learn your lesson the hard way on your own like I did OR you can check out this episode and learn right here from the expert herself!  We talk about: The difference between copyright and trademark How each of them work When is the right time to use them The first step to get the ball rolling  Amy Nesheim is a corporate lawyer turned online entrepreneur and founder of Artful Contracts. She started Artful Contracts because she believes that all business owners, no matter the size of the business or how successful, should have access to high-quality legal resources without going into debt over massive legal fees. She’s on a mission to make the legal aspects of online business accessible to everyone, so entrepreneurs can grow their businesses faster and with more confidence. Discover how to protect your business and your personal money, avoid getting shut down by the internet police, and stop accidentally breaking the law -> Check out Amy’s Free Training: HOW TO LEGALLY PROTECT YOUR ONLINE BUSINESS (without spending thousands in legal fees) Hosted on Acast. See acast.com/privacy for more information.

I’m baaack! Welcome to Season 8 of How She Did That! Can I just say, 2022 has been a year… You may have noticed that I took a short break from the podcast over the last few months, which happened for a number of reasons. One of those reasons being The Launch Guild experienced some pretty major changes that were a lot harder for me to process than I anticipated. Because of that, I needed to take a step back to recharge and restructure my goals for my business this year. Instead of a year of growth, this became a year of rest and restoration for myself and for The Launch Guild… (and it’s actually turned out pretty great so far!) Now that I am back and ready to kick off a new season of the podcast, I want to start by talking to you about what this reframing looked like for me, and also share some of my tips and takeaways from it.  As challenging as the first half of this year was, the silver lining is that it allowed me an opportunity to rediscover who I am, what I really enjoy doing, and who I enjoy being around outside of the online business space. I’ve been ruthlessly intentional about making time to do what makes me feel alive again. And the rewards have been absolutely worth it! If you are like me and this year threw you for a loop, here’s how you can start getting your groove back: Be intentionally ruthless with your schedule Speak about what you need Find what lights you up inside and outside of your business Check out my brand new, 45 minute-ish masterclass that will help you create a fast track system to slashing your to-do list by hiring your A-Team, delegating without drama, and fearlessly budgeting to scale. …all without sacrificing a drop of quality! In this masterclass we’ll cover… How to Budget for a Bigger Team without sacrificing your own salary What to Look for When Hiring Your “A-Team” - This is THE business game-changer Task delegation (mindset and logistics) Simplifying SOPs (Standard Operating Procedures) -- don’t worry, I make this E-A-S-Y so you stop being the bottleneck in your biz. Check out the Masterclass for $17! Hosted on Acast. See acast.com/privacy for more information.

When a client hires you to fulfill a role for a service they need and brings you on to their team, it can sometimes feel like you are the “new kid on the block” trying to fit in. You don’t want to step on any toes, you want the relationship to be cohesive and function seamlessly, while at the same time owning your expertise and way of doing things that you are bringing to the table. You want to feel like you are a part of the team and not an outsider, and you also want to gain their trust and leave them knowing they made the right decision bringing you in. Does that sound about right?!   The reality is that if you have ever struggled with this you are not alone, it can be tricky to find a good balance. Luckily, I have three amazing and helpful strategies that I want to share with you in hopes that going forward this will be something that you feel confident and ready to take on each and every time! Be sure to give this episode a listen for all of the juicy deets!   My Three Tips Are: Schedule a quick 1:1 call with each team member (Yes, this means more meetings for you! It’s worth it, trust me!) Have consistent all-team meetings Create a plan for building camaraderie and culture   Ready to work with me & my team? Here are the ways we can support you:   The Agency Thrivemind - a program for those building or growing agency model businesses.   The Legendary Launch Manager Certification - A 3-month certification program for aspiring launch managers who are ready to level-up their skill set, increase their marketability, and expertly lead 6 and 7-figure launches with ease. Hosted on Acast. See acast.com/privacy for more information.

Here's a hard reality, you're not going to get 100% of the roles you put yourself out there for! When a potential client reaches out to us or we fill out their hiring application and then DON'T get the job...ouch! That can sting! However, just because you didn’t get hired this time doesn’t mean you can’t improve for next time. There are plenty of ways to improve both your skillset and how you showcase your qualifications before your next discovery call or interview.   As the CEO of my own company, I know a thing or two about the hiring process. I’m going to share with you what I look for in potential new team members. This Week We Talk About:  The difference between a contractor and a subcontractor  How to improve your application  What I look for in a candidate as a CEO How to stand out amongst a sea of applicants  _______ Are you ready to grow and scale your service-based business? Do you know for a fact that it’s time to level up, and you know it can be done, you just need to learn how? Then you’re ready to sign up for the Agency Thrivemind Program!  Our Agency Thrivemind Program is a 12-month group coaching program that gives you everything you need to make your wildest biz dreams come true. Building an amazing team, getting out of the client work weeds, and finally scaling your revenue well into the six figures WITHOUT running yourself into the ground (#sustainability), that’s what we’re here to do!  When you apply, you’ll get exclusive access into my live training, How to Build a Thriving and Profitable Agency. I’m sharing the same 6-step framework that I use in my program to help overwhelmed solopreneurs become aligned agency CEOs, and it’s all going down May 5th! Check out this page for more information. Apply NOW and save your seat!  Hosted on Acast. See acast.com/privacy for more information.